Delivery Hero chooses Usercentrics CMP for web and mobile

Delivery Hero is a German multinational company that provides the world’s leading local delivery platform. As noted by Group Data Protection Officer, Benedikt Schweinfurth, the company’s needs are complex, but their goals are clear. “As a large global ecosystem of riders, restaurants, shops, partners and customers, we want to gain trust and provide a secure experience on our websites and apps.”

Delivery Hero operates in over 70 countries on four continents, partnering with hundreds of thousands of restaurants and serving over two billion customers. Needless to say, their digital ecosystem and data privacy compliance needs are extensive. The company needs to ensure compliance for both web and app platforms (including both iOS and Android), and uses the Usercentrics CMP for digital properties in 10 countries.

Onboarding began in July 2022, and brands that are part of their implementation include Foodpanda, Dámejídlo, Mjam, Foodora and Yemekspeti. Go-live for individual web and app entities was staggered.

The primary goal for the Delivery Hero team was privacy compliance with relevant regulations globally. The company’s vast footprint also enables a substantial volume of high quality data for the company, so ensuring it’s compliant is highly valuable.

Schweinfurth noted benefits of increased security and customer trust with implementations, and that having now gone through setup for a number of sites and countries, additional integrations can be done faster and in an even more streamlined way in the future.

Get the CMP implemented as quickly and easily as possible. Ensure the CMP enables full customization and detection of all services in use on the websites.

Ensure the team (technical or not) can implement and customize the CMP, as well as enabling ongoing privacy compliance as regulations and web technologies evolve, saving the company time and resources.

Solid and ongoing collaboration, with guaranteed high availability and responsiveness, and solutions that solve customer issues quickly.

Meet GDPR and other regulatory requirements for consent and data security, reducing legal risk and ensuring the company provides great user experience while getting the data they need.

We asked how the collaboration between the Delivery Hero and Usercentrics teams had been, and Schweinfurth noted “active and positive cooperation between the two parties to resolve technical issues and analyse different KPIs regarding the CMP.”

To the Delivery Hero team, performance with the Usercentrics CMP first and foremost means “compliance with our Data Privacy regulations across our EU countries and preventing fines due to collection of users personal data without their consent” as well as “gaining and building brand trust.”

The Delivery Hero team has found customization of the banner to be “pretty straightforward” and Schweinfurth noted that it “hasn’t required any extra effort from our developers to make it visible for end customers.” The customizations have focused on use of the company’s corporate colors and a simple, discreet design.

Schweinfurth also commented that “customizing the banner is super easy. Also, adding new Data Processing Services can be done within minutes.” He also noted that “coloring, format, appearance and fonts are very easy to use in the Usersentrics settings”, and that “we can also easily check the changes in the draft version for mobile and web platforms, which make it really convenient.”

Schweinfurth noted that the team is still analyzing CMP interaction data and optimizing the banner, e.g. optimal button positioning. When we asked about Delivery Hero’s ongoing goals with Usercentrics, Schweinfurth summed up that they want to “continue to work well together and stay up to date on data security and data protection issues.”