Summary
Based in Germany’s second largest city, Hamburg Messe und Congress GmbH (HMC) has been in business for half a century and plays host to a wide range of national and international events every year. They welcome 15,000 exhibitors and 700,000 visitors for everything from political gatherings to sporting events.
HMC’s online properties are also complex, with over 20 websites, and as a public company, their operations are subject to increased scrutiny. As a result, GDPR compliance is critical for them. The company has been a Usercentrics customer since 2021, and Heiko Holler, Manager Digital Business for HMC, noted that personal recommendations were one of the major considerations in selecting the Usercentrics Consent Management Pltform (CMP).
Challenge
Hamburg Messe und Congress’ primary goal in selecting a consent management solution was to ensure GDPR compliance. As regulations and web technologies evolve, the company will also need to ensure they maintain their compliance, as well as ensure they stay up to date with any other relevant regulations.
Goals
Easy implementation and comprehensive functionality
Get the CMP installed and up and running as quickly and easily as possible to enable optimization, and be able to maintain it without a lot of resource requirements.
Flexible and user-friendly configuration
Ensure that multiple staff can implement and customize the CMP via the Admin Interface and optimize using A/B Testing, Analytics, and more.
Strong support
Solid collaboration between Account Management and Support, high responsiveness and solutions that solve customer issues quickly.
Peace of mind with regulatory compliance
Ensure seamless branding with web properties, clear and user-friendly consent communication with users, secure management of their data, and enable GDPR compliance.
Making It Work Together
Well supported
Initially, onboarding calls quickly and efficiently resolved CMP questions, and the Customer Success Manager handled technical topics equally quickly, or arranged tech support assistance if needed. Holler also referenced the value of Usercentrics CMP’s Data Processing Services (DPS) templates, noting, “In case of technical problems or missing DPS, Support answers within a short time. We are therefore very satisfied so far.”
Save time and work
The implementation for HMC took approximately four months for 20-25 properties. They started with the default layout, and customized the CMP designs and texts with the user-friendly tools in the Admin Interface. Holler commented, “The essential features are very easy to administer with Usercentrics.” The extensive library of DPS saved them time and effort, and the Support team assisted when additional predefined DPS templates were needed.
Protecting the business
Given the privacy responsibilities of a public company in Germany, Holler summed it up neatly, “We are happy to be GDPR-compliant”.
