Summary
Building materials retailer Kemmler Baustoffe Vertriebsservice GmbH has been in business since 1885. Over the years they have grown and evolved to over 1,200 employees and 35 branches in addition to their robust online business. They cater to medium-sized specialty businesses and large construction firms, and along the way they’ve learned a few things about how technology changes in both building and business, and how to adapt and grow.
The GDPR is an ever-present consideration for them, with security and transparency around data protection being particularly important. Kemmler Baustoffe’s ecommerce business success rests on building and maintaining customer trust.
Their industry centers around repeat, long-term business relationships. That requires consistently great customer experiences. To help continually improve those experiences online, Kemmler Baustoffe relies on customer and user data, making comprehensive consent management tools a necessity.
Kemmler Baustoffe started working with Usercentrics in June 2021. Prior to that they were a customer of Usercentrics’ integration partner Trusted Shops. A deeper need for analytics and insights from their site data was the catalyst to sign up with Usercentrics directly.
At present they run v2 of the Usercentrics Consent Management Platform (CMP) on two websites.
Challenge
Kemmler Baustoffe is well established in southern Germany, and has come a long way since its original facility was a powder mill. Today, run by the fifth generation of the Kemmler family, the company is the leading building material and tile specialist dealer in southern Germany, with a growing and evolving online business in addition to its physical stores.
Adapting the business to best meet the needs of customers and trades has long been a hallmark of the company, and Kemmler Baustoffe’s approach to data privacy is no different. They have a robust online ecommerce platform, enabling reach and flexibility in their business beyond bricks and mortar stores. They understand that their customers’ trust is just as important for building ongoing relationships as comprehensive inventory or knowledgeable staff.
Kemmler Baustoffe’s client base ranges from DIY homeowners to building industry professionals, and the company needs to be able to cater to their varied needs. This goes for privacy compliance, too. Their customers have a job to do and don’t want a website getting in their way. Kemmler Baustoffe’s cookie banner needed to be carefully customized, with clear messaging and seamless branding.
Goals
Easy implementation and comprehensive functionality
Get the CMP implemented as quickly and easily as possible. Ensure the CMP enables full customization and detection of all services in use on websites and apps.
Flexible and user-friendly configuration
Ensure the team—technical or not—can implement and customize the CMP, as well as enable ongoing privacy compliance as regulations and digital technologies evolve, saving the company time and resources.
Strong support
Solid and ongoing collaboration, with guaranteed high availability and responsiveness, and solutions that solve customer issues quickly.
Peace of mind with regulatory compliance
Meet GDPR requirements, and those of any other international regulations, for consent and data security, reducing legal risk and ensuring the company provides great user experience while getting the data they need.
Making It Work Together
Alexander Wolf, Kemmler Baustoffe’s SEO & Content Manager, talked to us about the company’s goals, implementing Usercentrics CMP and the key benefits they’ve seen.
Well supported
“Just great! The staff is very friendly, always helpful and responds quickly.” Regarding future expectations, his were just for the team’s “great work” to continue.
Performance and optimization
Wolf said the driving factors for selecting Usercentrics, as well as major benefits from the implementation, were “More possibilities for customization and statistical insights”. He also expressed enthusiasm for additional Interaction Analytics functionality in the future.
Save time and work
Wolf said their implementation took no more than two weeks and they took advantage of the range of customization functionality in the Admin Interface, which he described as “easy and intuitive”. After implementation the Kemmler Baustoffe team realized even more possibilities for customization and insights from data collected to drive optimization and customer experience.
Protecting the business
“Brand trust” is what Wolf expressed as the key business value that Usercentrics brings to Kemmler Baustoffe’s ecommerce business today and looking to the future.
