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What you can expect
Websites are the business card of a company. Ever since the GDPR regulation went into effect, the following applies: For website technologies such as cookies, pixels or other advertising technologies, a consent from the user is required (in most cases).
Due to these regulatory changes caused by the GDPR, Consent Management Platforms (CMP) have evolved. Their main service is the programmatic collection, administration and documentation of consent.
For advertisers, adherence to privacy compliance is now becoming a determining success factor. Only those who take the principle of user-related data seriously and carefully integrate relevant operations into their processes can benefit from the current and pending legal situation.
Release Date: November 2020