Compliant data is a critical business resource
The Utah Consumer Privacy Act (UCPA) comes into effect December 31, 2023 and will protect the personal data of residents of Utah. Companies doing business in the state and collecting personal data need to be clear on their compliance responsibilities.
The apps market has come under increasing scrutiny, and there are regular headlines in the news about children online and concerns about their data and privacy. It’s important for companies to have a reliable compliance solution to mitigate risks and enable them to focus on their core business.
While the UCPA was influenced by California’s Consumer Privacy Rights Act (CCPA) and other US state-level data privacy laws passed before it, data privacy thought and legislation continue to evolve rapidly. There are differences between the UCPA and other state-level data privacy laws, and there is no such thing as “one size fits all” compliance with US data privacy law.
The UCPA has different thresholds for compliance, different consumer rights, and some differences in types of data included and excluded. The UCPA is considered the most “business-friendly” of the US state-level data privacy laws. It’s important to understand organizations’ compliance responsibilities specific to each law that’s relevant to their business.
User data is critical to marketing operations and revenue goals, but privacy compliance is necessary to avoid the risk of fines, data loss, and damage to brand reputation. It’s also a competitive advantage that helps build user trust, develop higher engagement long term, and boost revenue.
This toolkit provides a step-by-step guide to help bring your marketing strategy into alignment with the UCPA.
Download our Utah data privacy law checklist now!