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Have app operators seen better days? It’s no news that anyone who runs an app and wants to collect data for marketing purposes needs the consent of their users to do so. In addition to this challenge, a recently surfaced issue is causing unrest in the app business: Apple’s new privacy features in the iOS14 update. With this, app operators are now forced to actively ask their users for their consent in order to use or pass on the IDFA (Apples’ own Advertising ID, the “Identification for Advertisers”). What was authorised previously by factory settings (and could only be prevented via the settings menu) can now only be activated via an opt-in.

The social network TikTok has increasingly come under the scrutiny of data privacy regulators. The European consumer protection association BEUC (Bureau Européen des Unions de Consommateurs) filed a complaint recently with the EU Commission. Among other issues, the complaint alleges that children – who make up the majority of users – lack sufficient protection from hidden advertising and harmful content. This was followed by a hefty 92 million dollar fine as a consequence of a class action lawsuit in the USA. The accusation: data collection and sharing without user consent.

With a few easy steps, you can add the Usercentrics script tag or plugin to your WordPress website and start collecting user consent from your website visitors. The Usercentrics WordPress integration allows you to harmonize your marketing and data strategy with legal requirements on your WordPress website.

With a few easy steps, you can add the Usercentrics script to your Shopify website and start collecting user consent from your website visitors. The Usercentrics Shopify implementation allows you to harmonize your marketing and data strategy with legal requirements on your Shopify website through Usercentrics customizable and easy to set up Consent Management Platform.