Summary
The partner is a leading European game developer with dozens of games and hundreds of employees. The company has an engaged audience of billions of gamers, and a focus on community-building and delivering user-friendly technology to help transforms ideas into popular games.
Challenge
One of the company’s most popular releases has over 10 million downloads and over 11 thousand daily installs.
The team was faced with the challenge of integrating consent in a way that would enable them to be privacy-compliant and not lose user engagement at the same time.
The initial goal was to make their most popular title privacy-compliant, be able to easily adopt new regulations and regulatory changes in the future, and, most importantly, unlock new monetization partners and inventory quality.
Solution
To solve user consent issues, the company decided to integrate a consent management SDK to enable obtaining consent from users that met regulatory requirements.
The team chose to work with the Usercentrics Consent Management SDK, a plug-and-play CMP solution designed to provide automated solutions for privacy compliance needs.
The goal was streamlined setup and maintenance for ongoing peace of mind, so app developers and publishers can continue thriving while confident in protecting data and privacy.
Results
After integrating consent in their most popular game, the company was able to unlock ad networks’ inventory in regulated regions like Europe and California, bringing a 10% increase in Ad LTV.
The team noted that “integration was a breeze,” delivering the control and flexibility needed to launch new games fast, experiment with different setups, and roll out to targeted regions. The results they saw on ARPDAU and LTV uplift made Usercentrics “a very easy sell” to their organization.
Seeing how smart consent yielded strong benefits, the team expanded plans to implement Usercentrics Consent Management SDK in more games in their portfolio to increase monetization and protect the company from regulatory penalties.
In addition to the direct benefits to ad revenue as a consequence of compliance, the team also got a better, clearer picture of their users and their consent decisions.
