Why do you need the consent of your users
Restrictions on the collection and processing of personal data
Data protection laws, such as the General Data Protection Regulation (GDPR), which is in force since the end of May 2018 and the upcoming Privacy Regulation protect the personal data of users and restrict the collection and processing of such data.
Personal data without consent will be worthless
Personal information includes all information that relates to a natural person or at least allows you to draw conclusions about a certain person. It is also relevant concerning the MarTech sector because it includes online identifiers such as the IP address, cookies, pixels, fingerprinting, web tracking, multi-channel tracking, audience targeting and retargeting.
What does this mean for website operators? In order to legally use the (marketing) technologies integrated on the website and to be able to process the user data, granular consent must be obtained for each individual technology as it is essential for personal data in accordance with Art. 6 GDPR
With the Usercentrics Consent Management Platform, you can obtain the consent of your website visitors in accordance with the law and you are able to use the data of your users in accordance with GDPR.
Consent is king
More than just GDPR: Consent & Privacy goes global!
As a company operating in the EU, your first thought is probably the GDPR regulation but far from it - everywhere in the world, the issue of privacy and data protection of personal data is increasingly moving into focus.
The EU-wide announced new ePrivacy regulation is just the beginning. In the US, the CCPA (California Consumer Privacy Act) is a current topic everyone is talking about. In India, the Personal Data Protection Bill is discussed and in Brazil, the General Data Protection Law was passed. Also in Canada, data protection is at the top of the agenda and the PIPEDA Data Protection Act has been revised. Singapore is in no way inferior to its Personal Data Protection Act. These are just a few examples, but all confirm the trend: Privacy goes global!
Often the consent of your users is already part of the contract: more and more vendors support the IAB Consent Framework, which means that they only play ads that meet the requirements of the framework. If no valid consent string is transferred the advertising medium will not be delivered. That means: Without Consent, no Ad Performance. And without ad performance, reduced advertising revenue.
Data protection and privacy-compliant collection of user consent will play an increasingly important role in the future. Consent becomes the new currency in online marketing. Therefore, implement your Consent Management quickly, thoughtfully and user-friendly and make privacy your competitive advantage. The Usercentrics CMP supports you!
Consent management for more legal certainty
A Website is the business card of a company. With little technical know-how, every website visitor (customer, competitor, etc.) can easily check the kind of technologies you use on your website and whether you obtain transparent user consent or not.
Website operators who do not seek permission from their visitors face multiple threats. There are threats of warnings from various stakeholders, e.g. the competition law UWG in Germany (law against unfair competition) is applicable to data protection offenses. According to the GDPR, there are also threats of penalties of up to 20 million euros or 4% of your worldwide annual turnover.
Consent Management for personalized marketing
In order to increase your website traffic and ultimately the conversions, it is essential for you to be able to process and use the data of your users as before. Therefore, if you already rely on a granular Consent Management, you ensure that you can continue to use this data legally compliant for advertising purposes and personalized marketing such as retargeting.
The core statement: Without Consent, no Ad Performance. And without Ad Performance, reduced sales
Consent management for your users
Especially in German-speaking countries, where the topic of data protection is of particular interest to many users, you create an essential element for a higher trust factor with transparency and information when dealing with user data.
Only a user who is 100% familiar with your brand and your website is a valuable user. Transparency and information, especially with regard to data protection and data processing, are the key points. Not communicating openly which technology you use on your website not only contradicts the GDPR requirements, but could also have a negative impact on your brand and can damage your reputation.
Gain the trust of your customers in the long term and rely on a powerful Consent Management Platform like Usercentrics!
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