Obtain, manage and document consents
Your Future-Proof Consent Management Platform
Usercentrics offers an innovative software solution for enterprises, publishers and agencies which enables you to obtain, manage and legally document the consent of your users for data processing purposes in a granular way. Both the technical implementation and the design are 100% customizable.
Why do you need the consent of your users
Restrictions on the collection and processing of personal data
Data protection laws, such as the General Data Protection Regulation (in force since the end of May 2018), and the upcoming Privacy Regulation, protect the personal data of users and restrict the collection and processing of such data.
Personal data without consent will be worthless
Personal information includes all information that relates to a natural person or that allows you to draw conclusions about a certain person. Especially relevant is the MarTech sector because it includes online identifiers such as the IP address, cookies, pixels, fingerprinting, web tracking, multi-channel tracking, audience targeting and retargeting.
What does this mean for website operators? In order to legally use the (marketing) technologies integrated on the website and to be able to process the user data, granular consent must be obtained for each individual technology as it is essential for personal data in accordance with Art. 6 GDPR
With the Usercentrics Consent Management Platform, you can obtain the consent of your website visitors in accordance with the law and you are able to use the data of your users in accordance with GDPR.
Consent is king
More than just GDPR: Consent & Privacy goes global!
As a company operating in the EU, your first thought is probably the GDPR regulation, but it does not stop there - everywhere in the world, the issue of privacy and data protection of personal data is moving increasingly into focus.
The EU-wide announced new ePrivacy regulation is just the beginning. In the US, the CCPA (California Consumer Privacy Act) has been recently passed and will go into effect January 2020. In India, the Personal Data Protection Bill is being discussed and in Brazil, the General Data Protection Law was passed. Data protection remains at the top of the agenda in Canada where the PIPEDA Data Protection Act has been revised and Singapore is striving for the same regulations with its Personal Data Protection Act. These are just a few examples, but all confirm the trend: The need for ePrivacy has gone global!
Often the consent of your users is already part of the contract: more and more vendors support the IAB Consent Framework, which means that they only play ads that meet the requirements of the framework. If no valid consent string is transferred, the advertising medium will not be delivered. What this means for you: No Consent, no Ad Performance. And without ad performance, reduced advertising revenue.
Data protection and privacy-compliant collection of user consent will play an increasingly important role in the future. Consent is the new currency in online marketing. Therefore, implement your Consent Management quickly, thoughtfully and user-friendly and make privacy your competitive advantage today. The Usercentrics CMP supports you!
Data protection and privacy-compliant collection of user consent will play an increasingly important role in the future. Consent becomes the new currency in online marketing. Therefore, implement your Consent Management quickly, thoughtfully and user-friendly and make privacy your competitive advantage. The Usercentrics CMP supports you!
Consent management for more legal certainty
According to the GDPR, there are also threats of penalties of up to 20 million euros or 4% of your worldwide annual turnover. Website operators who do not seek permission from their visitors face multiple legal threats. There are threats of warnings from various stakeholders, e.g. the competition law UWG in Germany (law against unfair competition) which is applicable to data protection offenses.
A Website is the business card of a company. With little technical know-how, every website visitor (customer, competitor, etc.) can easily check the kind of technologies you use on your website and whether you obtain transparent user consent or not.
Consent Management for personalized marketing
The core statement: Without Consent, no Ad Performance. And without Ad Performance, reduced sales.
In order to increase your website traffic and ultimately the conversions, it is essential for you to be able to process and use the data of your users as before. Therefore, if you already rely on a granular Consent Management, you ensure that you can continue to use this data legally compliant for advertising purposes and personalized marketing such as retargeting.
Consent management for your users
Gain the trust of your customers in the long term and rely on a powerful Consent Management Platform like Usercentrics!
The topic of data protection is of utmost importance to many users, especially in German-speaking countries. Therefore, with our platform you create an essential element for a higher trust factor with transparency and information when dealing with user data.
Only a user who is 100% familiar with your brand and your website is a valuable user. Transparency and access to information, especially with regards to data protection and data processing, are key points. Lack of transparent communication regarding which technology you use on your website not only contradicts the GDPR requirements, but could also have a negative impact on your brand and can damage your reputation.
Whitepaper: GDPR for Enterprises
Our CMP meets all the requirements of Marketing, Tech and Legal. Find out here how our CMP can specifically support your business in these three areas.
Continue to use your users' data for marketing activities, while remaining compliant with data protection laws. In addition, you benefit from full scalability and control.
What our clients have to say
Easy & fast implementation
Increased customer trust
First-class customer support
Usercentrics Knowledge Hub
At the beginning of October, the European Court of Justice ruled that website operators must obtain explicit consent before placing cookies to collect data for marketing and advertising purposes. The standard cookie banner does no longer meet the new requirements for valid consent, which means that fines may be imposed if cookies are not integrated in a legally compliant way.
According to the ECJ ruling, website operators who integrate a “Like” button from Facebook are jointly responsible for data processing by Facebook. Since the processing is only triggered by the visit of the website, the website operators are obliged to obtain the prior consent of each and every user.
Since 25 May 2018, website operators have been asking themselves whether cookies fall under the GDPR or not. So let’s ask ourselves whether cookies fall under the DSGVO or the forthcoming ePrivacy Regulation. What is the actual legal basis and which myths surrounding cookies are true, which ones are false?
Certified under the iab Framework
We’re a registered Consent Management Platform with the iab Transparency & Consent Framework.