Learn with us and thrive in the privacy-led era

Dive into our blog articles for insights on data privacy, product news, and regulatory updates. Discover trends in privacy-led marketing, and explore tools and strategies to optimize user consent and increase revenue.

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The Health Insurance Portability and Accountability Act (HIPAA) is a US federal law that came into effect in 1996. It covers collection, use, and security requirements for protected health information in healthcare and healthcare insurance industries.
The Rhode Island Data Transparency and Privacy Protection Act (RIDTPPA) takes effect January 1, 2026, introducing important safeguards for data privacy and customer rights in the state. Businesses must familiarize themselves with the law and its implications for data handling practices.
Sensitive data exposure is a growing concern in the digital age, where personal, business, and classified information can be vulnerable to unauthorized access. Understanding what sensitive data is and how to protect it is crucial for organizations to prevent costly breaches and maintain trust.
In effect since January 1, 2020, the California Consumer Privacy Act (CCPA) was the first US state-level consumer privacy law. It established consumers’ rights, set obligations for businesses, and influenced subsequent privacy regulations in other states.
The UCPA provides rights to consumers and places responsibilities on businesses to protect consumer data and use it compliantly. We explore its key provisions and what they mean for both consumers and companies.
Usercentrics CMPs have earned Google’s Gold Tier certification for CMP Partners. In addition to meeting Google’s stringent standards for CMP Partner certification, Usercentrics has also met additional high standards of quality, reliability, and user-friendliness.
Understanding the distinctions between PII, PI, and sensitive data is essential for effective data protection and regulatory compliance. By properly classifying and safeguarding these data types, organizations can mitigate risks and build stronger trust with their customers.
Easily implement Usercentrics CMP with just a few clicks from your Google Ads, Analytics, or Tag Manager account. Seamlessly signal consent information to Google servers to maintain access to the full functionality of Google Ads, Analytics, and more. Read on to learn how.
A cookie policy outlines the cookies used on a website, their purposes, and how users can manage them, ensuring transparency and compliance. It can be included in a privacy policy or a separate document, but is an important part of the notification requirement for data privacy laws.
Let’s talk about data privacy and security. What are their differences, the goals of the policies and activities, the best practices, and the methods for implementing them?
The Minnesota Consumer Data Privacy Act (MCDPA) takes effect on July 31, 2025, establishing new standards for data privacy and consumer protection in the state. Businesses preparing for compliance must understand the key provisions and implications for consumer rights to ensure a smooth transition.
Navigating the complexities of the General Data Protection Regulation (GDPR) and maintaining compliance with evolving regulations can be tricky. Use our guide to meet GDPR requirements and protect your marketing campaigns and revenue.
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