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Adrian Alvarez is a digital marketing and growth specialist, with a strong focus on performance marketing, and data-driven experimentation. He has led growth initiatives across startups and scale-ups, helping brands accelerate acquisition, activation and retention while building sustainable growth engines.

 

Adrian has worked extensively with advanced analytics setups, including server-side tracking, to improve marketing outcomes through data quality improvements and measurement resilience. He combines analytical rigor with creative problem-solving, applying practical, test-and-learn strategies that turn insight into measurable business impact.
You can find Adrian on:
LinkedIn
Article
Feb 19, 2026
As cookies disappear and consent rules tighten, marketing measurement is getting harder. This article explains the differences between multi-touch attribution (MTA) and marketing mix modeling (MMM), when each model works best, and how a hybrid approach can restore clarity, confidence, and long-term insight.
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Article
Feb 19, 2026
Thinking about switching to server-side tracking? Learn where it excels, where it can fall short, and how to avoid common issues. This post explores seven core limitations and how you can overcome them with the right strategy and tools.
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Article
Feb 13, 2026
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