Consent Management API

Our team will connect with you to ensure our partnership is on the right track from day one.

To apply to become a platform partner, just complete this form.

From the moment you apply and are accepted into the partnership program, the technical documentation will be provided to you as part of the onboarding process.

You’ll also get access to a testing environment for safe testing and implementation.

We have you covered. We have a team of dedicated Partner Technical Specialists who will ensure the integration and implementation of the Consent Management API meets the required standards.

Our privacy experts stay abreast of legislative changes to keep you informed and ensure your customers’ privacy compliance. Additionally, you will benefit from the support of a dedicated partner manager tailored to your needs.

No, you own the relationship with website owners. By implementing Usercentrics CMP and becoming a Platform Partner, you’ll control every aspect, including how the solution is marketed and distributed to your customers.

The process is simple.Request a meeting with our Platform Partner Experts. Walk them through your needs and technical requirements. Agree on the contract details and join the Usercentrics Partner community.

The Usercentrics Consent Management API is a new part of Usercentrics’ Consent Management Platform (CMP), which facilitates the management and documentation of user consents for cookies and other tracking technologies on websites and apps. This API allows website builders and digital agencies to seamlessly integrate the CMP into their existing products, ensuring transparency in cookie usage and tracking technologies for their customers, regardless of the technology they have behind their digital interfaces.

Google Consent Mode is an innovative framework designed to help digital agencies, tech platforms, and advertisers navigate the complex landscape of user consent under privacy regulations like the GDPR and ePrivacy Directive. It allows websites and apps to adjust how Google’s advertising and analytics services behave based on the consent status of users, ensuring compliance while minimizing the impact on data collection and ad personalization.

A consent rate refers to the percentage of users who have given their permission or consent to a website or app to collect and use their personal data, often through the use of cookies or similar tracking technologies. It’s a critical metric for websites and online services, especially in the context of adhering to privacy regulations like GDPR, as it directly impacts the amount of data that can be legally collected and used for various purposes, including analytics, personalization and targeted advertising.

Google Consent Mode allows advertisers to respect user privacy choices while minimizing the impact on data collection and targeted advertising. When users deny cookie consent, Google Consent Mode adjusts Google tags to not use cookies for advertising or analytics. This is complemented by conversion modeling, which helps fill in measurement gaps, ensuring that campaigns are still optimized based on a comprehensive view of results, thus balancing privacy compliance with advertising needs.

Modeling for targeted ads, in the context of Google Consent Mode, adapts to user consent for a balanced approach between privacy and personalized advertising. Google Consent Mode detects user consent for cookies, adjusting data collection accordingly. For consenting users, detailed behavioral data supports precise ad targeting. Without consent, it relies on aggregated and anonymized data to inform broader ad strategies while respecting privacy. This model requires advertisers to continuously refine their targeting strategies based on the available data granularity. Google Consent Mode also supports conversion modeling to estimate unobservable conversions, ensuring advertisers can measure and optimize campaign performance within privacy constraints. This approach ensures compliance with privacy regulations and maintains user trust while enabling effective advertising strategies.

Consent models are frameworks that govern how user data can be collected, stored, and used based on user consent. These models ensure compliance with data protection regulations, such as GDPR, by requiring businesses to obtain explicit permission from users before processing their personal information. The effectiveness of a consent model lies in its transparency and user control, allowing users to make informed choices about their data. As a result, consent models not only protect user privacy but also build trust between users and companies, potentially enhancing user engagement and loyalty.