Summary
Challenges:
- Evolving EU regulatory compliance requirements
- Maintaining and improving great customer experience
- Advanced customization needs
Goals:
- Build and maintain customer trust
- Future-proof privacy compliance for growth and evolution in business, tech, and regulations
- Deliver ever greater luxury brand customer experience
Results:
- EU data privacy compliance
- Growth in customer trust of the brand
- In-depth analytics data helps optimize ongoing consent strategies
The company
Paul & Shark is a luxury Italian retail brand, founded in 1975. The company’s collections are available worldwide: in 143 countries, 906 cities, and more than 2,000 stores. These include over 150 mono-brand stores located in the most exclusive shopping areas in cities like Milan, London, Hong Kong, and Dubai. Paul & Shark also deliver ecommerce service via their website.
Paul & Shark came on board with Usercentrics in early 2025 to ensure they were meeting the requirements of European Union data privacy regulations.
As a brand built on great customer experience, the Paul & Shark team wanted to demonstrate their respect for customers’ privacy and continue to foster trust in the company.
At the same time, they wanted to obtain high consent rates for business-critical user data and obtain insights to continue to optimize their marketing strategies.
The challenges
We talked to Alessio Di Vietro, Chief Information Officer at Paul & Shark, about why cookie compliance was important to the business, what they were looking for in a consent management solution, and which features were critical for the platform they chose.
Being based in Italy and doing business across Europe, Paul & Shark has to comply with the General Data Protection Regulation (GDPR). They also need to be on top of requirements for other EU laws governing data privacy and protection, and potentially additional legal guidelines on a country by country basis.
As a luxury brand, customer trust and brand reputation are also imperatives, so avoiding compliance violations and legal penalties is key. However, regulatory requirements are always evolving — along with the business.
The company needed a solution that could reliably be maintained and scale with the company’s growth, without requiring extensive resource allocation.
Paul and Stark also had existing data management systems into which the consent management solution needed to integrate smoothly.
Goals
Privacy compliance for cookie use was the Paul and Stark team’s immediate goal, which has implications across the business. As Di Vietro noted, “It’s essential to our business because it allows us to comply with data privacy regulations, ensuring transparency and user consent. This not only helps us avoid legal sanctions, but also build and maintain the trust of our users, improving their overall experience on our website.”
The Paul & Shark team’s focus, as always, is on their customers and providing the best possible experience. Privacy compliance needed to fit with their ongoing strategies to drive business growth and enhance customer experience.
The company’s customized Usercentrics CMP implementation delivered. As Di Vietro explained, “Transparency in data processing has improved users’ perception of our brand.”
Why Paul & Shark chose Usercentrics
As another European-based company, Usercentrics deeply understands the complexities and challenges of evolving regulation of data privacy and its importance to companies’ operations and customer relations.
The Paul & Shark team appreciated a variety of features that enabled a seamless fit between Usercentrics CMP and the company’s existing operations and branding.
Di Vietro explained, “We chose Usercentrics’ Consent Management Platform because it offers a wide range of customization features, seamless integration with our existing systems, and an intuitive user interface. Additionally, Usercentrics provides us with constant regulatory compliance updates, ensuring that our website remains aligned with ever-changing privacy laws.”.
Results
The Paul & Shark team started their onboarding with Usercentrics in January 2025, completing implementation on one domain within about three weeks. Their implementation encompassed extensive testing and customization of consent options.
De Vietro mentioned that, “Customer Support was responsive and supportive throughout the implementation process.”
We asked about the customizations the team did, and Di Vietro noted, in particular, “Customizing the cookie banner design to align with our branding. Configuring consent categories to ensure that users can accurately choose which types of cookies to accept. And integration with our existing data management systems to simplify the collection and analysis of user preferences.”
Now that the implementation has been up and running for a while, we asked what features or functions the Paul & Shark team has found most valuable. Di Vietro specifically noted several.
“The intuitive interface is easy to use and made for simple setup and management of consent options. The ability to extensively customize the design and consent categories enables us to offer a better user experience. And the analytics tools provide us with in-depth data on user preferences, helping us optimize our consent strategies.”
The team is confident in the added protection for their brand reputation and business operations. As Di Vietro noted, “Complying with regulations helps us avoid fines and other legal penalties, protecting our reputation. And thanks to the customization and intuitive interface, we have seen a significant increase in user consent rates.”
How did we do? A final word from our valued client
Asked how he’d sum up Paul & Shark’s experience coming on board with Usercentrics, he simply noted, “Our experience with Usercentrics has been extremely positive. The platform has enabled us to manage user consent in an efficient and regulatory-compliant manner, while improving user trust and satisfaction.”
The company
Einhell Germany AG is a leading global player in the market for battery-powered tools and garden equipment. Since its founding in 1964, Einhell has evolved into an international group with over 2,700 employees worldwide. With nearly 50 subsidiaries, the group is already active in more than 100 countries.
The challenges
The company uses multiple Google services, including Google Ads and Google Tag Manager, across 41 of their websites and online shops. They need to ensure that cookie consent with these services and on these digital properties is and remains GDPR-compliant.
To continue to use the Google suite to its full extent, they need a Google-certified consent management platform to keep their digital properties compliant. They chose market-leading Usercentrics Consent Management Platform (CMP).
What were the key priorities and goals for this project?
The Einhell team is always aware of regulations and evolving requirements, however, they also have business-centric privacy needs to meet, and goals for user experience.
GDPR compliance
All digital properties must meet GDPR requirements, as well as those of any other relevant regulations or frameworks, for user consent and data security to reduce legal risks and build trust with customers.
Google Ads
Continuing to use Google Ads and maintain full access to features and collecting high quality web analytics data.
Giving users choice
Einhell is committed to being transparent about how they’re accessing and using customers’ data, while providing customers with a user-friendly experience and clear choices about that processing.
Privacy rights
Respecting users’ privacy rights now and in the future helps build customers’ trust, encourage long-term customer relationships, and protects the company’s brand reputation.
Thinking globally
Operating around the world, Einhell needs to ensure privacy compliance with local, EU, and potentially international privacy laws and guidelines, both business and regulatory, including the GDPR and Google’s requirements regarding use of Google Consent Mode.
Sebastian Höbler, Project Manager Websites at Einhell Germany AG, explains, “At Einhell, all locations are treated the same way with regards to cookie consent management, regardless of whether they are at the headquarters in Germany or subsidiaries inside or outside the EU. If more local requirements must be fulfilled, this will be done with Usercentrics.”
Why Einhell chose Usercentrics
Several compelling reasons brought Einhell to work with Usercentrics to improve the user consent experience on their digital platforms. One of the primary reasons was because the company provides a German-made solution.
Höbler noted, “Einhell did not want to use a tool from the USA or another non-EU country where the GDPR guidelines have no relevance. The fact that Usercentrics’s cookie consent solution is made in Germany is very important for us.”
From a technical point of view, another factor was that Einhell wanted one system for the CMP that included Google Consent Mode and that would cover all their websites and online shops.
They also liked Usercentrics CMP’s bulk editing feature, which simplified scalability for the CMP configurations for their websites and online shops.
Finally, they chose Usercentrics as it’s recognized as a market leading consent management platform, which enables ongoing privacy compliance as regulations and web technologies evolve, giving Einhell peace of mind.
Results that we achieved
Einhell started onboarding Usercentrics in 2021, and the implementation was swift. The CMP was customized to Einhell’s design with ease and integrated across their 41 websites and online shops.
Google Consent Mode
Consent Mode v2 is activated in the Usercentrics CMP to push the new Google consent types into the data layer of all digital assets, enabling Google Ads to grab this information. Running Google Tag Manager in parallel, Einhell is also using Usercentrics consent status attributes to control the firing of third-party services.
Full customization functionality
While there are predefined options, Usercentrics’s versatile CMP has enabled Einhell to customize diverse elements, such as the privacy wall and cross-domain consent sharing. This is important for websites with shopping functionality, as the checkout step is outsourced to a subdomain.
Favorite features
The setup and scalability of Einhell’s master configuration can easily be transferred to new domains using the bulk editing feature, saving the team time and resources.
The huge number of predefined Data Processing Services (DPS) available in the database means it’s easy to plug and play without being bogged down by time-consuming configurations or updates.
Improved consent rates
The consistent and professional design across all 41 sites has improved the overall user experience, positively impacting consent rates, reputation, and brand trust.
How did we do? A final word from our valued client
Höbler summed up, “In Usercentrics, Einhell has found the perfect partner to provide simple, international cookie compliance with a well designed, user-friendly platform that simplifies maintenance, combined with excellent support.”
Reflecting on the partnership, he noted how helpful the Usercentrics’s team is, and the data transparency that Usercentrics CMP has brought provides Einhell with numerous benefits, including building and maintaining trust with their customers, and protecting Einhell’s overall brand reputation.
Summary
Challenges:
- Use of multiple consent compliance systems across different products.
- Inherited legacy including a variety of digital products, websites, and apps.
- Implementation of an ambitious company growth strategy.
Goals:
- Simplifying consent management for teams and end users.
- Reliable privacy compliance that will continue to scale.
- Improved consent user experience with transparency.
Results:
- Fast web and mobile implementation without disruptions.
- Streamline and centralized privacy compliance governance to benefit the Product and Development teams.
- The solution will scale with the company’s ambitious growth.
The company
DISH Digital Solutions GmbH is based in Düsseldorf, with satellite offices in Munich and Berlin. Operating across Europe, DISH provides competitive digitalization solutions for the hotel, restaurant, and catering (HoReCa) industries. Currently, more than 320,000 restaurateurs use DISH digital solutions for their business.
The challenges
As an expanding and evolving digital solutions company, DISH had a portfolio of disparate products that were all using consent compliance systems. With an aim of simplification for their teams and end users, DISH turned to Usercentrics to streamline and implement an improved user consent experience.
It’s an exciting time for DISH as they implement their ambitious business growth strategy. In a short period of time, they have acquired Dutch market leader Eijsink and rolled out DISH POS, an integrated point of sale (POS) solution, in four European countries.
However, this all meant an array of different digital products, websites, and apps that were inherited and needed to be maintained by the DISH team.
What were the key priorities and goals for this project?
As a fast-growing business navigating a lot of change, the DISH team had clear needs and requirements for their consent solution.
Providing safe and easy to use solutions
Ensuring a secure and frictionless user experience for DISH customers and their end users was crucial.
Achieving compliance
Operating across Europe, cookie compliance is a central aspect of their business and legal obligations, with the GDPR and TTDSG in particular.
Being transparent
DISH understands that being open and honest about marketing trackers and services is key to building trust with their customers and end users.
Product improvements
DISH constantly collects statistical data to inform product improvements, and they want to be upfront with users about that.
Centralized privacy compliance governance
The goal was to streamline and centralize privacy compliance governance to make life easier for the Product and Development teams.
Why DISH chose Usercentrics
Peter Blömke, Head of Digital Analytics at DISH, explains, “We started using Usercentrics consent management platform (CMP) for one new front end in late 2021. Immediately, it was clear to everyone involved that using Usercentrics as a CMP was bringing multiple benefits.”
Consequently, DISH decided to extend their collaboration with Usercentrics and introduce the CMP across their entire product portfolio. That comprised two mobile apps and over 15 website domains.
Results that we achieved
The DISH team quickly realized benefits to Usercentrics CMP. Here’s what they found with their expanded rollout.
Ease of use
The overall user experience improved exponentially, which positively impacted consent rates and trust in the brand.
Streamlined solution
The consent banner design, functionality, and contents were streamlined across all DISH products, drastically improving the team’s efficiency and productivity.
Simplified privacy compliance
Central consent management for all their digital products and the ability to dynamically scan for changes and apply updates made data privacy compliance so much easier.
Exemplary support
The Usercentrics experts eased the onboarding process and ensured quick implementation. The dedicated Support team was always on hand to help and resolve any issues quickly.
Customized consent banner
Customizing the consent banner was as simple as picking colors and setting a logo for DISH. While there are many more customization options, the simple design worked perfectly for them.
How did we do? A final word from our valued client
“We are very happy to have chosen Usercentrics CMP for our front ends. The product and its features, the ease of implementation, and the support team are phenomenal. Being able to centrally manage the cookie compliance of all our front ends, scan for changes, apply updates, and much more, has made it drastically easier for us to be data privacy compliant,” said Peter Blömke, Head of Digital Analytics, DISH Digital Solutions GmbH.
Summary
Challenges:
- Multiple compliance solutions were resource intensive to maintain and brought higher risk
- Multi-country and multi-regulation privacy compliance requirements
- Google’s consent signaling requirements
Goals:
- Consolidate and streamline privacy compliance operations
- Build and maintain customer trust
- Future-proof compliance operations for growth and evolution with business, tech, and regulations
- Acquire full-stack data to gain better insights, including from all Google services
Results:
- Much lower resource demands for implementation and maintenance of the consent solution.
- Easier to maintain privacy compliance as business and regulatory requirements change.
- Meeting Google’s privacy requirements.
- 20 percent data quality improvement
The company
Since 1923, Conrad Electronic has been a reliable partner when it comes to technology and electronics. Today, as a sourcing platform, the company provides all parts for successful sourcing of technical supplies. At Conrad, business customers get exactly what makes their project or business a success: a wide and deep product range, customer-centric solutions and services, and face to face expert advice.
Conrad Electronic’s ecommerce business ships to over 150 regions around the world. The company has been in business for just over a century, with 2,500 employees worldwide, and is headquartered in Hirschau, Germany. Conrad has been a Usercentrics customer since late 2021, and currently uses the consent management platform on 16 domains.
Challenges
We talked to Manuela Kick at Conrad Electronic about how the company handled privacy compliance, their consent management strategies and integrations now, and their goals with privacy-led marketing, including using Google Consent Mode (GCM).
Data privacy and protection are high priorities for Conrad for several reasons. Being based in Germany and doing business across Europe, the company has to comply with the General Data Protection Regulation (GDPR), as well as legal guidelines on a country by country basis. Conrad also needs to meet Transparency and Consent Framework (TCF v2.2) requirements for their use of Google Ads.
Additionally, Kick noted that building and maintaining the trust of their customers is critical, especially as a B2B sourcing platform where their reputation and reliability are tied to that of their business clients.
Prior to becoming a Usercentrics customer, Conrad Electronic SE had multiple solutions in place, which was resource intensive to maintain, and more prone to errors. For example, as Kick notes, “Previously we had multiple solutions in place. In some countries we had a self-made cookie banner, in some countries we had Cookiebot CMP.”
Unsurprisingly, maintenance and upgrades required a significant amount of planning and work, like when they were planning to upgrade to the TCF v2.0. Their Marketing department did the due diligence that led to the company’s decision to implement Usercentrics CMP for all countries.
Goals
In addition to compliance with GDPR and other relevant regulations and guidelines, the Conrad team wanted full-stack data, including Google’s modeled data provided in the Google Analytics 4 (GA4) interface to improve their analysis and marketing campaigns.
It was also important to Conrad to meet Google’s data privacy requirements, and be able to seamlessly collect valid consent and signal those consent preferences from their users to Google services. Conrad started using Google Consent Mode v1, and now uses the Advanced Mode of Consent Mode v2.
The Conrad team makes extensive and integrated use of additional Google services, including:
- Google Tag Manager for tracking
- GA4 for tracking and analysis
- Google Ads/Ad Manager/AdSense / Ad Exchange for advertising
- Google Forms for data collection
- Google reCAPTCHA for security on forms against bot traffic
Why Conrad Electronic chose Usercentrics
The Conrad team appreciated that Usercentrics was also based in Europe and TCF-certified, with a proven track record and expertise in regulatory compliance with the GDPR, ePrivacy Directive, and national laws and guidelines.
Usercentrics’ ability to enable robust and streamlined scalability for Conrad’s web properties was also an important consideration.
About working with the Usercentrics team and the resources available, Kick commented that, “Documentation is easily accessible via the web and easy to read. The GCM integration was also well described. We also received a lot of support and recommendations regarding implementing the combination of GCM and the TCF v2.2.”
Results
Conrad Electronic SE started enjoying benefits from Usercentrics CMP pretty much immediately after implementation, going online with their first country site in May 2022. CMP maintenance was much easier, as was the upgrade to TCF v2.2.
The Conrad team directly implemented Google Consent Mode into their content management system, and it works in conjunction with Google Tag Manager.
When asked about challenges with implementing Consent Mode, Kick noted that it did take some time to have the updated data reflected in their GA4 dashboards. However, she also noted that now, in their marketing dashboards, “We are able to see the modeled data and compare it to SAP data. With Google Consent Mode we are able to reduce our tracking gap with regards to transactions.”
With Consent Mode, she also noted improvements in data analysis and a data quality improvement of about 20 percent.
When we asked how Conrad’s experience with Usercentrics has been overall, Kick concluded, “The contacts at Usercentrics are always very friendly, helpful and patient. We appreciate the smoothly running service and during our collaboration. There were no outages on Usercentrics’ side — it’s a reliable partner.”
With regards to what we could do better or what the Conrad team is looking forward to, she added, “Although there were limits in regards to A/B testing and customizations in the CMP v2, we’re looking forward to CMP v3, which will offer us more freedom and possibilities in testing and personalization.”
Summary
Margarete Steiff GmbH, known to many simply as Steiff, makes plush toys and babies’ and children’s fashion. Steiff’s toy manufacturing began in 1880 with felted animals, and they would go on to become the inventors of the teddy bear. Today the company has a large online presence and about 400 employees all around the world.
Headquartered in Germany and doing business around Europe, GDPR compliance is important to the company. Compliant data is necessary to provide and continually improve on their customers’ shopping experience. Currently Steiff uses Usercentrics CMP on two domains, their staging system and on their public site.
Challenge
Steiff needs to ensure that they comply primarily with the GDPR, today and as their online presence evolves. Doing business in Europe, there are other regional laws they may need to consider.
At the same time, providing customers with the best possible shopping experience is their most important goal. To do that they need to provide clear information about consent management, and need to be able to obtain data and optimize the web experience on an ongoing basis.
Goals
Easy implementation and comprehensive functionality
Get the CMP implemented as quickly and easily as possible. Ensure the CMP enables full customization and detection of all services in use on websites and apps.
Flexible and user-friendly configuration
Ensure the team—technical or not—can implement and customize the CMP, as well as enable ongoing privacy compliance as regulations and digital technologies evolve, saving the company time and resources.
Strong support
Solid and ongoing collaboration, with guaranteed high availability and responsiveness, and solutions that solve customer issues quickly.
Peace of mind with regulatory compliance
Meet GDPR and any other international regulatory requirements for consent and data security, reducing legal risk and ensuring the company provides great user experience while getting the data they need.
Making It Work Together
Well supported
We talked to Anastasia Büchler and Philip Schlichter, Online Shop Managers, about why Margarete Steiff GmbH chose Usercentrics. The Usercentrics CMP was implemented in late 2020 before their time at the company, but they noted that everything continues to run smoothly.
We asked how their experience has been working with Usercentrics to achieve their goals. “We want to give our customers the best shopping experience, so working with a trustworthy partner for data collection is extremely important for us. Usercentrics has proven to be reliable, transparent and react dynamically on the cookie consent topic.”
Performance and optimization
Steiff’s customizations to the CMP mainly include visual and interactive elements to ensure it integrates seamlessly with their CI.
When we asked Büchler and Schlichter about their experience managing the CMP already in place, their response was very positive across the board, “Easy to handle, detailed statistics, reliable customer support, user-friendly”.
Security and optimization today and tomorrow
We asked the Steiff team about the value that using the Usercentrics CMP has brought to the company’s operations. Their response is exactly what we love to hear. “Usercentrics is a trustworthy brand for cookie consent services, which gives our customers more trust about data protection on our website.”
Summary
Shaping New Tomorrow is a Danish design and retail company started in 2015 and headquartered in Aalborg, Denmark. Once a local startup, they have grown to be a sizable presence on the EU retail market, with production based in Portugal. Their focus is on ethically produced, comfortable menswear.
Challenge
As a large EU-based retail company with an international customer base, Shaping New Tomorrow was faced with a challenge familiar to many online businesses operating within the European Economic Area: how to be compliant with the GDPR and ePrivacy requirements while also leveraging user data to optimize, personalize, and grow their business.
Close to the heart of their business is the desire to make their customers feel seen and heard, and the team at Shaping New Tomorrow knows that handling users’ privacy on their online platforms is about more than meeting faceless legal requirements. It’s about building trust and improving the overall customer experience.
Operating five websites, the team at Shaping New Tomorrow wanted to find a consent management platform (CMP) that enabled both full legal compliance and a high level of customization for the right balance between data privacy and data-driven business.
Goals
True and trustworthy user protection
Building trust with users about their data privacy while they browse and shop on Shaping New Tomorrow was a clear goal for the team, and very much in line with the ethical and sustainable perspective that runs through their core business. The CMP solution had to be technically unrivaled and reliable, as well as easy to use to deliver a seamless, robust data privacy layer on their websites.
High level of customizability
To keep being able to leverage the power of data on their websites, Shaping New Tomorrow needed a solution that could be tailored seamlessly to their website to offer their customers a real choice of consent without the detrimental loss of valuable insights and analytics. In other words, a CMP that would help the user with privacy protection and the company with privacy compliance and marketing alternatives like Google Consent Mode, which serves anonymous data when users choose to opt out of cookies.
Solid support
Ease of use and reliable support to quickly overcome obstacles was another key priority for Shaping New Tomorrow. The GDPR and ePrivacy Directive are frameworks with a high degree of legal complexity, and it was important for the team to get it right, with access to help quickly if they had any difficulties.
Seamless integration with Tag Manager
The CMP solution that Shaping New Tomorrow needed also had to provide full integration functionality with Google Tag Manager and their existing tracking setup. The ideal solution seamlessly integrated privacy compliance with the vital data setup already in place, enabling Shaping New Tomorrow — like other international retail shops — to keep getting valuable insights and analytics for business optimization and marketing efforts.
Improving the customer experience
Jeremy Lutz, E-Commerce Web Analyst at Shaping New Tomorrow spoke to us about their experience working with Usercentrics.
Lightning fast installation
“The onboarding with Usercentrics started in April 2022 and took around half an hour to get up and running, and to know what needed to be done to arrange needed changes.”
Granular insights and control
“Usercentrics is easy to understand and provides some easy-to-use features like a data layer integration or DPS Scanner to help out getting good overviews of Data Processing Services. It takes quite some time to get into all the cookie details on-page if you look it up the first time, but when everything is done and handled correctly it is easy to arrange the settings. Usercentrics is also intuitive enough to leave out some introduction sessions if you have seen other Consent Management Platforms.”
Tailored customizability
“Shaping New Tomorrow chose Usercentrics’ Consent Management Platform because it fits our requirements in customizing and enabling features for the cookie banner on all our websites. The business value of Usercentrics is protecting our customers’ data, improving their onsite experience, and giving them the safety of protected data. We use our corporate identity to align the cookie banner with our corporate designs, color coding and fonts.”
Protecting ethical brand reputation
“Cookie compliance is important for Shaping New Tomorrow because we aim to serve our customers the best experience possible, therefore their privacy preference is an individual setting where customers are treated the way they want. Additionally, there are official GDPR regulations we obey to protect our customers’ data and privacy.”
Summary
Building materials retailer HMG Benelux GmbH is part of the HMG Group, a family-run company now in the second generation that has been in business for nearly two decades. Their specialty is roofing and wall products, and exceptional service and support are at the core of their business.
With the importance of customer experience and brand trust, HMG Benelux wanted to ensure they expressed those values online as well. They needed a consent management solution that enabled them to meet European regulatory compliance requirements in a way that didn’t interrupt user experience on their web property, but that also required minimal resources to set up and maintain.
In addition to ease of setup, multi-language support, publishing previews and the analytics insights to enable consent rate optimization are key features for the company. HMG Benelux is expanding their Usercentrics partnership, and this website is the second property within the HMG Group on which the CMP has been implemented.
Challenge
Doing business across Germany, Belgium and the Netherlands, HMG Benelux needs to ensure excellent customer experience by ensuring customers can use the site in their preferred language. That includes the cookie banner so that customers’ consent choices are properly informed. The company also wanted a seamless brand presence, so customizing the CMP to their branding was also necessary.
As a smaller team, resources are limited, so they needed a user-friendly interface to set up the CMP the way they needed it, and to be able to maintain it as their business, technology and regulatory needs change. Limited resources also meant that they needed robust analytics to help them quickly learn and iterate on what was working and what wasn’t with customer interactions with the CMP.
Goals
Easy implementation and comprehensive functionality
Get the CMP installed and up and running as quickly and easily as possible to enable optimization, and be able to maintain it without a lot of resource requirements.
Flexible and user-friendly configuration
Ensure that multiple staff can implement and customize the CMP via the Admin Interface and optimize using the Interaction Analytics.
Strong support
Solid collaboration between Account Management and Support, high responsiveness and solutions that solve customer issues quickly.
Peace of mind with regulatory compliance
Ensure clear and user-friendly consent communication with users, secure management of their data, and enable GDPR compliance.
Making It Work Together
We talked to Maurice Grimberg, CEO, about the company’s goals, implementing the Usercentrics CMP, and key benefits they’ve seen.
Well supported
“The contact with the sales team was really good. We had a video call and got quick email answers from Sales and the Support team. The tool is working how it should and is constantly being updated.”
Performance and optimization
“Usercentrics seems to be the top platform for consent management. Our goal is to always be up to date with minimal work. The translation tool is really great and the analytics area gives us a perfect overview of how all the settings work out.”
Save time and work
HMG Benelux is the second property the HMG Group has implemented the Usercentrics CMP on, and they are experiencing the benefits of their initial learnings already. “Because we already set up our other company with Usercentrics back in June, this time it was even easier because we knew what to do.”
The company only needed to do limited customizations with the user interface, and are focusing on analytics insights to drive optimizations.
Protecting the business
When asked why cookie compliance is important to the business, Grimberg noted, “Because of regulations across the world, especially in Germany, so we do not get warned or fined. And people who know different consent platforms will definitely experience better brand trust.”
Summary
Building materials retailer Kemmler Baustoffe Vertriebsservice GmbH has been in business since 1885. Over the years they have grown and evolved to over 1,200 employees and 35 branches in addition to their robust online business. They cater to medium-sized specialty businesses and large construction firms, and along the way they’ve learned a few things about how technology changes in both building and business, and how to adapt and grow.
The GDPR is an ever-present consideration for them, with security and transparency around data protection being particularly important. Kemmler Baustoffe’s ecommerce business success rests on building and maintaining customer trust.
Their industry centers around repeat, long-term business relationships. That requires consistently great customer experiences. To help continually improve those experiences online, Kemmler Baustoffe relies on customer and user data, making comprehensive consent management tools a necessity.
Kemmler Baustoffe started working with Usercentrics in June 2021. Prior to that they were a customer of Usercentrics’ integration partner Trusted Shops. A deeper need for analytics and insights from their site data was the catalyst to sign up with Usercentrics directly.
At present they run v2 of the Usercentrics Consent Management Platform (CMP) on two websites.
Challenge
Kemmler Baustoffe is well established in southern Germany, and has come a long way since its original facility was a powder mill. Today, run by the fifth generation of the Kemmler family, the company is the leading building material and tile specialist dealer in southern Germany, with a growing and evolving online business in addition to its physical stores.
Adapting the business to best meet the needs of customers and trades has long been a hallmark of the company, and Kemmler Baustoffe’s approach to data privacy is no different. They have a robust online ecommerce platform, enabling reach and flexibility in their business beyond bricks and mortar stores. They understand that their customers’ trust is just as important for building ongoing relationships as comprehensive inventory or knowledgeable staff.
Kemmler Baustoffe’s client base ranges from DIY homeowners to building industry professionals, and the company needs to be able to cater to their varied needs. This goes for privacy compliance, too. Their customers have a job to do and don’t want a website getting in their way. Kemmler Baustoffe’s cookie banner needed to be carefully customized, with clear messaging and seamless branding.
Goals
Easy implementation and comprehensive functionality
Get the CMP implemented as quickly and easily as possible. Ensure the CMP enables full customization and detection of all services in use on websites and apps.
Flexible and user-friendly configuration
Ensure the team—technical or not—can implement and customize the CMP, as well as enable ongoing privacy compliance as regulations and digital technologies evolve, saving the company time and resources.
Strong support
Solid and ongoing collaboration, with guaranteed high availability and responsiveness, and solutions that solve customer issues quickly.
Peace of mind with regulatory compliance
Meet GDPR requirements, and those of any other international regulations, for consent and data security, reducing legal risk and ensuring the company provides great user experience while getting the data they need.
Making It Work Together
Alexander Wolf, Kemmler Baustoffe’s SEO & Content Manager, talked to us about the company’s goals, implementing Usercentrics CMP and the key benefits they’ve seen.
Well supported
“Just great! The staff is very friendly, always helpful and responds quickly.” Regarding future expectations, his were just for the team’s “great work” to continue.
Performance and optimization
Wolf said the driving factors for selecting Usercentrics, as well as major benefits from the implementation, were “More possibilities for customization and statistical insights”. He also expressed enthusiasm for additional Interaction Analytics functionality in the future.
Save time and work
Wolf said their implementation took no more than two weeks and they took advantage of the range of customization functionality in the Admin Interface, which he described as “easy and intuitive”. After implementation the Kemmler Baustoffe team realized even more possibilities for customization and insights from data collected to drive optimization and customer experience.
Protecting the business
“Brand trust” is what Wolf expressed as the key business value that Usercentrics brings to Kemmler Baustoffe’s ecommerce business today and looking to the future.