Presidential Executive Order directs implementation of new “Privacy Shield” EU-US Data Privacy Framework
With the signing of an Executive Order, a new “Privacy Shield” Data Privacy Framework between the EU and US is a step closer to reality.
How to implement server-side conversion tracking with Google Ads and Usercentrics CMP
Server-side tagging enables better data quality and control and reduced costs. Learn more about implementing it with Google Ads and Usercentrics.
Usercentrics is a certified Google CMP Program Partner
Google has launched a new CMP Partner Program with Google Consent Mode featuring Usercentrics Consent Management Platforms (CMPs).
Industry News
Server-side tagging: what it is and how it will impact the future of consent and data
Privacy regulations and web technologies are changing quickly, presenting challenges for companies that need data. More sophisticated solutions are coming.
How Server-side tracking and consent management creates harmony between privacy and data
Managing user consent is no longer just an in-browser discipline. Evolving technology and legislation require brands to consider new consent management...
Google Introduces Topics to replace the controversial Federated Learning of Cohorts
Google has canceled plans to replace third-party cookies with their Federated Learning of Cohorts (FLoC). Instead, its new proposed model is Topics.
Regulations
South Africa’s Protection of Personal Information Act – an overview
South Africa’s POPIA is a data privacy law that preceded the GDPR by five years. We look at how it addresses consumer rights, companies’ responsibilities...
Brazil’s General Data Protection Law / Lei Geral de Proteção de Dados (LGPD) – an overview
Brazil’s LGPD builds on existing Brazilian law and is influenced by the GDPR. We look at how it addresses consumer rights, companies’ responsibilities and...
The Future of Privacy: Why Corporate Social Responsibility (CSR) and data protection can only go hand in hand
Learn how you can work towards Corporate Social Responsibility (CSR) targets by implementing the right privacy strategy within your firm.
Data Privacy
Consent Management for Customer Data Solutions
Using Data Warehouses and CDPs to store and manage customer data on companies’ own servers means opportunities and constraints for consent management.
Artificial intelligence (AI) and data privacy
Businesses use artificial intelligence for data analysis to improve predictions and decisions. This brings security responsibilities and data privacy...
German Data Protection Officer calls for Google to offer “reject all” cookie consent option
Hamburg Data Protection Officer calls for Google to fix unequal access to consent and enable a “reject all” option for personal data processing.
Cookies
Cookie consent: 4 tips to increase opt-in rates and regain users trust
The acceptance rate is the key to improving ad revenue. Find out how to re-engage users who have opted out.
What are dark patterns and how do they affect consent?
With more privacy laws in place around the world, use of dark patterns and similar manipulative design techniques is increasingly risky.
Cookie walls - what's allowed and what isn't?
We explain what cookie walls are and if they're legal, and some alternatives to the cookie wall. Find out this and more here.
Privacy Policy
Google Analytics and GDPR compliance rulings in the European Union
We explain the recent European legal rulings about Google Analytics and GDPR compliance, what Google is doing about it, and how companies can protect data.
Privacy by design: 6 reasons why apps must care about privacy
It is critical for companies that rely upon much of their revenue from user interaction to have a proper apps privacy strategy in place. Learn more here.
What is a privacy policy and why do you need one?
Privacy policies help organizations comply with privacy laws by communicating to users about data collection used by websites and apps.
Product Updates
Monthly Product Update: Our latest industry report, a new US-regulation, new features and more!
Read on to learn more about industry news, the newest features in our consent management platform and existing partnerships!
Why do you need a Preference Management and Consent Management Solution?
Preference management enables brands to better centralize, target and segment based on higher quality data, and integrates seamlessly with consent management.
Driving innovation, new features, partnership successes — and more!
Read on to learn about our newest features, amazing partnership opportunities, and how to find out everything you need to know about consent management.
Latest articles
Regulations Sep 26, 2018
The iab Transparency & Consent Framework
The iab consent framework by the iab Tech Lab specifies the way, a consent is saved and forwarded between...
Product Updates Sep 26, 2018
What Is A Consent Management Platform (CMP)?
A CMP aka Consent Management Platform is normally used by advertisers, publishers and agencies and consist of 3 major elements
Regulations Sep 25, 2018
Why Consent
Is Consent mandatory? The question is legit and we’re happy that you ask. As one of the legal bases...