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Usercentrics blog

Dive into our blog articles for insights on data privacy, product news, and regulatory updates. Discover trends in privacy-led marketing, and explore tools and strategies to optimize user consent and increase revenue.
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According to most data privacy laws, personal information is data from or about a person that can be used to identify them. It can include basic information, like a person’s name or phone number, sensitive details like financial or healthcare information, and even activities online.
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Audience Unlocker enables you to centralize consent management for Google services, helping you to maintain privacy compliance while maximizing your retargeting strategies with consented first-party data.
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The Video Privacy Protection Act (VPPA) was passed in 1988 to protect video rental history and viewing data. Today, its application extends to online video platforms like streaming services. Learn how US courts are interpreting the law and what steps to take for your business to comply.
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Student data privacy laws protect confidential information about students’ enrollment, academic performance, financial arrangements, and more. Understand worldwide regulations that educational institutions must abide by.
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The European Accessibility Act (EAA) sets accessibility standards for products and services across the EU, aiming to improve inclusion for people with disabilities and older adults. Learn what it covers, who must comply, and how to prepare for the June 2025 enforcement deadline.
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If you operate in the EU or serve EU customers, it’s important to understand the 7 GDPR principles and how to apply them to your data practices. Below are clear examples and actionable steps you can take to help your business stay compliant and build trust.
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The EU’s Cyber Resilience Act is a new law that aims to bring added security to networks and the product lifecycles of hardware and software that have digital components. Products that benefit from the new requirements will be on EU shelves by 2027.
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Sensitive personal information, also known as SPI, is data that can compromise customers or companies if exposed and result in significant harm. Learn how to protect your company and user data, and how to respond in the event of a breach.
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