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The EU’s General Data Protection Regulation (GDPR) – an overview

The EU’s GDPR is a well-known, influential European data privacy law. We look at how it addresses consumer rights, companies’ responsibilities, and enforcement.

Everything you need to know about GDPR compliance

GDPR compliance can seem daunting, but it doesn’t have to be. Here are the essentials you need to know.

Top 15 compliance automation software: Comparing pricing, features, and reviews

We’ve reviewed the top 15 compliance automation software options and compared their features and price points.

The ultimate guide to Google Tag Assistant for privacy-friendly tracking

Google Tag Assistant helps businesses verify their tracking is working, so every click, conversion, and campaign metric is captured correctly. This guide covers how to set it up, interpret results, and fix common errors. It also explains why Tag Assistant alone isn’t enough for privacy compliance, and how pairing it with server-side tracking and a CMP closes the gap.

Consent Management Platform – buy or build yourself?

Consent Management is both legally and technically very complex and getting more so by the day. There are a few SaaS solutions on the market that address the challenge, but it can also be very tempting to build a tool in-house to ensure your organization’s specific needs are met.

Federal Court of Justice rules: Cookies may only be placed with users’ active consent

Quick & easy: how to switch your CMP provider

Data protection and Affiliate Marketing – an impossible match?

How To Automatically Update Your Privacy Policy with Usercentrics

In line with the latest CCPA Privacy Policy requirements – with the help of a CMP

Achieve maximum individualization and secure top level performance with the Usercentrics Browser SDK

Survey: Tell me, what do you think about data protection in times of the Corona crisis?

GDPR after Brexit – all you need to know

CCPA – All you need to know in 5 minutes

Designing The Customer Journey To Be GDPR Compliant

How do the General Data Protection Regulations (GDPR) influence customers’ travel as they surf the web? A closer look reveals that without Consent, the brand cannot go on – no matter at which point of the customer journey. Therefore, smart Consent Management can make a decisive difference here.

Gathering Consent For Marketing Success

The recently implemented General Data Protection Regulations (GDPR) have significantly changed the way customer data is handled in the marketing sector. Although EU countries still interpret the legislation differently, asking for user Consent has become the first action on every website on a cross-border basis. For many marketers, requesting consent is still a threat to business. Therefore, the gathering of consent explicitly in a transparent procedure with the help of a Consent Management Platform (CMP) has positive effects on marketing and can even boost sales.

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