Usercentrics blog

The heat is on: as of May 2021, Google will make Page Experience, i.e. the “user-friendliness of pages,” a new ranking factor. The project that was already in motion a year ago is finally about to be rolled out.

Usercentrics makes it simple for you to collect Joomla consent on your website. With a few easy steps, you can add Usercentrics to your Joomla website by manual script tag, and start collecting user consent from your website visitors. The Usercentrics Joomla integration allows you to harmonize your marketing and data strategy with legal requirements on your Joomla website.

This article wants to get a bit into the actual usage of BigQuery and show how to read and write data using Node.js.

Whether a cookie banner complies with the GDPR or not is no longer a matter of interpretation. On the contrary: since the German Bundesgerichtshof (BGH) ruled on the Planet49 case, there have been clear announcements from the courts at the latest. The “Verbraucherzentrale Rheinland Pfalz” (the Consumer Representation of the German federal state Rheinland Pfalz) has now reviewed the cookie banners from 50 websites – and issued warnings to five companies for various reasons.

The purpose of this article is to give you a rough overview of BigQuery and a few insights into its pricing factors. Even though you might want to start immediately — trust me, I really understand you here — it is always recommended first to check out the pricing of the service one wants to use to verify that it fits your needs. I mean, none of us wants to suddenly wake up and see a $100k bill from his cloud provider since we didn’t understand the pricing model, right? Unfortunately, there are more than enough actual cases where this happened to people.

Publishers are desperately looking for an alternative to user Targeting without Third-Party Cookies. Could netID be the answer? As a publisher, should I jump on the bandwagon or just let it pass by?

As early as mid 2019, Google announced that it would implement measures in its Chrome browser to protect the privacy of website users – following the same path as Apple with its Safari browser (Intelligent Tracking Protection) and Mozilla with Firefox (Enhanced Tracking Protection by default). 

Have app operators seen better days? It’s no news that anyone who runs an app and wants to collect data for marketing purposes needs the consent of their users to do so. In addition to this challenge, a recently surfaced issue is causing unrest in the app business: Apple’s new privacy features in the iOS14 update. With this, app operators are now forced to actively ask their users for their consent in order to use or pass on the IDFA (Apples’ own Advertising ID, the “Identification for Advertisers”). What was authorised previously by factory settings (and could only be prevented via the settings menu) can now only be activated via an opt-in.