Learn with us and thrive in the Privacy-Led Marketing era

In effect since January 1, 2020, the California Consumer Privacy Act (CCPA) was the first US state-level consumer privacy law. It established consumers’ rights, set obligations for businesses, and influenced subsequent privacy regulations in other states.

The UCPA provides rights to consumers and places responsibilities on businesses to protect consumer data and use it compliantly. We explore its key provisions and what they mean for both consumers and companies.

Usercentrics CMPs have earned Google’s Gold Tier certification for CMP Partners. In addition to meeting Google’s stringent standards for CMP Partner certification, Usercentrics has also met additional high standards of quality, reliability, and user-friendliness.

Easily implement Usercentrics CMP with just a few clicks from your Google Ads, Analytics, or Tag Manager account. Seamlessly signal consent information to Google servers to maintain access to the full functionality of Google Ads, Analytics, and more. Read on to learn how.

A cookie policy outlines the cookies used on a website, their purposes, and how users can manage them, ensuring transparency and compliance. It can be included in a privacy policy or a separate document, but is an important part of the notification requirement for data privacy laws.

Let’s talk about data privacy and security. What are their differences, the goals of the policies and activities, the best practices, and the methods for implementing them?

The Minnesota Consumer Data Privacy Act (MCDPA) takes effect on July 31, 2025, establishing new standards for data privacy and consumer protection in the state. Businesses preparing for compliance must understand the key provisions and implications for consumer rights to ensure a smooth transition.

Navigating the complexities of the General Data Protection Regulation (GDPR) and maintaining compliance with evolving regulations can be tricky. Use our guide to meet GDPR requirements and protect your marketing campaigns and revenue.

Achieving and maintaining CCPA compliance shouldn’t take resources away from your core business. Find out which tool can help you meet your privacy compliance requirements.

Keeping up with new compliance standards and privacy regulations can be challenging, especially when you’re working to grow your core business or don’t have the resources for a dedicated legal team. Use one of these tools to help streamline compliance management.

Global Privacy Control is an initiative to give users control over their personal data online and standardize communication of consent choices. It is one type of universal opt-out mechanism to record and signal data privacy preferences for the use, sale, or sharing of users’ data.

Everything you need to know to create a compliant affiliate marketing program and avoid common pitfalls.