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Usercentrics blog

Dive into our blog articles for insights on data privacy, product news, and regulatory updates. Discover trends in privacy-led marketing, and explore tools and strategies to optimize user consent and increase revenue.
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Server-side data collection puts businesses in control of how data is handled. Compared to client-side tracking, it reduces data loss, strengthens compliance, and builds trust by helping to ensure only consented data is processed, delivering cleaner insights for privacy-first growth.
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Server-Side Tagging transforms marketing ROI. By restoring lost signals, boosting accuracy, and accelerating site speed, businesses see Return On Ad Spend (ROAS) uplifts up to 35%. Waiting is costing you. See the results of real-world case studies and try our ROAS calculator to see your potential gains.
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Usercentrics surpasses 100M ARR, marking a major milestone in redefining data privacy as a driver of trust and growth. CEO Donna Dror reflects on how, with Privacy-Led Marketing, global partnerships, and innovations like Server-Side Tagging, Usercentrics is proving that transparency, compliance, and performance can thrive together — changing the internet for good.
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Learn what a website cookie notice is, how it aligns with GDPR and CCPA compliance requirements, and the essentials you need to know to add and maintain an effective cookie notice on your website.
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Google Analytics cookies provide insights into user behavior, but privacy laws now require explicit consent before tracking. Learn how cookies work, the consent requirements in the EU and US, and practical alternatives to maintain analytics while respecting user privacy.
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Get a clear picture of the GDPR across the globe. From EU member states to countries with strict enforcement, this guide provides insights and examples to help your business understand where and how to comply.
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Understanding Google consent management platform (CMP) requirements in the context of the TCF v2.2 is crucial for businesses and their digital advertising. We explore how to select a Google-certified CMP partner to navigate advertising privacy compliance in the EU, EEA, and UK and integrate with Google’s advertising services.
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We explore the GDPR’s global reach and its implications for Australian businesses. Get clarity on when the GDPR applies, key compliance requirements, and consequences of noncompliance, and differentiation from Australia’s Privacy Act. We also provide practical tips and best practices for achieving and maintaining GDPR compliance.
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