AdSuits GmbH & Co. KG
Description
As a performance-oriented online marketing agency based in Cologne, we help companies sustainably increase their digital visibility and achieve measurable results. From SEA and SEO to Paid Social, web analytics, tracking, and conversion optimization, we design our solutions consistently data-driven – combined with a keen sense for trends and customer behavior.
As an official Usercentrics partner, we place special emphasis on privacy-compliant tracking and intelligent consent management solutions. We help our clients implement legally secure yet marketing-efficient setups to enable data-driven decisions – without compromising between performance and compliance.
What sets us apart: We combine in-depth technical expertise with strategic marketing know-how. This allows us to create customized solutions that optimize advertising budgets, automate processes, and make marketing results transparent – for measurable success that moves brands forward.
Our clients face the challenge of implementing privacy-compliant tracking solutions without sacrificing performance and data quality. AdSuits solves these problems through holistic tracking strategies:
Privacy-Compliant Tracking Implementation: We set up comprehensive tracking solutions that meet GDPR requirements and integrate seamlessly with consent management platforms like Usercentrics. From initial implementation to ongoing optimization, we guide our clients through the entire process.
Server-Side Tracking: Through implementation, we help companies reduce their dependence on third-party cookies, increase data control, and bypass tracking blocks by ad blockers – while simultaneously improving website performance.
Consent Rate Optimization: We systematically analyze and optimize consent banners to increase consent rates without compromising user experience. Through A/B testing, UX optimizations, and strategic placement, we maximize the data foundation for marketing decisions.
Hybrid Tracking Strategies: With hybrid approaches, we combine first-party and server-side tracking with cookieless alternatives to create a resilient tracking infrastructure that functions reliably even under changing privacy requirements.
A joint value proposition:
AdSuits and Usercentrics unite privacy and marketing performance. We implement Usercentrics as a central consent solution and integrate it seamlessly into existing marketing and analytics architectures. All marketing tools respond correctly to granted or denied consents. This prevents data gaps.
Our clients benefit from legal security and maximum data quality. They receive GDPR-compliant solutions with optimized tracking strategies – high consent rates meet technical excellence. The result: Data-driven marketing on a future-proof foundation – without compromising on compliance or performance.