Tealium

Tealium connects customer data – spanning web, mobile, offline, and IoT devices — so brands can connect with their customers. Tealium’s turnkey integration ecosystem supports over 1,300 client-side and server-side vendors and technologies, empowering brands to create a unified, real-time customer data infrastructure. The Tealium Customer Data Hub encompasses tag management, an API hub, a customer data platform with machine learning, and data management solutions that make customer data more valuable, actionable, and secure. More than 1,000 businesses worldwide trust Tealium to power their customer data strategies.

The Tealium extension for Usercentrics provides an easy and automated way to get your consent and tag management tools talking. It simplify the setup process by walking users through each step, thereby reducing the estimated time to integrate your CMP with Tealium from days to minutes and avoiding fines due to configuration errors in complex tag loading rules.

Users’ consent choices will then be honored not only by Tealium’s tag management system (TiQ), but also for server-to-server connections facilitated via Tealium’s EventStream product. The latter becomes more and more important as changes in the industry are requiring brands to move to those more resilient connections. Read more about that here.