Summary
OEV Online Services GmbH is a joint company of the group of public insurers in association with the savings banks. As an independent company, OEV operates freely on the market. At the same time, OEV is the central service provider for the public insurers of the Sparkassen-Finanzgruppe. These insurers have more than 3,600 branches and around 30,000 employees. An independent organization, OEV Online Dienste is headquartered in Düsseldorf, with a branch office in Berlin. They have implemented the Usercentrics CMP on about 50 websites.
The company shares the insurers’ and banks’ values to combine competence in financial services with responsibility for the community. Kaveh Movaghari, Digital Analyst for OEV Online Dienste said the following about the importance of privacy compliance to their business: “The importance of cookie compliance stems from the respect we have for our end users in relation to their private sphere and personal data.”
Challenge
Working in insurance and financial services, being secure and trustworthy to both their partner organizations and customers is critical. It also means that analytics data is key for understanding all angles of user interaction and enabling regular optimizations.
In addition to being compliant with the GDPR and future regulations, having an extensive portfolio of online properties also means that the Usercentrics CMP needs to be easy to implement and customize, and not require excessive resources to maintain.
Goals
Easy implementation and comprehensive functionality
Get the CMP installed and up and running as quickly and easily as possible to enable optimization, and be able to maintain it on all web properties without a lot of resource requirements.
Flexible and user-friendly configuration
Ensure that multiple staff can implement and customize the CMP via the Admin Interface and optimize using the Interaction Analytics.
Strong support
Solid collaboration between Account Management and Support, high responsiveness and solutions that solve customer issues quickly.
Peace of mind with regulatory compliance
Ensure clear and user-friendly consent communication with users, secure management of their data, and enable GDPR compliance.
Making It Work Together
Well supported
Movaghari said this about the company’s selection of Usercentrics for collaboration, “It is important for our business to work with a tool that operates in Europe and that the data remains in Europe as well. The friendly support and wide range of knowledge base content and FAQs along with the user-friendly interface, together with easy integration of the tool, make it a convenient and suitable platform.”
When we asked about how the relationship working with Usercentrics has been to date, Movaghari said, “It’s been convenient so far. The good point about the collaboration is the relatively rapid pace of improvements and proper reactions to the market legal needs and requirements.”
Performance and optimization
Asked about the features they find most exciting, Movaghari noted, “Bot detection, CSS adjustments and analytics, with the possibility to extract the data via API.” He did note that they look forward to additional development of the features, particularly with bot detection.
Save time and work
Movaghari listed the following as the chief benefits that OEV Online Dienste has experienced so far working with Usercentrics: “Ease of implementation and use, rapid support, and rapid pace of development and improvements.”
The company used a number of built-in settings in the platform, which Movaghari described as providing a “good baseline”, and they made additional CSS changes where needed to get the right look and feel for their brand. Since implementing the CMP, they have also found optimizations to be easy to do.
Protecting the business
When we asked that the main business values are to OEV Online Dienste in using the Usercentrics CMP, Movaghari particularly noted, “Protecting brand reputation, compliance with the GDPR and end customer satisfaction regarding personal data protection.”
When asked about what they look forward to from Usercentrics in the future, the top items were, “Better bot detection coverage, continued platform improvements from feedbacks, and additional granularity, depth and details in the analytics.”
