Compliant data is a critical business resource
The California Privacy Rights Act (CPRA) protects the personal data of residents of California. Companies doing business in the state and collecting personal data need to be clear on their compliance responsibilities.
Enforcement of the law is increasing, as announced by California’s Attorney General. There is added scrutiny on the apps market and there are regular headlines in the news about children online and concerns about their data and privacy.
California has a population as large as that of many countries, has the world’s fourth largest economy, and is home to some of the world’s largest tech companies. So it makes a lot of sense for that state to be at the forefront of privacy protection in the United States. California’s privacy laws protect a large number of people, affect a massive number of businesses, and help shape privacy operations at companies whose products are used by billions of people.
The California Consumer Privacy Act (CCPA) was already influential on subsequent data privacy legislation passed in the United States. Along with the CPRA, which came into effect in January 2023, and which expands and amends the CCPA, California’s laws will continue to be influential on data privacy legislation and enforcement in the US.
User data is critical to marketing operations and revenue goals, but privacy compliance is necessary to avoid the risk of fines, data loss, and damage to brand reputation. It’s also a competitive advantage that helps build user trust, develop higher engagement long term, and boost revenue.
This toolkit provides a step-by-step guide to help bring your marketing strategy into alignment with the CPRA.
Download our California data privacy law checklist now!