Compliant data is a critical business resource
The Nevada Privacy of Information Collected on the Internet from Consumers Act (NPICICA) and its SB-260 Amendment protects the personal data of residents of Nevada, though it is limited to online activities and transactions.
Amendment SB-260 introduced several important changes, expanding the definition of “sale”, adding significant coverage relating to data brokers, clarifying what notices must be provided to website visitors, and introducing consumers’ right to opt out of the sale of their personal information.
The apps market has come under increasing scrutiny, and data privacy compliance isn’t just about websites anymore, especially where ecommerce is concerned. It’s important for companies to have a reliable compliance solution to mitigate risks and enable them to focus on their core business.
The NCICICA preceded California’s Consumer Privacy Rights Act (CCPA), and its scope is much narrower. Data privacy thought and legislation continue to evolve rapidly, however. There are differences among all the state-level data privacy laws, especially with Nevada’s, and there is no such thing as “one size fits all” compliance with US data privacy law.
The NCICICA and Amendment SB-260 have different thresholds for compliance, different consumer rights, and, as noted, a much narrower scope. It’s important to understand organizations’ compliance responsibilities specific to each law that’s relevant to their business.
Companies doing business online in Nevada and that collect personal data need to be clear on their compliance responsibilities. There are important differences among the US state-level data privacy laws.
User data is critical to marketing operations and revenue goals, but privacy compliance is necessary to avoid the risk of fines, data loss, and damage to brand reputation. It’s also a competitive advantage that helps build user trust, develop higher engagement long term, and boost revenue.
This toolkit provides a step-by-step guide to help bring your marketing strategy into alignment with the NCICICA and SB-260 Amendment.
Download our Nevada data privacy law checklist now!