Opt-in Analytics & Optimization – The Opt-in Rate as a new KPI in Marketing
Since the GDPR came into effect in May 2018, no website operator can circumvent the use of a Consent Management Platform (CMP). However, this in no way means that you have to accept restrictions in online marketing. On the contrary, now it is more relevant than ever for digital marketers among us to pay close attention. Why? Because it is time for a new KPI in marketing: opt-in rate. In this webinar, we’ll show you how to optimize your opt-in rates – starting with various options for A/B testing and ending with the most significant lever, namely reducing the “no-action rate”.
What to expect:
- The current legal environment and requirements for Consent compliance
- Tips & practical examples for the use of a CMP with legal certainty and a high opt-in rate
Who is the webinar addressing?
Marketing and IT managers, corporate lawyers, website operators and agencies.