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Explore insightful articles and guides. Get real-world insights from whitepapers, case studies, and checklists. And find out what events we attend.
Article
Wix is a website builder designed to help small businesses create and manage websites without advanced technical knowledge. This guide outlines what Wix offers, how to approach building a site, and which foundational elements help support a functional and reliable online presence.
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Customer Story
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Article
As cookies disappear, marketers will no longer be able to rely on third-party data. We explore what’s driving the shift, why it matters, and how to rethink data collection, targeting, and measurement for long-term resilience.
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Article
The French data protection authority, CNIL, enforces strict rules around obtaining valid user consent. This article explores how CNIL cookie requirements can impact marketing strategies, and outlines eight principles essential to achieving and maintaining compliance.
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Article
The EU’s Digital Omnibus is two separate files. The AI Omnibus, postponing AI Act high-risk deadlines, was adopted by the Council on 29 June 2026 and takes effect in July. The Data Omnibus (GDPR, ePrivacy, NIS2, DORA) remains in negotiation. It includes single-click consent and browser-signal rules. The Council’s own text currently drops the core cookie-consent provisions.
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Article
While Google is no longer phasing out third-party cookies in Chrome, the broader shift away from third-party cookie tracking is still underway. In this guide, we explain how third-party cookies are used in marketing, why they’ve become increasingly problematic, what this means for privacy-led marketing, and better alternatives for today and as the digital and regulatory landscapes evolve.
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Article
Find out what a GDPR data controller is, how controllers differ from processors, and why decision-making power matters. We look at core responsibilities, joint controllership, common misclassification risks, and practical GDPR compliance steps, with emphasis on accountability, consent management, and enforcement focus.
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Event
Discover how privacy-first strategies help advertisers drive performance, trust, and growth in a changing digital landscape.
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