2.3 million
websites and apps in 195 countries
7.1 billion
monthly consents
99%+
customer retention rate
4.5/5
rating on G2
FIRST-PARTY DATA STRATEGY
The benefits of Server-Side Tagging
Improved monetization and data collection by bypassing ad blockers
- Adapt to privacy changes in regulations and technology, e.g. Intelligent Tracking Prevention (ITP)
- Improved website performance and security
- Comprehensive view of customers across touchpoints
- A single source of information for legal audits
- Improved customer experience — record consent preferences once, transfer across platforms and devices
THE INDUSTRY IS CHANGING
Server-Side Tagging — Why now?
- Browser restrictions are increasing
- Ad blocker usage is expanding
- Shift from third-party data to first-party data
- Complex vendor infrastructure requiring consent to process customer data
GROW WITH BETTER DATA
Who is Server-Side Tagging for?
- Organizations working on establishing a comprehensive data strategy
- Organizations using third-party platforms like Customer Data Platforms and Data Warehouses that requires consent to process customer data
- Organizations that obtain, control and process large amounts of first-party data
Implementation supported by our Solution and Channel Partners
Experience the benefits of Server-Side Tagging
Benefit from the shift to first-party data. Optimize your website performance by loading one script. Transfer consent seamlessly across devices.
- Improved monetization and data collection by bypassing ad blockers
- Adapt to privacy changes in regulations and technology, e.g. Intelligent Tracking Prevention (ITP)
- Improved website performance and security
- Comprehensive view of customers across touchpoints
- A single source of information for legal audits
- Improved customer experience — record consent preferences once, transfer across platforms and devices
- Contact our Product team or Implementation Partners to learn more about how Server-Side Tagging can benefit your business.
