Summary
HeyJobs GmbH provides a recruitment platform that’s powered by advanced marketing automation and machine learning to enable better, faster hiring. Headquartered in Berlin and constantly growing in new industries, geographies, and job categories, HeyJobs has over 2,500 clients globally, served by about 400 employees.
As a company that works with proprietary information, being a trustworthy business partner is of paramount importance. Doing business in Europe, compliance with the legal requirements of the GDPR and ePrivacy Directive are also critical. To date HeyJobs has the Usercentrics CMP implemented on three domains.
Challenge
HeyJobs needs to meet current stringent regulatory compliance requirements, be prepared as legislation in the EU evolves, and for potential additional regulations as their business expands globally.
It’s important for their growth to protect and build on the trust they’ve built with their brand. They also require high consent rates on their web properties to obtain the data they need for marketing and advertising operations. The HeyJobs team needs a consent management solution that is secure, flexible, scalable and user-friendly.
Goals
Easy implementation and comprehensive functionality
Get the CMP implemented as quickly and easily as possible. Ensure the CMP enables full customization and detection of all services in use on websites and apps.
Flexible and user-friendly configuration
Ensure the team—technical or not—can implement and customize the CMP, as well as enable ongoing privacy compliance as regulations and digital technologies evolve, saving the company time and resources.
Strong support
Solid and ongoing collaboration, with guaranteed high availability and responsiveness, and solutions that solve customer issues quickly.
Peace of mind with regulatory compliance
Meet GDPR and any other international regulatory requirements for consent and data security, reducing legal risk and ensuring the company provides great user experience while getting the data they need.
Making It Work Together
We talked to Marcel Biqkaj, Legal Associate with HeyJobs, about the company’s experience with Usercentrics CMP. While Marcel was not with the company when the CMP was implemented in 2021, he has developed plenty of experience with the platform.
Well supported
We asked how it has been working with the Usercentrics team and with the CMP itself. Biqkaj noted, “My experience with Usercentrics has been highly beneficial for managing cookies. The customer support team is especially helpful, providing comprehensive guidance that enables you to become proficient with the tool. They readily address any queries you may have, ensuring you grasp the full range of functionalities and possibilities the tool offers.”
Performance and optimization
The HeyJobs team mostly focused on customizations to the cookie banner’s appearance to ensure seamless integration with their branding. The customization functionality was one of the things Biqkaj commented on. He’s also found a lot of value in the user interactions analysis to help the team understand their users and optimize the cookie banner for higher consent rates.
Save time and work
We asked Biqkaj what the main criteria were for HeyJobs selecting Usercentrics CMP. He noted, “All legal requirements were fulfilled, the product was already well-known in the market, and the product was easy to use.” Pretty solid reasons all around.
Summary
Bilthouse Service GmbH is an independent German-based real estate financing brokerage. They are a leader in Germany’s B2C segment for mortgage brokerage, with a large network of experts around the country. Their headquarters are in Hamburg, and the company’s 400-plus employees are also located at offices in Berlin, Munich and Frankfurt.
Bilthouse Group came on board with Usercentrics in March 2022 and they currently use the CMP on six domains.
Challenge
Working in financial services, security and regulatory compliance are paramount for Bilthouse Group and their customers. The GDPR is their main area of regulatory focus for data privacy.
We talked to Jannes Krüger, Senior SEA Manager for Bilthouse Group, about what they were looking to achieve with Usercentrics. He noted, “We want to build and maintain customer trust in our brand, measure and improve the consent rate, and benefit from the ease of CMP implementation.”
Further to the importance of data privacy compliance, Krüger specifically commented that, “Customer trust and the legally compliant handling of our customers’ data are very important to us, especially because we work with very sensitive customer data as financing advisors. Accordingly, we want to comply with the legal requirements and the wishes of our customers.”
Goals
Easy implementation and comprehensive functionality
Get the CMP implemented as quickly and easily as possible. Ensure the CMP enables full customization and detection of all services in use on the websites.
Flexible and user-friendly configuration
Ensure the team (technical or not) can implement and customize the CMP, as well as ensuring ongoing privacy compliance as regulations and web technologies evolve, saving the company time and resources.
Strong support
Solid and ongoing collaboration, with guaranteed high availability and responsiveness, and solutions that solve customer issues quickly.
Peace of mind with regulatory compliance
Meet GDPR and other regulatory requirements for consent and data security, reducing legal risk and ensuring the company provides great user experience while getting the data they need.
Making It Work Together
We asked Krüger about the company’s consent management platform selection process and reasons for choosing Usercentrics. “Usercentrics offers simple and comprehensive functionality, and, as a company based in Germany, is all the more sensitive to possible peculiarities of German data protection law.”
Of the Usercentrics implementation, Krüger noted that “we could implement and set up the CMP very fast.” Bilthouse Group’s main focus for customization was the banner colors and texts. The team also appreciated the visual display options, ease of Google Tag Manager implementation, and DPS database, noting “it is very helpful and simplifies the creation of new data processors in the CMP.”
Summary
OEV Online Services GmbH is a joint company of the group of public insurers in association with the savings banks. As an independent company, OEV operates freely on the market. At the same time, OEV is the central service provider for the public insurers of the Sparkassen-Finanzgruppe. These insurers have more than 3,600 branches and around 30,000 employees. An independent organization, OEV Online Dienste is headquartered in Düsseldorf, with a branch office in Berlin. They have implemented the Usercentrics CMP on about 50 websites.
The company shares the insurers’ and banks’ values to combine competence in financial services with responsibility for the community. Kaveh Movaghari, Digital Analyst for OEV Online Dienste said the following about the importance of privacy compliance to their business: “The importance of cookie compliance stems from the respect we have for our end users in relation to their private sphere and personal data.”
Challenge
Working in insurance and financial services, being secure and trustworthy to both their partner organizations and customers is critical. It also means that analytics data is key for understanding all angles of user interaction and enabling regular optimizations.
In addition to being compliant with the GDPR and future regulations, having an extensive portfolio of online properties also means that the Usercentrics CMP needs to be easy to implement and customize, and not require excessive resources to maintain.
Goals
Easy implementation and comprehensive functionality
Get the CMP installed and up and running as quickly and easily as possible to enable optimization, and be able to maintain it on all web properties without a lot of resource requirements.
Flexible and user-friendly configuration
Ensure that multiple staff can implement and customize the CMP via the Admin Interface and optimize using the Interaction Analytics.
Strong support
Solid collaboration between Account Management and Support, high responsiveness and solutions that solve customer issues quickly.
Peace of mind with regulatory compliance
Ensure clear and user-friendly consent communication with users, secure management of their data, and enable GDPR compliance.
Making It Work Together
Well supported
Movaghari said this about the company’s selection of Usercentrics for collaboration, “It is important for our business to work with a tool that operates in Europe and that the data remains in Europe as well. The friendly support and wide range of knowledge base content and FAQs along with the user-friendly interface, together with easy integration of the tool, make it a convenient and suitable platform.”
When we asked about how the relationship working with Usercentrics has been to date, Movaghari said, “It’s been convenient so far. The good point about the collaboration is the relatively rapid pace of improvements and proper reactions to the market legal needs and requirements.”
Performance and optimization
Asked about the features they find most exciting, Movaghari noted, “Bot detection, CSS adjustments and analytics, with the possibility to extract the data via API.” He did note that they look forward to additional development of the features, particularly with bot detection.
Save time and work
Movaghari listed the following as the chief benefits that OEV Online Dienste has experienced so far working with Usercentrics: “Ease of implementation and use, rapid support, and rapid pace of development and improvements.”
The company used a number of built-in settings in the platform, which Movaghari described as providing a “good baseline”, and they made additional CSS changes where needed to get the right look and feel for their brand. Since implementing the CMP, they have also found optimizations to be easy to do.
Protecting the business
When we asked that the main business values are to OEV Online Dienste in using the Usercentrics CMP, Movaghari particularly noted, “Protecting brand reputation, compliance with the GDPR and end customer satisfaction regarding personal data protection.”
When asked about what they look forward to from Usercentrics in the future, the top items were, “Better bot detection coverage, continued platform improvements from feedbacks, and additional granularity, depth and details in the analytics.”