Usercentrics blog
Dive into our blog articles for insights on data privacy, product news, and regulatory updates. Discover trends in privacy-led marketing, and explore tools and strategies to optimize user consent and increase revenue.
Feb 19, 2026
MTA vs MMM: How to set up marketing measurement in a privacy-first world
As cookies disappear and consent rules tighten, marketing measurement is getting harder. This article explains the differences between multi-touch attribution (MTA) and marketing mix modeling (MMM), when each model works best, and how a hybrid approach can restore clarity, confidence, and long-term insight.
Feb 19, 2026
7 server-side tracking limitations marketers face and how to address them
Thinking about switching to server-side tracking? Learn where it excels, where it can fall short, and how to avoid common issues. This post explores seven core limitations and how you can overcome them with the right strategy and tools.
Feb 19, 2026
Which GDPR third-party risk management requirements does your organization need to address?
Every external vendor that handles personal data collected by your company introduces privacy risk. This guide explains GDPR third-party risk management, including key legal obligations and practical strategies to keep your organization compliant and protected.
Feb 18, 2026
A GDPR re-permissioning guide for staying privacy-compliant and keeping users engaged
Learn how to refresh user consent the right way with GDPR re-permissioning. This guide covers when and why you might need to re-permission, how to design clear, value-driven campaigns, and how to boost engagement while staying compliant with the GDPR.
Feb 13, 2026
California Consumer Privacy Act (CCPA): up to date overview
Our comprehensive guide explains how the California Consumer Privacy Act (CCPA) applies to businesses in and outside the state and how it impacts their data processing activities. We explore legal definitions, consumer rights, compliance requirements, and outline what changes with the 2025 updates.
Feb 13, 2026
Cookieless multi-touch attribution: the future of targeting
Feb 13, 2026
The cookie apocalypse is here, and it’s redefining how we approach marketing
As cookies disappear, marketers will no longer be able to rely on third-party data. We explore what’s driving the shift, why it matters, and how to rethink data collection, targeting, and measurement for long-term resilience.
Feb 12, 2026
What marketers need to know about CNIL cookie rules in France and how to comply
The French data protection authority, CNIL, enforces strict rules around obtaining valid user consent. This article explores how CNIL cookie requirements can impact marketing strategies, and outlines eight principles essential to achieving and maintaining compliance.
Apr 18, 2023
Our picks of the 6 top CookieYes alternatives for consent management in 2024
We outline some of the best options for compliantly obtaining and managing user consent. Here are our picks for the best alternatives to CookieYes.
Apr 18, 2023
Online
Our picks of the 6 top CookieYes alternatives for consent management in 2024
We outline some of the best options for compliantly obtaining and managing user consent. Here are our picks for the best alternatives to CookieYes.
Apr 18, 2023
Our picks of the 6 top CookieYes alternatives for consent management in 2024
We outline some of the best options for compliantly obtaining and managing user consent. Here are our picks for the best alternatives to CookieYes.
Apr 18, 2023
Our picks of the 6 top CookieYes alternatives for consent management in 2024
We outline some of the best options for compliantly obtaining and managing user consent. Here are our picks for the best alternatives to CookieYes.
Our picks of the 6 top CookieYes alternatives for consent management in 2024
We outline some of the best options for compliantly obtaining and managing user consent. Here are our picks for the best alternatives to CookieYes.
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