Usercentrics blog
Dive into our blog articles for insights on data privacy, product news, and regulatory updates. Discover trends in privacy-led marketing, and explore tools and strategies to optimize user consent and increase revenue.
Curated articles
Mar 28, 2024
The EU’s General Data Protection Regulation (GDPR) – an overview
The EU’s GDPR is a well-known, influential European data privacy law. We look at how it addresses consumer rights, companies’ responsibilities, and enforcement.
Feb 13, 2025
Everything you need to know about GDPR compliance
GDPR compliance can seem daunting, but it doesn’t have to be. Here are the essentials you need to know.
Mar 19, 2025
Top 15 compliance automation software: Comparing pricing, features, and reviews
We’ve reviewed the top 15 compliance automation software options and compared their features and price points.
Jul 23, 2025
The ultimate guide to Google Tag Assistant for privacy-friendly tracking
Google Tag Assistant helps businesses verify their tracking is working, so every click, conversion, and campaign metric is captured correctly. This guide covers how to set it up, interpret results, and fix common errors. It also explains why Tag Assistant alone isn’t enough for privacy compliance, and how pairing it with server-side tracking and a CMP closes the gap.
Apr 20, 2026
Data Governance Principles and Why They Matter Beyond the Legal Team
Every organization collects data. Far fewer have clear answers to the questions that follow: who’s responsible for it, what it can be used for, how long it should be kept, and what happens when something goes wrong. Data governance principles provide those answers, written down and enforced.
Apr 20, 2026
How to Use Legitimate Interest as a GDPR Legal Basis (and When Not To)
The General Data Protection Regulation has changed how organizations approach data processing, but one lawful basis continues to create challenges: legitimate interest. As the most flexible basis, and often also the most heavily scrutinized under Article 6(1)(f), it gives organizations room to process data while also requiring careful justification.
Apr 20, 2026
AI and GDPR Compliance: A Practical Guide
Using personal data in AI systems triggers GDPR protections and obligations. This guide breaks down what counts as processing, where risks exist, and how to build practical privacy and consent compliance into data collection, training, deployment, and governance.
Apr 20, 2026
GDPR Exemptions Explained: When the Law Gives You More Flexibility
GDPR exemptions are specific circumstances in which organizations may be excused from certain requirements under the law. This guide explains what those scenarios are, which obligations may still apply, and when an organization may be able to rely on its legitimate interests.
Apr 20, 2026
What’s a Cookie Wall and Is It GDPR-Compliant?
A cookie wall is a pop-up that can restrict or block access to your website until the user accepts your cookie usage. Cookie walls are generally not compliant with data privacy laws like the General Data Protection Regulation (GDPR). However, compliant alternatives exist.
Apr 16, 2026
GDPR Changes: What To Know for Ongoing Compliance in 2026
The EU’s Digital Omnibus proposal could reshape GDPR obligations, from redefining personal data and simplifying cookie consent to easing DSAR burdens and streamlining breach reporting. Here’s what the proposed changes mean for your compliance approach and how to stay prepared as the package evolves.
Apr 16, 2026
Standard Contractual Clauses: A Marketer’s Guide for International Data Transfers
International data transfers happen every time personal data moves outside the EU, and most of them require a legal mechanism to be lawful. Standard contractual clauses are the mechanism for the majority of businesses operating globally.
Apr 14, 2026
Introduction to the IAB Global Privacy Platform (GPP): Why publishers need to pay attention
The Global Privacy Platform (GPP) enables publishers to signal consent and preference information obtained from users to third parties. This IAB initiative helps publishers evolve their compliance efforts and stay ahead of the rapidly evolving privacy landscape in a cost- and resource-friendly way.
Apr 18, 2023
Our picks of the 6 top CookieYes alternatives for consent management in 2024
We outline some of the best options for compliantly obtaining and managing user consent. Here are our picks for the best alternatives to CookieYes.
Apr 18, 2023
Online
Our picks of the 6 top CookieYes alternatives for consent management in 2024
We outline some of the best options for compliantly obtaining and managing user consent. Here are our picks for the best alternatives to CookieYes.
Apr 18, 2023
Our picks of the 6 top CookieYes alternatives for consent management in 2024
We outline some of the best options for compliantly obtaining and managing user consent. Here are our picks for the best alternatives to CookieYes.
Apr 18, 2023
Our picks of the 6 top CookieYes alternatives for consent management in 2024
We outline some of the best options for compliantly obtaining and managing user consent. Here are our picks for the best alternatives to CookieYes.
Our picks of the 6 top CookieYes alternatives for consent management in 2024
We outline some of the best options for compliantly obtaining and managing user consent. Here are our picks for the best alternatives to CookieYes.
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