Skip to content

Usercentrics blog

Dive into our blog articles for insights on data privacy, product news, and regulatory updates. Discover trends in privacy-led marketing, and explore tools and strategies to optimize user consent and increase revenue.
Article
As cookies disappear and consent rules tighten, marketing measurement is getting harder. This article explains the differences between multi-touch attribution (MTA) and marketing mix modeling (MMM), when each model works best, and how a hybrid approach can restore clarity, confidence, and long-term insight.
Read more
Article
Thinking about switching to server-side tracking? Learn where it excels, where it can fall short, and how to avoid common issues. This post explores seven core limitations and how you can overcome them with the right strategy and tools.
Read more
Article
Every external vendor that handles personal data collected by your company introduces privacy risk. This guide explains GDPR third-party risk management, including key legal obligations and practical strategies to keep your organization compliant and protected.
Read more
Article
Learn how to refresh user consent the right way with GDPR re-permissioning. This guide covers when and why you might need to re-permission, how to design clear, value-driven campaigns, and how to boost engagement while staying compliant with the GDPR.
Read more
Article
Our comprehensive guide explains how the California Consumer Privacy Act (CCPA) applies to businesses in and outside the state and how it impacts their data processing activities. We explore legal definitions, consumer rights, compliance requirements, and outline what changes with the 2025 updates.
Read more
Article
Read more
Article
As cookies disappear, marketers will no longer be able to rely on third-party data. We explore what’s driving the shift, why it matters, and how to rethink data collection, targeting, and measurement for long-term resilience.
Read more
Article
The French data protection authority, CNIL, enforces strict rules around obtaining valid user consent. This article explores how CNIL cookie requirements can impact marketing strategies, and outlines eight principles essential to achieving and maintaining compliance.
Read more
Load more
Stay in the loop

Join our growing community of data privacy enthusiasts now. Subscribe to the Usercentrics newsletter and get the latest updates right in your inbox.