Learn with us and thrive in the Privacy-Led Marketing era

The GDPR right to be forgotten enables individuals in EU/EEA to request the deletion of their personal data under specific circumstances. Learn the six grounds for erasure, the time limit to take action, and how organizations can handle deletion requests properly.

The GDPR set international standards for data privacy regulation. However, global markets continue to get more competitive and evolve rapidly. There are criticisms that the GDPR is too cumbersome and holds back EU companies’ global competitiveness. Regulators are rolling out a plan to address that.

The GDPR has strict requirements for how long you can store personal data. We look at these regulatory requirements and restrictions and what they mean in practice for your organization.

The cookieless future is becoming the cookieless present. Digital marketing and advertising require new solutions, like access to first-party data, consent management, and integrated tools to meet updated requirements from Google and other platforms.

The end of third-party cookies doesn’t mean the end of marketing insights. A reliable cookieless tracking solution helps you stay legally compliant, understand your audience, and make smarter decisions, without compromising privacy.

Server-side tagging and tracking are methods in which tracking tags, like those for analytics and ads, are processed on a server rather than in the user’s browser. Here’s what you need to know.

GDPR fines make headlines because of their high dollar values. We look at why companies may be fined, who enforces the GDPR, who is responsible for compliance, and how companies can protect themselves against GDPR violations.

Learn how server-side tracking tools can help you improve data accuracy, boost marketing performance, and achieve compliance with major data privacy laws. Explore the features and benefits of some of the top tools on the market.

Data controllers and processors are mainly responsible for ensuring that their data collection and processing is GDPR-compliant. Data protection authorities in EU countries manage GDPR enforcement.

Server-Side Tagging enables you to manage customer interaction data through your server instead of depending on the user’s browser. Our guide explores the benefits of this approach, how it works, who should use it, and how to implement it in Google Tag Manager.

Server-side tracking offers better data accuracy, faster site performance, and stronger privacy compliance. In this guide, we explore the key benefits, potential challenges, and which types of businesses are best suited to implement it effectively.

A well-designed cookie banner helps you achieve privacy compliance while supporting your organization’s marketing efforts. This guide explores the best practices for meeting legal requirements, optimizing opt-in rates, and ensuring smooth implementation.