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Usercentrics blog

Dive into our blog articles for insights on data privacy, product news, and regulatory updates. Discover trends in privacy-led marketing, and explore tools and strategies to optimize user consent and increase revenue.
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Most GDPR enforcement actions don’t make headlines, but smaller fines and penalties are far more common than billion-Euro judgements. This lack of publicity can lead smaller organizations to think that GDPR compliance doesn’t need to be a priority. We look at why taking that risk isn’t worth it.
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The GDPR right to be forgotten enables individuals in EU/EEA to request the deletion of their personal data under specific circumstances. Learn the six grounds for erasure, the time limit to take action, and how organizations can handle deletion requests properly.
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The GDPR set international standards for data privacy regulation. However, global markets continue to get more competitive and evolve rapidly. There are criticisms that the GDPR is too cumbersome and holds back EU companies’ global competitiveness. Regulators are rolling out a plan to address that.
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The GDPR has strict requirements for how long you can store personal data. We look at these regulatory requirements and restrictions and what they mean in practice for your organization.
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The cookieless future is becoming the cookieless present. Digital marketing and advertising require new solutions, like access to first-party data, consent management, and integrated tools to meet updated requirements from Google and other platforms.
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The end of third-party cookies doesn’t mean the end of marketing insights. A reliable cookieless tracking solution helps you stay legally compliant, understand your audience, and make smarter decisions, without compromising privacy.
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Server-side tagging and tracking are methods in which tracking tags, like those for analytics and ads, are processed on a server rather than in the user’s browser. Here’s what you need to know.
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