Usercentrics blog
Learn with us and thrive in the Privacy-Led Marketing era
Dive into our blog articles for insights on data privacy, product news, and regulatory updates. Discover trends in privacy-led marketing, and explore tools and strategies to optimize user consent and increase revenue.
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Aug 4, 2024
What is a Data Protection Impact Assessment (DPIA) and why is it essential for GDPR compliance?
The GDPR and other laws require a Data Protection Impact Assessment (DPIA) where data processing activities can result in a high risk to the rights and freedoms of individuals. We look at who is responsible for a DPIA, what it should contain, and how to carry it out for your organization.
Aug 6, 2024
What is a privacy notice and why do you need one?
Most data privacy laws require that users be notified about the use of their data, their rights, and more. A privacy notice is a common way to provide this. Read on for everything you need to know about the what, when, why, and how of privacy notices.
Aug 6, 2024
Understanding the cookie popup
Privacy-Led Marketing and compliance with global privacy laws require companies to implement a cookie popup that informs users and asks them for their consent. Here’s what you need to know for great user experience, high-quality data, and privacy compliance.
Jul 30, 2024
Essential guide to data minimization for GDPR compliance
By adopting data minimization practices, companies can reduce the risks associated with data breaches and misuse, comply with regulatory requirements, and build trust with customers by demonstrating respect for their data and privacy. Here’s what you need to know.
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May 13, 2025
GDPR penalties: What is the maximum fine for GDPR breaches?
GDPR fines make headlines because of their high dollar values. We look at why companies may be fined, who enforces the GDPR, who is responsible for compliance, and how companies can protect themselves against GDPR violations.
May 13, 2025
Server-side tracking tools: A comparison
Learn how server-side tracking tools can help you improve data accuracy, boost marketing performance, and achieve compliance with major data privacy laws. Explore the features and benefits of some of the top tools on the market.
May 9, 2025
Who is responsible for GDPR compliance?
Data controllers and processors are mainly responsible for ensuring that their data collection and processing is GDPR-compliant. Data protection authorities in EU countries manage GDPR enforcement.
May 8, 2025
A guide to Server-Side Tagging with Google Tag Manager
Server-Side Tagging enables you to manage customer interaction data through your server instead of depending on the user’s browser. Our guide explores the benefits of this approach, how it works, who should use it, and how to implement it in Google Tag Manager.
May 6, 2025
5 key benefits of server-side tracking marketers should know
Server-side tracking offers better data accuracy, faster site performance, and stronger privacy compliance. In this guide, we explore the key benefits, potential challenges, and which types of businesses are best suited to implement it effectively.
May 5, 2025
From compliance to conversions: Cookie banner best practices
A well-designed cookie banner helps you achieve privacy compliance while supporting your organization’s marketing efforts. This guide explores the best practices for meeting legal requirements, optimizing opt-in rates, and ensuring smooth implementation.
Apr 22, 2025
Six class action lawsuits filed in California over alleged tracking after users opted-out via CMPs
Enforcement of data privacy regulations is ramping up in the United States as more such laws come into force. We look at six class action lawsuits filed in California and dig into the alleged violations, how consent management was involved, and how companies can achieve better data and privacy compliance.
Apr 17, 2025
The Trump administration, DOGE, and data privacy
The second Trump administration has stated goals of streamlining and rooting out fraud. Central to those efforts is the Department of Government Efficiency. However, their actions have sparked concerns and legal challenges around security and data privacy in the US and abroad.
Apr 14, 2025
Best Compliance Audit Software of 2025 to Prevent Penalties
Learn how compliance auditing software can help ensure you meet regulatory requirements, assess risk, and securely document and store the evidence needed in the event of an audit.
Apr 11, 2025
Transparent humans: digital creators and the importance of privacy
As Creators become both product and producer, privacy becomes a tradeoff. The rise of the Creator economy has reshaped personal boundaries, accelerated data exploitation, and is pushing us toward a new understanding of privacy in the digital age.
Apr 11, 2025
RFP for consent management platforms: Template and guide
Learn tips for creating an effective request for proposal (RFP) for a consent management platform (CMP) that includes key evaluation criteria, as well as how to identify the best CMP for your business.
Apr 11, 2025
CCPA cookie banner and consent: Steps for compliance in 2025
Cookie banners are an important element for achieving data privacy compliance. Learn how to use these tools on your website to effectively inform your users about data collection and enable opt-outs that will help you to comply with the CCPA.
Apr 18, 2023
Our picks of the 6 top CookieYes alternatives for consent management in 2024
We outline some of the best options for compliantly obtaining and managing user consent. Here are our picks for the best alternatives to CookieYes.
Apr 18, 2023
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Our picks of the 6 top CookieYes alternatives for consent management in 2024
We outline some of the best options for compliantly obtaining and managing user consent. Here are our picks for the best alternatives to CookieYes.
Apr 18, 2023
Our picks of the 6 top CookieYes alternatives for consent management in 2024
We outline some of the best options for compliantly obtaining and managing user consent. Here are our picks for the best alternatives to CookieYes.
Apr 18, 2023
Our picks of the 6 top CookieYes alternatives for consent management in 2024
We outline some of the best options for compliantly obtaining and managing user consent. Here are our picks for the best alternatives to CookieYes.