Learn with us and thrive in the Privacy-Led Marketing era

Server-side tracking offers better data accuracy, faster site performance, and stronger privacy compliance. In this guide, we explore the key benefits, potential challenges, and which types of businesses are best suited to implement it effectively.

A well-designed cookie banner helps you achieve privacy compliance while supporting your organization’s marketing efforts. This guide explores the best practices for meeting legal requirements, optimizing opt-in rates, and ensuring smooth implementation.

Enforcement of data privacy regulations is ramping up in the United States as more such laws come into force. We look at six class action lawsuits filed in California and dig into the alleged violations, how consent management was involved, and how companies can achieve better data and privacy compliance.

The second Trump administration has stated goals of streamlining and rooting out fraud. Central to those efforts is the Department of Government Efficiency. However, their actions have sparked concerns and legal challenges around security and data privacy in the US and abroad.

Learn how compliance auditing software can help ensure you meet regulatory requirements, assess risk, and securely document and store the evidence needed in the event of an audit.

As Creators become both product and producer, privacy becomes a tradeoff. The rise of the Creator economy has reshaped personal boundaries, accelerated data exploitation, and is pushing us toward a new understanding of privacy in the digital age.

Learn tips for creating an effective request for proposal (RFP) for a consent management platform (CMP) that includes key evaluation criteria, as well as how to identify the best CMP for your business.

Cookie banners are an important element for achieving data privacy compliance. Learn how to use these tools on your website to effectively inform your users about data collection and enable opt-outs that will help you to comply with the CCPA.

Your cookie banner should balance data privacy requirements and positive user experience while maximizing opt-in rates. See eight cookie banner examples and understand what makes them effective so you can apply these best practices to your own notices.

DORA compliance is now mandatory for financial entities and ICT service providers operating in the EU. Learn who’s affected, what’s required, and how to strengthen operational resilience under the regulation.

While the GDPR doesn’t explicitly mention how to use cookies, its data protection and privacy requirements do impact cookie usage. Learn how to achieve and maintain compliance with EU data privacy laws while maximizing opt-in rates and making the most of cookie technologies.

The Digital Operational Resilience Act brings improved standards, transparency, and more robust security to the EU’s financial sector. Reliance on technology, much of it third-party, with the movement of vast amounts of data and increasing threats requires strong rules and enforcement mechanisms.