Usercentrics blog
Learn with us and thrive in the Privacy-Led Marketing era
Dive into our blog articles for insights on data privacy, product news, and regulatory updates. Discover trends in privacy-led marketing, and explore tools and strategies to optimize user consent and increase revenue.
Featured
Article
Aug 4, 2024
What is a Data Protection Impact Assessment (DPIA) and why is it essential for GDPR compliance?
The GDPR and other laws require a Data Protection Impact Assessment (DPIA) where data processing activities can result in a high risk to the rights and freedoms of individuals. We look at who is responsible for a DPIA, what it should contain, and how to carry it out for your organization.
Article
Aug 6, 2024
What is a privacy notice and why do you need one?
Most data privacy laws require that users be notified about the use of their data, their rights, and more. A privacy notice is a common way to provide this. Read on for everything you need to know about the what, when, why, and how of privacy notices.
Article
Aug 6, 2024
Understanding the cookie popup
Privacy-Led Marketing and compliance with global privacy laws require companies to implement a cookie popup that informs users and asks them for their consent. Here’s what you need to know for great user experience, high-quality data, and privacy compliance.
Article
Jul 30, 2024
Essential guide to data minimization for GDPR compliance
By adopting data minimization practices, companies can reduce the risks associated with data breaches and misuse, comply with regulatory requirements, and build trust with customers by demonstrating respect for their data and privacy. Here’s what you need to know.
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Article
May 25, 2023
Iowa Consumer Data Protection Act (ICDPA): An Overview
The Iowa Consumer Data Protection Act is the sixth state-level data privacy law passed in the United States and like Utah’s is considered quite “business-friendly”.
Article
May 17, 2023
Usercentrics is certified for Google’s new CMP requirement for publishers
Usercentrics certified by Google for a new requirement for publishers utilizing Google services. They will now have to use a certified CMP when serving ads in the EEA and UK.
Article
Mar 8, 2023
Nevada Privacy of Information Collected on the Internet from Consumers Act (NPICICA) and Amendment SB-260: An Overview
The NPICICA precedes California’s data privacy laws and is more specific to data privacy on websites and other online properties.
Article
Feb 16, 2023
French Data Protection Authority CNIL fines Voodoo and Apple Distribution International millions for app consent violations
French Data Protection Authority CNIL fines Voodoo and Apple Distribution International millions for app consent violations
Article
Feb 6, 2023
How to respect consent in your Tealium EventStream with the Usercentrics CMP
Server-side tagging enables better data quality and control. Learn more about implementing it with Tealium’s EventStream and Usercentrics.
Article
Feb 1, 2023
Japan Act on the Protection of Personal Information (APPI): An Overview
Japan has had data privacy laws for two decades. The APPI has notable differences from the GDPR, and was most recently amended in 2020.
Article
Jan 27, 2023
The close partnership between Trusted Shops and Usercentrics provides customers with legal security and peace of mind
Case study with Trusted Shops — A world-class technology partnership for consent management, buyer protection and digital trust.
Article
Jan 23, 2023
How to implement server-side tagging with Google Analytics 4 and Usercentrics CMP to achieve GDPR-compliant data transfers
How to implement server-side tagging with Google Analytics 4 and Usercentrics CMP to enable data transfers that meet GDPR compliance.
Article
Dec 16, 2022
Connecticut Data Privacy Act (CTDPA): An Overview
The Connecticut Data Privacy Act is the fifth state-level privacy law passed in the United States and is the most consumer-friendly one to date.
Article
Oct 27, 2022
How to implement server-side conversion tracking with Google Ads and Usercentrics CMP
Server-side tagging enables better data quality and control and reduced costs. Learn more about implementing it with Google Ads and Usercentrics.
Article
May 18, 2022
Consent Management for Customer Data Solutions
Using Data Warehouses and CDPs to store and manage customer data on companies’ own servers means opportunities and constraints for consent management.
Article
Apr 14, 2022
South Africa’s Protection of Personal Information Act (POPIA): A complete guide
South Africa’s POPIA is a data privacy law that preceded the GDPR by five years. We look at how it addresses consumer rights, companies’ responsibilities and enforcement.
Article
Apr 18, 2023
Our picks of the 6 top CookieYes alternatives for consent management in 2024
We outline some of the best options for compliantly obtaining and managing user consent. Here are our picks for the best alternatives to CookieYes.
Event
Online
Apr 18, 2023
Our picks of the 6 top CookieYes alternatives for consent management in 2024
We outline some of the best options for compliantly obtaining and managing user consent. Here are our picks for the best alternatives to CookieYes.
Article
Apr 18, 2023
Our picks of the 6 top CookieYes alternatives for consent management in 2024
We outline some of the best options for compliantly obtaining and managing user consent. Here are our picks for the best alternatives to CookieYes.
Press
Apr 18, 2023
Our picks of the 6 top CookieYes alternatives for consent management in 2024
We outline some of the best options for compliantly obtaining and managing user consent. Here are our picks for the best alternatives to CookieYes.