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Learn with us and thrive in the Privacy-Led Marketing era

Dive into our blog articles for insights on data privacy, product news, and regulatory updates. Discover trends in privacy-led marketing, and explore tools and strategies to optimize user consent and increase revenue.

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Server-Side Tagging
The Iowa Consumer Data Protection Act is the sixth state-level data privacy law passed in the United States and like Utah’s is considered quite “business-friendly”.
Computer with hands icon
Usercentrics certified by Google for a new requirement for publishers utilizing Google services. They will now have to use a certified CMP when serving ads in the EEA and UK.
Nevada privacy of information
The NPICICA precedes California’s data privacy laws and is more specific to data privacy on websites and other online properties.
CNIL fined Voodoo and Apple
French Data Protection Authority CNIL fines Voodoo and Apple Distribution International millions for app consent violations
Server-side tagging enables better data quality and control. Learn more about implementing it with Tealium’s EventStream and Usercentrics.
Japan has had data privacy laws for two decades. The APPI has notable differences from the GDPR, and was most recently amended in 2020.
Trusted shops logo
Case study with Trusted Shops — A world-class technology partnership for consent management, buyer protection and digital trust.
How to implement server-side tagging with Google Analytics 4 and Usercentrics CMP to enable data transfers that meet GDPR compliance.
Connecticut landscape with CTDPA badge
The Connecticut Data Privacy Act is the fifth state-level privacy law passed in the United States and is the most consumer-friendly one to date.
server-side conversion tracking
Server-side tagging enables better data quality and control and reduced costs. Learn more about implementing it with Google Ads and Usercentrics.
Opt-in IR
Using Data Warehouses and CDPs to store and manage customer data on companies’ own servers means opportunities and constraints for consent management.
South Africa’s POPIA is a data privacy law that preceded the GDPR by five years. We look at how it addresses consumer rights, companies’ responsibilities and enforcement.
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