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Usercentrics blog

Dive into our blog articles for insights on data privacy, product news, and regulatory updates. Discover trends in privacy-led marketing, and explore tools and strategies to optimize user consent and increase revenue.
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We explain the recent European legal rulings about Google Analytics and GDPR compliance, what Google is doing about it, and how companies can protect data.
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What is cloud compliance? Here’s what you need to know, including best practices to follow to achieve cloud security compliance with international standards.
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Learn how to meet customer expectations for personalized web experiences while respecting their privacy and preferences. This article covers how web personalization can benefit your brand and how to implement a privacy-first personalization strategy.
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Cross-context behavioral advertising (CCBA) has transformed marketing, but it has also created complex privacy compliance challenges. This guide explains what CCBA is, its impact on data collection practices, and your legal obligations under laws like the CPRA and GDPR.
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Data mapping helps you achieve compliance and improve decision-making after migrating, integrating, transforming, or consolidating data. This guide walks you through the data mapping process to help you effectively chart your data and avoid costly mistakes.
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Chinese AI company DeepSeek has caused a stir with its R1 model. EU regulators are also paying attention and expressing concern over the app’s collection and use of EU residents’ personal data. We look at why data protection authorities are investigating and what action they’re taking.
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The New York SHIELD Act affects any business handling New York state residents’ private information. With specific security requirements, breach notification deadlines, and new protected data categories from March 2025, businesses worldwide must understand their obligations.
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To comply with the GDPR, you need to keep accurate records of your data processing activities (RoPAs). In this guide, you’ll learn how RoPAs can benefit your business and what information you need to include in them. Plus, get tips on best practices for maintaining accurate records.
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Norway’s data privacy protections have become stricter and in line with EU standards, with regulatory updates for cookie use taking effect as part of the E-Com Act (Ekomloven). We explore what the new rules are, how companies can comply with them, and what penalties are for violations.
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The American Data Privacy and Protection Act (ADPPA), if enacted, would have established the first comprehensive federal data privacy law in the US. Learn about privacy requirements, enforcement mechanisms, and special obligations for large data holders.
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Privacy advocacy group noyb filed a complaint against social networking app BeReal for allegedly manipulating its users into consenting to specific uses of their data. Is consent by banner fatigue a violation of the GDPR? We look into the case.
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Understanding the distinctions between PII, PI, and sensitive data is essential for effective data protection and regulatory compliance. By properly classifying and safeguarding these data types, organizations can mitigate risks and build stronger trust with their customers.
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