Blog
What is consent-based marketing? Benefits and tips for marketers
Data privacy continues to be a top priority for companies, as consumers increasingly want transparency and choice over their data.
Digital Markets Act uncovered: top 30 DMA questions answered
We provide answers to the most frequently asked questions about the Digital Markets Act (DMA). Gain insights into the latest regulatory measures and discover how...
TCF 2.2 publishers’ guide: updates, insights, and best practices
The Interactive Advertising Bureau (IAB) has recently announced the latest version of its Transparency and Consent Framework (TCF) — TCF v2.2. In this blog post,...
Industry News
Google Ads, GA4 and consent management
Google continues to introduce product updates that advance data privacy requirements. New regulations like the Digital Markets Act (DMA) also require enhanced...
What does Meta’s ad-free subscription model for European users mean for the future of digital advertising?
With Meta's new ad-free subscription model for EU users, the digital advertising industry is facing a major shift. Discover what this move means for user privacy...
Google’s March deadline for privacy compliance: CMPs, Consent Mode and ensuring continued advertising
Google’s March deadline for advertiser requirements in EEA is coming fast, as reinforced by their latest help center article. Learn why you need a...
Regulations
Comprehensive GDPR compliance checklist for U.S. companies
This GDPR Compliance Checklist for US companies helps American companies navigate GDPR compliance so that they can focus on doing business in the EU and avoid...
Are ecommerce businesses ready for the new consent requirements?
The ecommerce privacy world is shifting, and understanding the new consent requirements is crucial for online retailers. Let's explore the impact of the new...
How the European Digital Markets Act (DMA) impacts user privacy and consent management
The European Digital Markets Act (DMA) came into force in November 2022 and gatekeepers have been nominated by the European Commission. But how does the DMA...
Apps
What Is Mobile App Consent? 5 Tips for Obtaining App Consent
User consent is a necessity and gives mobile app developers a clear competitive advantage. Learn how to best obtain, manage and optimize consumer consent.
AdMob for Games: The ultimate guide to increasing mobile game monetization with user consent
Are you a mobile game developer looking to maximize your game's revenue? The answer lies in AdMob for Games. Explore our guide to learn how to leverage AdMob to...
Mobile app monetization: Google AdMob in the mobile advertising market
Mobile app developer seeking to boost your app's revenue? Discover the potential of Admob for app monetization, including how to ensure data protection...
Server-side tagging
Server-side tagging: what it is and how it will impact the future of consent and data
Privacy regulations and web technologies are changing quickly, presenting challenges for companies that need data for marketing operations. More sophisticated...
How to respect consent in your Tealium EventStream with the Usercentrics CMP
Server-side tagging enables better data quality and control. Learn more about implementing it with Tealium’s EventStream and Usercentrics.
How to implement server-side conversion tracking with Google Ads and Usercentrics CMP
Server-side tagging enables better data quality and control and reduced costs. Learn more about implementing it with Google Ads and Usercentrics.
Data Privacy
Ecommerce privacy compliance and effects of data privacy
The percentage of purchases made online continues to grow, as does the percentage of countries protected by data privacy laws. Learn how data privacy is shaping...
What is the Google EU user consent policy?
Google's EU user consent policy sets the foundation for responsible data handling in digital advertising. We explore how websites that have received a...
Zero-party, first-party, second-party and third-party data: What’s the difference and should you use them all?
Data is critical for business, but which data? Regulation, consumer awareness and technology are bringing evolution to data privacy and strategy and signaling a...
Cookies
German Data Protection Officer calls for Google to offer “reject all” cookie consent option
Hamburg Data Protection Officer calls for Google to fix unequal access to consent and enable a “reject all” option for personal data processing.
Google Introduces Topics to replace the controversial Federated Learning of Cohorts
Google has canceled plans to replace third-party cookies with their Federated Learning of Cohorts (FLoC). Instead, its new proposed model is Topics.
Cookie consent: 4 tips to increase opt-in rates and regain users trust
The acceptance rate is the key to improving ad revenue. Find out how to re-engage users who have opted out.
Privacy Policy
How to write a privacy policy
Data privacy laws require organizations processing personal data to clearly notify data subjects about what data is processed, for what purposes, who it is...
What is privacy by design and how does it protect data and user privacy?
Privacy by design centers proactive data and user protection at all stages of planning, design, development and operations.
The ePrivacy Directive, ePrivacy Regulation and GDPR: what do they mean for your business?
The ePrivacy Directive, ePrivacy Regulation and General Data Protection Regulation (GDPR) all impact data privacy for European Union users and entities doing...
Product Updates
Usercentrics CMP supports Google Consent Mode V2
As Google Consent Mode-certified Consent Management Platforms (CMP) partner, we’re proud to share that Usercentrics CMP supports Google Consent Mode V2 signaling...
Usercentrics is certified for Google’s new CMP requirement for publishers
Usercentrics certified by Google for a new requirement for publishers utilizing Google services. They will now have to use a certified CMP when serving ads in...
Consent Management for Customer Data Solutions
Using Data Warehouses and CDPs to store and manage customer data on companies’ own servers means opportunities and constraints for consent management.
Latest articles
Regulations Sep 26, 2018
The iab Transparency & Consent Framework
The iab consent framework by the iab Tech Lab specifies the way, a consent is saved and forwarded between...
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Product Updates Sep 26, 2018
What Is A Consent Management Platform (CMP)?
A CMP aka Consent Management Platform is normally used by advertisers, publishers and agencies and consist of 3 major elements
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Regulations Sep 25, 2018
Why Consent
Is Consent mandatory? The question is legit and we’re happy that you ask. As one of the legal bases...
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