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Learn with us and thrive in the Privacy-Led Marketing era

Dive into our blog articles for insights on data privacy, product news, and regulatory updates. Discover trends in privacy-led marketing, and explore tools and strategies to optimize user consent and increase revenue.
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Woman holding laptop with DPIA shield
Aug 4, 2024
The GDPR and other laws require a Data Protection Impact Assessment (DPIA) where data processing activities can result in a high risk to the rights and freedoms of individuals. We look at who is responsible for a DPIA, what it should contain, and how to carry it out for your organization.
Man holding phone with shield and lock
Aug 6, 2024
Most data privacy laws require that users be notified about the use of their data, their rights, and more. A privacy notice is a common way to provide this. Read on for everything you need to know about the what, when, why, and how of privacy notices.
Computer with CMP banner and cookies in front
Aug 6, 2024
Privacy-Led Marketing and compliance with global privacy laws require companies to implement a cookie popup that informs users and asks them for their consent. Here’s what you need to know for great user experience, high-quality data, and privacy compliance.
Hands holding tablet with data
Jul 30, 2024
By adopting data minimization practices, companies can reduce the risks associated with data breaches and misuse, comply with regulatory requirements, and build trust with customers by demonstrating respect for their data and privacy. Here’s what you need to know.

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Server-Side Tagging
CNIL fined Voodoo and Apple
Feb 16, 2023
French Data Protection Authority CNIL fines Voodoo and Apple Distribution International millions for app consent violations
Feb 6, 2023
Server-side tagging enables better data quality and control. Learn more about implementing it with Tealium’s EventStream and Usercentrics.
Feb 1, 2023
Japan has had data privacy laws for two decades. The APPI has notable differences from the GDPR, and was most recently amended in 2020.
Trusted shops logo
Jan 27, 2023
Case study with Trusted Shops — A world-class technology partnership for consent management, buyer protection and digital trust.
Jan 23, 2023
How to implement server-side tagging with Google Analytics 4 and Usercentrics CMP to enable data transfers that meet GDPR compliance.
Connecticut landscape with CTDPA badge
Dec 16, 2022
The Connecticut Data Privacy Act is the fifth state-level privacy law passed in the United States and is the most consumer-friendly one to date.
Monthly Product Update
Nov 28, 2022
Read on to learn more about industry news, the newest features in our consent management platform and existing partnerships!
New US privacy shield
Nov 15, 2022
With the signing of an Executive Order, a new “Privacy Shield” Data Privacy Framework between the EU and US is a step closer to reality.
server-side conversion tracking
Oct 27, 2022
Server-side tagging enables better data quality and control and reduced costs. Learn more about implementing it with Google Ads and Usercentrics.
Monthly Product Update
Jun 11, 2022
Read on to learn about our newest features, our amazing new partners, and how to find out everything you need to know about consent management and customer data platforms.
Opt-in IR
May 18, 2022
Using Data Warehouses and CDPs to store and manage customer data on companies’ own servers means opportunities and constraints for consent management.
Monthly Product Update
Apr 19, 2022
Read on to learn about our amazing Analytics 2.0 release, our new option for A/B testing, ISO 27001 certification, and get to know our newest partner, Termageddon.
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