Blog
What is consent-based marketing? Benefits and tips for marketers
Digital Markets Act uncovered: top 30 DMA questions answered
TCF 2.2 publishers’ guide: updates, insights, and best practices
Industry News
Google Ads, GA4 and consent management
What does Meta’s ad-free subscription model for European users mean for the future of digital advertising?
Google’s March deadline for privacy compliance: CMPs, Consent Mode and ensuring continued advertising
Regulations
Comprehensive GDPR compliance checklist for U.S. companies
Are ecommerce businesses ready for the new consent requirements?
How the European Digital Markets Act (DMA) impacts user privacy and consent management
Apps
What Is Mobile App Consent? 5 Tips for Obtaining App Consent
AdMob for Games: The ultimate guide to increasing mobile game monetization with user consent
Mobile app monetization: Google AdMob in the mobile advertising market
Server-side tagging
Server-side tagging: what it is and how it will impact the future of consent and data
How to respect consent in your Tealium EventStream with the Usercentrics CMP
How to implement server-side conversion tracking with Google Ads and Usercentrics CMP
Data Privacy
Ecommerce privacy compliance and effects of data privacy
What is the Google EU user consent policy?
Zero-party, first-party, second-party and third-party data: What’s the difference and should you use them all?
Cookies
German Data Protection Officer calls for Google to offer “reject all” cookie consent option
Google Introduces Topics to replace the controversial Federated Learning of Cohorts
Cookie consent: 4 tips to increase opt-in rates and regain users trust
Privacy Policy
How to write a privacy policy
What is privacy by design and how does it protect data and user privacy?
The ePrivacy Directive, ePrivacy Regulation and GDPR: what do they mean for your business?
Product Updates
Usercentrics CMP supports Google Consent Mode V2
Usercentrics is certified for Google’s new CMP requirement for publishers
Consent Management for Customer Data Solutions
Latest articles
The Latest ECJ Ruling on Facebook-like Button Imposes Obligation On Website Operator
According to the ECJ ruling, website operators who integrate a "Like" button from Facebook are jointly responsible for data...
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Cookies & GDPR Checklist: Do’s & Don’ts
Since 25 May 2018, website operators have been asking themselves whether cookies fall under the GDPR or not. So...
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7 Criteria for a GDPR-compliant Consent
A legally binding and GDPR-compliant consent must fulfil numerous criteria, which must then also be applied to the usecase...
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European elections: Websites of German top candidates checked on GDPR compliance
European elections: A check shows that the candidates' websites are far from being GDPR compliant. Learn more!
Learn more >Are cookies personal data?
Since the GDPR came into effect in May 2018, website operators have had to question whether cookies count as...
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Do I need a user’s consent for retargeting?
What is retargeting? With retargeting, a user’s browser history is analyzed to address the user with products that he/she...
Learn more >What are cookies?
Since the GDPR came into effect in May 2018, website operators have had to ask themselves, whether cookies count...
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Cookie Hint
What is a cookie hint? Ever since the General Data Protection Regulation (GDPR) came into effect in May 2018,...
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BayLDA: Tracking tools are not used in compliance with GDPR
On the occasion of Safer Internet Day, the Bavarian State Office for Data Protection Supervision (BayLDA) audited websites with...
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Embed consents from Usercentrics directly into your website
Our Consent Management Platform enables you to embed Data Processing Services with all their information directly into your website....
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Consent Under GDPR And ePrivacy
Under GDPR, a consent has to be informed and given freely. That means, that the data subject must have...
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Criteria for a CMP
Consent in daily life appears to be simple: it’s a Yes or No question. Consent in legal terms and...
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