December 22, 2020 | 1 min read

Usercentrics supports Google Consent Mode

Show more Show less

With Consent Mode Google has provided a solution for advertisers to adjust the behaviour of Google tags on their website based on the user consent status.

By pairing the Consent Mode API with the Usercentrics Consent Management Platform (CMP) advertisers can indicate if the user has given consent for cookie usage related to ads and/or advertising. The supported Google tags will respect this signal and adjust their behaviour accordingly only utilizing cookies if consent was granted for the specific purposes.

Tag behaviour based on consent (Source: Google)

✔ Google Analytics
✔ Google Ads (Google Ads Conversion Tracking and Remarketing)
✔ Floodlight
✔ Conversion Linker

Additional information can be found here:
https://support.google.com/analytics/answer/9976101

Good to know

Google also supports the IABs TCF 2.0 framework with its ad systems. Consent Mode is meant to be used by advertisers not using a TCF 2.0 CMP implementation.

Implementation example

Implementing the Consent Mode with the Usercentrics CMP solution as alternative to prior blocking requires just two steps:

Step 1: Add some lines of code above your existing global site tag or Google Tag Manager container.
Step 2: Use the Usercentrics CMP events to signal the consent status via the Consent Mode API.

For a full sample visit our documentation: https://docs.usercentrics.com/#/consent-mode

Any questions? We are here to help!