William Newmark
William Newmark
William Newmark is Senior Legal Counsel for Usercentrics. He is based in Lisbon, Portugal and is a Certified Information Privacy Professional (CIPP) in both US and EU law. William received his Juris Doctor degree from the University of California, Berkeley, School of Law in 2007, and is a qualified lawyer in California and Washington state. Before joining Usercentrics, William was in-house counsel for one of the largest insurers in the United States, and also spent over a decade in private practice at a large international law firm as well as with smaller regional law firms.
Contributions (37)
Article
Jun 8, 2026
HIPAA Compliant Server-Side Conversion Tracking
Healthcare organizations can track conversions and stay HIPAA-compliant, but server-side tracking alone doesn't guarantee it. What makes the difference is how the tracking is set up. This article can help support HIPAA-compliant server-side conversion tracking setup and maintenance.
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Article
Jun 4, 2026
Kentucky Consumer Data Protection Act (KCDPA): An Overview
The Kentucky Consumer Data Protection Act (KCDPA) went into effect on January 1, 2026. Businesses that operate in the state and process the personal data of Kentucky residents need to be aware of its requirements and ongoing updates to maintain compliance.
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Article
May 25, 2026
Maryland Online Data Privacy Act (MODPA): An Overview
The Maryland Online Data Privacy Act (MODPA) took effect on October 1, 2025, applying to personal data processing as of April 1, 2026. It includes some stricter privacy compliance requirements than other U.S. states and impacts businesses that operate in Maryland.
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Article
May 25, 2026
Dark Patterns: Definitions, Examples, and Regulatory Risks
Dark patterns manipulate user behavior and are bad customer experience. In addition to carrying significant regulatory risk, they can negate valid consent. We look at examples of dark patterns, enforcement against them, and how you can prevent them to maintain trust.
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Article
May 21, 2026
Texas Data Privacy and Security Act (TDPSA): An Overview
The Texas Data Privacy and Security Act (TDPSA) gives Texas residents rights over their personal data, including the right to access, correct, delete, and opt out of its sale or use in targeted advertising. Businesses operating in Texas should understand what the law requires and how to meet those obligations.
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Article
Apr 29, 2026
Children’s Online Privacy Protection Act (COPPA): An Overview
The Children's Online Privacy Protection Act (COPPA) is a U.S. federal law protecting the personal information of children under 13 online. This overview covers how COPPA defines personal information, who must comply, parental consent requirements, enforcement, and the FTC's 2025 Rule amendments, the first major update to COPPA's regulations in over a decade.
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Article
Apr 27, 2026
PII Compliance Checklist: 8 Steps to Protect User Data in 2026
Collecting personally identifiable Information (PII) from users is the backbone of data analytics in most organizations. Depending on the business purpose, PII ranging from email addresses to health records can help deliver services, build relationships, and enable more personalized experiences. This guide provides a PII compliance checklist to help you protect user data and avoid regulatory fines from global data privacy regulations.
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Article
Apr 20, 2026
Data Governance Principles and Why They Matter Beyond the Legal Team
Every organization collects data. Far fewer have clear answers to the questions that follow: who's responsible for it, what it can be used for, how long it should be kept, and what happens when something goes wrong. Data governance principles provide those answers, written down and enforced.
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Article
Apr 20, 2026
How to Use Legitimate Interest as a GDPR Legal Basis (and When Not To)
The General Data Protection Regulation has changed how organizations approach data processing, but one lawful basis continues to create challenges: legitimate interest. As the most flexible basis, and often also the most heavily scrutinized under Article 6(1)(f), it gives organizations room to process data while also requiring careful justification.
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Article
Apr 20, 2026
AI and GDPR Compliance: A Practical Guide
Using personal data in AI systems triggers GDPR protections and obligations. This guide breaks down what counts as processing, where risks exist, and how to build practical privacy and consent compliance into data collection, training, deployment, and governance.
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Article
Apr 2, 2026
Age Verification Compliance: Regulations, Risks, and What Businesses Must Do Now
Age verification requirements are expanding rapidly across the U.S. and in a growing number of countries globally. This article covers the key regulations, the cost of non-compliance — including fines, criminal liability, and reputational damage — and how businesses can build an auditable, defensible age verification process.
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Article
Mar 27, 2026
Why California Privacy Protection Agency (CPPA) Enforcement Is Escalating and How Businesses Can Stay Ahead
California Privacy Protection Agency (CPPA) enforcement has shifted from reactive to structural enforcement — with an operational Audits Division, automated detection, DROP, a nine-state coalition, and a deterrence-first penalty philosophy. Ten converging forces are expanding CalPrivacy's capacity and reach simultaneously. Businesses treating compliance as periodic risk management are already behind.
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Guide
Mar 13, 2026
How to create a Wix privacy policy for your website
Learn how to create a Wix privacy policy for your website, how to quickly generate one, where to display it, and activate it today.
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Article
Feb 20, 2026
Data protection audit: How to prepare, plan, and conduct it
A data protection audit is a key measure to support data privacy compliance, prevent organizational risks, and build customer trust in a competitive market. This article discusses best practices for preparing, planning, and conducting privacy audit activities, plus helpful tools.
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Guide
Feb 12, 2026
Best privacy policy examples 2026
Discover real-world privacy policy examples and practical tips to write a clear, compliant privacy policy statement that fits your business and data practices.
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Article
Feb 11, 2026
What to know about the European Commission’s Digital Omnibus Package
The EU’s Digital Omnibus Package streamlines the GDPR, ePrivacy, NIS2, DORA, and the AI Act by reducing overlap, unifying incident reporting, and simplifying consent rules. It introduces single-click consent, browser-level preference signals, clearer AI training rules, and a single reporting portal, with enforcement expected from 2026.
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Article
Jan 26, 2026
Privacy notices: A simpler way to stay privacy-compliant in notice-only markets
Operating in a notice-only privacy market? A privacy notice helps U.S. businesses meet transparency requirements without unnecessary consent flows. See how easy it is to set up a privacy notice from within your existing Usercentrics CMP. This approach lowers compliance effort for opt-out regulatory requirements, protects user experience, and enables you to adapt as regulations and business operations change.
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Article
Dec 16, 2025
GDPR vs HIPAA: What are the differences, and how do you achieve overlapping compliance?
Explore the key differences between the GDPR and HIPAA, from consent models to enforcement. Discover how businesses handling personal or health data can align privacy practices and strengthen user and patient consent processes to achieve compliance across both frameworks.
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Article
Nov 24, 2025
Understanding GDPR exemptions: Do they apply to your business?
Learn whether GDPR exemptions apply to your business, and how to assess the specific ways the regulation’s requirements can affect your product or service delivery, as well as your broader operations. Even where exemptions do apply, you must still meet certain obligations to support lawful and transparent data protection practices.
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Article
Nov 24, 2025
GDPR compliance made simple for charities: explanation and checklist
Learn how the GDPR affects charities and nonprofits, with practical steps to stay privacy-compliant. This guide breaks down risks, responsibilities, and simple ways to manage consent to help your organization protect employee, volunteer, and beneficiary data.
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Article
Nov 17, 2025
UK GDPR vs EU GDPR: How to comply with both regulations
Brexit created divergence between the EU GDPR and UK GDPR, though the regulations remained closely aligned. However, evolving UK regulations are widening the gap. Explore how these frameworks compare, the latest updates, and what’s required to stay compliant across both regions.
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Article
Nov 12, 2025
Data brokers and data privacy: Monetization, regulation, and how they affect consumers
Data brokers obtain personal data from a wide variety of sources, aggregate and analyze it, and sell it to many companies, agencies, and industries. The business is highly lucrative. We look at what data gets collected, from where, how it’s used and monetized, and what laws regulate this industry.
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Article
Sep 15, 2025
GDPR compliance checklist for U.S. companies with expert guidance
The GDPR applies to your US company if you have customers in Europe. Understand all the qualifying criteria, relevant requirements, and strategies for meeting obligations — while benefiting your marketing performance. Download our GDPR compliance checklist.
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Article
Jul 28, 2025
Fair Credit Reporting Act (FCRA): An overview
The Fair Credit Reporting Act (FCRA) promotes transparency, empower consumers, and reduces risks of privacy violations and discrimination based on financial history in the US. We look at who the FCRA applies to, key provisions, and steps that businesses can take to protect individuals’ credit data.
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Article
Apr 22, 2025
Six class action lawsuits filed in California over alleged tracking after users opted-out via CMPs
Enforcement of data privacy regulations is ramping up in the United States as more such laws come into force. We look at six class action lawsuits filed in California and dig into the alleged violations, how consent management was involved, and how companies can achieve better data and privacy compliance.
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Article
Apr 17, 2025
The Trump administration, DOGE, and data privacy
The second Trump administration has stated goals of streamlining and rooting out fraud. Central to those efforts is the Department of Government Efficiency. However, their actions have sparked concerns and legal challenges around security and data privacy in the US and abroad.
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Article
Feb 11, 2025
Understanding the New York SHIELD Act
The New York SHIELD Act affects any business handling New York state residents' private information. With specific security requirements, breach notification deadlines, and new protected data categories from March 2025, businesses worldwide must understand their obligations.
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Article
Jan 31, 2025
American Data Privacy and Protection Act (ADPPA) – an overview
The American Data Privacy and Protection Act (ADPPA), if enacted, would have established the first comprehensive federal data privacy law in the US. Learn about privacy requirements, enforcement mechanisms, and special obligations for large data holders.
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Article
Sep 20, 2024
Rhode Island Data Transparency and Privacy Protection Act explained
The Rhode Island Data Transparency and Privacy Protection Act (RIDTPPA) takes effect January 1, 2026, introducing important safeguards for data privacy and customer rights in the state. Businesses must familiarize themselves with the law and its implications for data handling practices.
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Article
Aug 19, 2024
Minnesota Consumer Data Privacy Act (MCDPA) – an overview
The Minnesota Consumer Data Privacy Act (MCDPA) takes effect on July 31, 2025, establishing new standards for data privacy and consumer protection in the state. Businesses preparing for compliance must understand the key provisions and implications for consumer rights to ensure a smooth transition.
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Article
Feb 28, 2024
California Privacy Rights Act (CPRA) enforcement is starting: what you need to know
The California Privacy Rights Act (CPRA) has been in effect since January 1, 2023. CPRA enforcement was delayed due to a legal challenge but the law is now enforceable as of early February 2024, managed by the California Privacy Protection Agency (CPPA).
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Article
Jul 28, 2023
Understanding the Florida Digital Bill of Rights (FDBR): A complete overview
The Florida Digital Bill of Rights is the tenth state-level data privacy law passed in the United States, with a critical focus on online social media platforms and the protection of children.
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Article
Jun 29, 2023
Indiana Consumer Data Protection Act (INCDPA): An Overview
The Indiana Consumer Data Protection Act is the seventh state-level data privacy law passed in the United States, signed into law May 1, 2023.
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Article
Jun 21, 2023
Tennessee Information Protection Act (TIPA): An Overview
The Tennessee Information Protection Act is the eighth state-level data privacy law passed in the United States, signed into law the same day as Montana’s.
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Article
May 31, 2023
California's Privacy Scrutiny: What Should App Publishers Prepare For?
California regulators have set their sights on mobile app compliance with CCPA in 2023, and app makers with users in the Golden State need to be prepared. In this article, we cover what legislators are looking at and how you can turn this threat into an opportunity with optimized consent management.
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Article
May 25, 2023
Iowa Consumer Data Protection Act (ICDPA): An Overview
The Iowa Consumer Data Protection Act is the sixth state-level data privacy law passed in the United States and like Utah’s is considered quite “business-friendly”.
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Article
Mar 8, 2023
Nevada Privacy of Information Collected on the Internet from Consumers Act (NPICICA) and Amendment SB-260: An Overview
The NPICICA precedes California’s data privacy laws and is more specific to data privacy on websites and other online properties.
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