Summary
Fraport AG Frankfurt Airport Services Worldwide, founded in 1924, is a leading player in global airport management services. They own and manage Frankfurt International Airport, Germany’s largest and Europe’s main hub, in addition to operations on four continents.
Fraport AG has been a Usercentrics customer since 2020, and has successfully migrated from the Usercentrics CMP v1 to v2. The company has a large and varied web presence, so it’s key to the business to have comprehensive consent management to ensure privacy compliance and a trustworthy user experience.
Challenge
Martin Herold, Product/Solution Architect at Fraport AG, outlined the company’s challenges: “We have a lot of different websites. There are websites for flight information online stores, application portals, the company homepage, etc. We want to use the marketing and analytics tools responsibly and comply with all laws.” He also commented that the company has a “very heterogeneous website infrastructure” and a resulting desire to spare additional development efforts wherever possible.
Goals
Easy implementation and maintenance
Get the CMP installed and up and running as quickly and easily as possible to enable optimization, and be able to maintain it without a lot of resource requirements.
User-friendly configuration
Ensure that multiple staff can implement and customize the CMP via the Admin Interface and optimize using the Interaction Analytics.
Great collaboration and support
Solid collaboration between Account Management and Support, high responsiveness and solutions that solve customer issues quickly.
Transparent and secure
Ensure clear and user-friendly consent communication with users, secure management of their data, and enable GDPR compliance.
Making It Work Together
Well supported
Herold was positive about the relationship with the Usercentrics team and the help they provide. “There’s good cooperation. The Usercentrics team always helps us very quickly and competently, with many technical and content-related questions on the subject of consent. There’s also a good range of webinars and documentation available.”
He said of the implementation process, “After the purchase was completed, we carried out the integration on our most important websites in a few days. We are constantly implementing the platform on new websites, which has always worked quickly and without any problems.”
When asked about Fraport AG’s migration from Version 1 to Version 2, his response was positive. “The changeover to CMP version 2 went smoothly in a few weeks. It is very good that V1 and V2 can be used simultaneously.”
Advantages with the CMP v2 have included: greatly reduced file sizes and faster loading times; a performance-optimized UI; new features like TCF 2.2; A/B Testing; Preview and Publish; improved Analytics; additional customization and a self-programmable UI (Browser SDK).
Performance and optimization
Herold referenced a number of advantages with the Usercentrics CMP, in implementation, maintenance, and for their customers. “Managing consent banners on several websites with one tool saves a lot of development effort, and less coding for consent management solution integration often means we only need to add a few lines of code in the header of the page.”
He also commented that the Usercentrics CMP enabled, “transparency about consent on our various websites for customers and also for us as operators, for example via the analytics.”
When asked about their favorite features, Herold listed the quick customizability via the Admin interface, the Preview and Publish feature, the extensive number of service templates, and Smart Data Protector.
Save time and work
Herold noted that the company went with a simple, discreet design and corporate colors and branding, which have been easy to set up with each site as they continue to add the CMP to new properties.
When asked why Fraport AG chose Usercentrics and what makes the ongoing collaboration successful, he noted, “It’s easy to use and well suited for large companies. Rapid integration was possible, and there are suitable features for our use cases.”
He also commented that with the user-friendly Admin Interface and customization options in the CMP, they have had to do limited customization to meet their use cases, though they also appreciate the flexibility already built in if and when further use cases arise.
Protecting the business
Herold succinctly summed up the key business value that Usercentrics brings to Fraport AG as “trust”.
When asked about the main benefits that the company has enjoyed with the implementation of the Usercentrics CMP, Herold commented, “The standardization of the consent banner on all websites and central management of all consent banners. We also enjoy improved awareness of cookie consent throughout the company, and the Admin Interface makes discussions with the website teams clear and easy for everyone to understand.”
When asked about what they looked forward to in the future from Usercentrics, Herold noted, “Continued stable operation of the solution, new functionality as laws change, and good communication and information availability on the CMP and industry developers via the newsletter or other channels.”
