Case study with Fraport AG

Protecting data and optimizing consent on a large and varied web portfolio while limiting resource requirements.
by Usercentrics
Nov 11, 2022
Case study with Fraport AG
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Fraport AG Frankfurt Airport Services Worldwide operates airport management services on four continents. They are always aware of the global need for data privacy and adherence to multiple regulations. The company has a wide and growing range of web properties, so they need a consent management solution that can integrate with and be customized for all of them.

Being able to maintain the implementation and their regulatory compliance without a lot of resource requirements is also important. Additionally, the team wanted to ensure that multiple staff, regardless of tech expertise, could implement and customize the CMP, as well as interpret the analytics to enable regular optimization. The user-friendly Admin Interface made all of this possible.

Fraport AG has also migrated from v1 to v2 of the Consent Management Platform, which they reported went very smoothly. They love the improved performance, more in-depth Analytics, and features like A/B Testing and the Browser SDK.

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