Usercentrics blog
Learn with us and thrive in the Privacy-Led Marketing era
Dive into our blog articles for insights on data privacy, product news, and regulatory updates. Discover trends in privacy-led marketing, and explore tools and strategies to optimize user consent and increase revenue.
Featured
Aug 4, 2024
What is a Data Protection Impact Assessment (DPIA) and why is it essential for GDPR compliance?
The GDPR and other laws require a Data Protection Impact Assessment (DPIA) where data processing activities can result in a high risk to the rights and freedoms of individuals. We look at who is responsible for a DPIA, what it should contain, and how to carry it out for your organization.
Aug 6, 2024
What is a privacy notice and why do you need one?
Most data privacy laws require that users be notified about the use of their data, their rights, and more. A privacy notice is a common way to provide this. Read on for everything you need to know about the what, when, why, and how of privacy notices.
Aug 6, 2024
Understanding the cookie popup
Privacy-Led Marketing and compliance with global privacy laws require companies to implement a cookie popup that informs users and asks them for their consent. Here’s what you need to know for great user experience, high-quality data, and privacy compliance.
Jul 30, 2024
Essential guide to data minimization for GDPR compliance
By adopting data minimization practices, companies can reduce the risks associated with data breaches and misuse, comply with regulatory requirements, and build trust with customers by demonstrating respect for their data and privacy. Here’s what you need to know.
All articles
Select filters
Topics
Mar 24, 2025
Data privacy compliance: Benefits and best practices
Data privacy compliance means following the requirements of regulations like the GDPR and the CCPA/CPRA to protect user data and respect privacy rights. A strong privacy compliance program helps organizations manage data responsibly, reduce legal risks, and build customer trust.
Mar 24, 2025
Small business, big trust: Leveraging privacy to gain a competitive edge
In terms of digital privacy, small businesses have an unexpected edge. While large enterprises struggle with complex data systems, our European survey reveals that 35% of businesses fear loss of customer trust more than regulatory fines. This presents a remarkable opportunity to transform privacy practices into a competitive advantage.
Mar 20, 2025
Top data privacy issues for apps, games and web publishers
Data protection authorities are increasing enforcement, particularly in markets, like apps, where data privacy compliance has been lax. Learn about the biggest privacy issues for apps, games, and web publishers and how to mitigate risks and combat data breaches.
Mar 20, 2025
After attention: Trust in the age of digital abundance
From the first AI algorithm to today’s social feeds, our digital world has transformed attention into an abundant yet devalued resource. As content floods every platform, trust has become the internet’s most valuable asset. This article explores how Privacy-Led Marketing is powering the shift from attention-driven metrics to the new trust economy.
Mar 19, 2025
Top 15 compliance automation software: Comparing pricing, features, and reviews
We’ve reviewed the top 15 compliance automation software options and compared their features and price points.
Mar 19, 2025
6 top data mapping software tools
Learn about the top data mapping tools to help your business track, organize, and manage data for compliance with privacy laws like the GDPR and CCPA. Plus, learn how to choose the right software, compare key features, and find the best fit for your data governance and security needs.
Mar 19, 2025
Privacy Sandbox in 2025: New Frontiers in Digital Privacy
Online privacy is evolving, and Google’s Privacy Sandbox is at the forefront. As third-party cookies become obsolete, advertisers, social platforms, and users must adapt to a privacy-first web. This article explores Privacy Sandbox’s impact, challenges, and what the future holds for digital marketing, media, and data rights.
Mar 18, 2025
Data Privacy Heroes: 8 Individuals Who Changed How We Think About Online Privacy
Online privacy wouldn’t be the same without these visionaries. From encryption to legal frameworks, these eight trailblazers have shaped how we protect our data in the digital age. Discover their lasting impact and the lessons we can learn from their work in safeguarding our online world.
Mar 17, 2025
8 OneTrust competitors and alternatives to try this year
Our top picks for OneTrust consent management platform (CMP) alternatives that are user-friendly, cost effective, and enable compliance with the GDPR, CCPA, and other global data privacy regulations.
Mar 17, 2025
The new era of Privacy-Led Marketing in the US
The US is undergoing a major shift toward privacy-led marketing, driven by data breaches, evolving consumer expectations, and stricter regulations. Businesses must balance personalization with transparency, leveraging privacy-focused technologies and ethical data practices.
Mar 17, 2025
Digital technology and privacy regulation
Privacy in the digital age is shaped by the technology we use daily. From the internet’s beginning to AI-driven platforms, digital architecture often governs privacy more than legislation. This article explores key regulatory milestones and the future of privacy in a tech-driven world.
Mar 14, 2025
ICO reviews cookie compliance on the UK’s top 1000 websites
As part of ongoing initiatives and their 2025 online strategy, the ICO is reviewing the cookie compliance of the top 1000 websites in the UK and giving noncompliant operators 30 days to comply with regulatory requirements. We look at noncompliant tracking, consent requirements, and more.
Apr 18, 2023
Our picks of the 6 top CookieYes alternatives for consent management in 2024
We outline some of the best options for compliantly obtaining and managing user consent. Here are our picks for the best alternatives to CookieYes.
Apr 18, 2023
Online
Our picks of the 6 top CookieYes alternatives for consent management in 2024
We outline some of the best options for compliantly obtaining and managing user consent. Here are our picks for the best alternatives to CookieYes.
Apr 18, 2023
Our picks of the 6 top CookieYes alternatives for consent management in 2024
We outline some of the best options for compliantly obtaining and managing user consent. Here are our picks for the best alternatives to CookieYes.
Apr 18, 2023
Our picks of the 6 top CookieYes alternatives for consent management in 2024
We outline some of the best options for compliantly obtaining and managing user consent. Here are our picks for the best alternatives to CookieYes.