Usercentrics blog
Learn with us and thrive in the Privacy-Led Marketing era
Dive into our blog articles for insights on data privacy, product news, and regulatory updates. Discover trends in privacy-led marketing, and explore tools and strategies to optimize user consent and increase revenue.
Featured
Article
Aug 4, 2024
What is a Data Protection Impact Assessment (DPIA) under the GDPR?
The GDPR and other laws require a Data Protection Impact Assessment (DPIA) where data processing activities can result in a high risk to the rights and freedoms of individuals. We look at who is responsible for a DPIA, what it should contain, and how to carry it out for your organization.
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Article
Aug 6, 2024
What is a privacy notice and why do you need one?
Most data privacy laws require that users be notified about the use of their data, their rights, and more. A privacy notice is a common way to provide this. Read on for everything you need to know about the what, when, why, and how of privacy notices.
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Article
Aug 6, 2024
Understanding the cookie popup
Privacy-Led Marketing and compliance with global privacy laws require companies to implement a cookie popup that informs users and asks them for their consent. Here’s what you need to know for great user experience, high-quality data, and privacy compliance.
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Article
Jul 30, 2024
What you need to know about data minimization
By adopting data minimization practices, companies can reduce the risks associated with data breaches and misuse, comply with regulatory requirements, and build trust with customers by demonstrating respect for their data and privacy. Here’s what you need to know.
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Article
Dec 20, 2024
What is Audience Unlocker: obtain consent and more data for targeted advertising
Audience Unlocker enables you to centralize consent management for Google services, helping you to maintain privacy compliance while maximizing your retargeting strategies with consented first-party data.
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Article
Dec 20, 2024
The Video Privacy Protection Act (VPPA) explained
The Video Privacy Protection Act (VPPA) was passed in 1988 to protect video rental history and viewing data. Today, its application extends to online video platforms like streaming services. Learn how US courts are interpreting the law and what steps to take for your business to comply.
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Article
Dec 17, 2024
A complete overview of student privacy laws around the world
Student data privacy laws protect confidential information about students’ enrollment, academic performance, financial arrangements, and more. Understand worldwide regulations that educational institutions must abide by.
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Article
Dec 13, 2024
The European Accessibility Act (EEA): an overview
The European Accessibility Act (EAA) sets accessibility standards for products and services across the EU, aiming to improve inclusion for people with disabilities and older adults. Learn what it covers, who must comply, and how to prepare for the June 2025 enforcement deadline.
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Article
Dec 12, 2024
What you need to know about the 7 principles of GDPR
If you operate in the EU or serve EU customers, it’s important to understand the 7 GDPR principles and how to apply them to your data practices. Below are clear examples and actionable steps you can take to help your business stay compliant and build trust.
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Article
Dec 12, 2024
EU Cyber Resilience Act: An overview
The EU’s Cyber Resilience Act is a new law that aims to bring added security to networks and the product lifecycles of hardware and software that have digital components. Products that benefit from the new requirements will be on EU shelves by 2027.
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Article
Dec 9, 2024
Protecting sensitive information: A complete guide to types, risks, and best practices
Sensitive personal information, also known as SPI, is data that can compromise customers or companies if exposed and result in significant harm. Learn how to protect your company and user data, and how to respond in the event of a breach.
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Article
Dec 5, 2024
CalOPPA: Understanding the California Online Privacy Protection Act
If your website collects personally identifiable information from California residents, you may be subject to the California Online Privacy Protection Act (CalOPPA). We break down who must comply, what the law requires, and how to create a privacy policy that aligns with CalOPPA’s standards.
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Article
Dec 3, 2024
CCPA vs GDPR: key differences and similarities
The CCPA/CPRA and the GDPR are landmark data privacy regulations that impact organizations worldwide. We look at the differences and similarities between the two laws, and how organizations can achieve compliance with both.
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Article
Dec 3, 2024
CCPA vs CPRA: Key differences for businesses to know
The CCPA and CPRA give consumers control over their personal information and impose obligations on businesses. This guide explains differences between the two laws, ways the CPRA amends or replaces the CCPA, new consumer rights under the CPRA, and businesses’ compliance requirements.
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Article
Nov 25, 2024
What you need to know about data processing agreements (DPAs)
A Data Processing Agreement (DPA) is a legal contract that outlines how personal data should be shared, processed, and secured between businesses and their third-party providers. It ensures that businesses remain compliant with data protection laws.
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Article
Nov 25, 2024
A guide to CIPP certification: What it is and how to get it
Data privacy is only growing in importance, and CIPP certification could be a valuable credential to those working in or transitioning into the field. Learn about what this certification is, how it can benefit your career, and how to earn it.
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Article
Apr 18, 2023
Our picks of the 6 top CookieYes alternatives for consent management in 2024
We outline some of the best options for compliantly obtaining and managing user consent. Here are our picks for the best alternatives to CookieYes.
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Event
Online
Apr 18, 2023
Our picks of the 6 top CookieYes alternatives for consent management in 2024
We outline some of the best options for compliantly obtaining and managing user consent. Here are our picks for the best alternatives to CookieYes.
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Article
Apr 18, 2023
Our picks of the 6 top CookieYes alternatives for consent management in 2024
We outline some of the best options for compliantly obtaining and managing user consent. Here are our picks for the best alternatives to CookieYes.
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Press
Apr 18, 2023
Our picks of the 6 top CookieYes alternatives for consent management in 2024
We outline some of the best options for compliantly obtaining and managing user consent. Here are our picks for the best alternatives to CookieYes.
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