Monthly Product Update – Your privacy defense just got stronger. Find out how.

Read on to learn about our new option for A/B testing, our Preview & Publish feature, updates to the Partner API and news about our Solution partners...
by Usercentrics
Mar 30, 2022
Monthly Product Update – Your privacy defense just got stronger. Find out how.
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This month’s updates are all about getting you the information you need to make smarter decisions faster. And of course we have news from our fantastic partners. Check it out!

BUILD BETTER

New A/B testing feature

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Four of our partners offer smart, inclusive A/B testing solutions that integrate seamlessly with our CMP. There’s something for everyone. Significantly improve your customers’ experience and increase conversions.

 

Check them out!

 

Dynamic Yield combines AI personalization, testing and optimization, product recommendations and 1:1 messaging in a single platform, enabling machine learning to sustainably improve the customer journey and increase revenue per user.

 

Dynamic Yield Enterprise-grade optimization and A/B testing software (EN)

Dynamic Yield Kombinieren Sie A/B-Tests und Personalisierung mit KI-basierte Optimierung (DE)

 

 

Kameleoon is an AI-driven personalization, full-stack and A/B testing platform that helps digital product owners and marketers quickly and automatically tailor their website and wider digital experience to the needs of each and every one of their visitors. The Plug & Play integration between Usercentrics and Kameleoon allows customers to conduct A/B testing and deliver personalized experiences to their end clients based on consent status.

 

Kameleoon documentation (EN)

 

 

Optimizely provides A/B testing and multivariate testing tools, website personalization, and feature toggle capabilities, as well as web content management and digital commerce. Optimizely’s leading digital experience platform (DXP) empowers teams with the tools and insights they need to create and optimize in new and novel ways.

 

Optimizely documentation (EN)

 

 

trbo is an AI-based onsite personalization platform that offers all options for onsite personalization, optimization and testing from a single source for a perfect onsite experience driving sales and conversion rates. Connecting trbo’s onsite personalization platform and Usercentrics’ CMP enables optimization of the opt-in rate and subsequently enables GDPR-compliant personalization.

 

trbo A/B Guide (Available in English Only)

COMING SOON

Preview & Publish

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Get ready to start flexing your creativity! Our Preview & Publish feature is arriving in early Q2 for all plans and customers using version 2. Try out various ideas and changes to your CMP v2, and see how they look and work in situ before committing and publishing them live.

 

The Usercentrics CMP is the most flexible and customizable one on the market, enabling you to tweak practically everything to suit your branding, messaging, and user flow. Soon you can test out all of that before going live. Know what works so you can iterate faster and smarter.

 

Get up to speed with the documentation now. Be ready for the release!

PLATFORM API

Partner API Updates

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We have updated the Playground Interface for our Partner API. In the Playground you can always find the latest documentation about the available nodes and data types.

 

Sandbox: Playground UI & Documentation

Production: Playground UI & Documentation

 

See our general Usercentrics Documentation for additional information.

SOLUTION PARTNERS

Tealium and econda

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Do you know our Solution Partner Tealium? We bet you’ll want to. They’re the leader in real-time customer data orchestration solutions and enterprise tag management. Check out this recent and super informative article from them:

 

How Server-side tracking and consent management creates harmony between privacy and data

 

For our DACH customers, get to know our partner econda!
With econda and Usercentrics, you can harmonize tracking, analytics, personalization and data protection — all from a single source. The user consent collected with the Usercentrics CMP is stored in the econda Audience Relationship Platform (ARP) and can thus be accessed across channels and devices. Data-driven performance enhancement without tracking losses, all in compliance with data protection laws — Made in Germany.

YOUR VOICE MATTERS

Join our beta testing community

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Usercentrics is looking for curious, passionate customers and partners for the UC Innovation Community. This is our beta testing community of people who like to be on the cutting edge. Who like to build, break, and make things better. These early adopters will actively help in our development process and be the first to try out new features. The UC Innovation Community will receive:

  • exclusive updates on what we’re building, and new products and features we’re considering
  • direct interactions with our Product team
  • early access to new and complementary products beyond consent management that are not yet widely available
  • continuous feedback mechanisms to shape product development, including interviews to explore new product concepts — invest building the next generation of tools

REMINDER

Migration to CMP v2

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If you still have CMP v1, you can now migrate to CMP v2. Access our migration documentation here.

RELEASE NOTES

Don’t miss any product updates!

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