Learn with us and thrive in the Privacy-Led Marketing era

Dive into our blog articles for insights on data privacy, product news, and regulatory updates. Discover trends in privacy-led marketing, and explore tools and strategies to optimize user consent and increase revenue.

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Top data privacy issues for apps, games and web publishers
Data protection authorities are increasing enforcement, particularly in markets, like apps, where data privacy compliance has been lax. Learn about the biggest privacy issues for apps, games, and web publishers and how to mitigate risks and combat data breaches.
The Florida Digital Bill of Rights is the tenth state-level data privacy law passed in the United States, with a critical focus on online social media platforms and the protection of children.
The Texas Data Privacy and Security Act is the eleventh comprehensive state-level data privacy law passed in the United States, signed into law within days of Florida’s regulation.
b2b and gdpr
GDPR compliance applies to personal data used for B2B sales and marketing operations just as it does to B2C operations. It’s as important to build trust with partners as with customers. We look at how the GDPR affects the B2B outbound sales process and how organizations can achieve compliance.
Switzerland's Federal Act on Data Protection (FADP)
Switzerland’s new FADP replaces the previous 30-year-old data privacy act, bringing it up to date with new technologies and giving Swiss citizens new rights.
Guide to the EU AI Act
The EU AI Act was adopted in March 2024, making it the world’s first comprehensive AI regulation, which will surely become influential on future AI legislation around the world. Usercentrics delves into what the EU AI regulation includes, who it affects, and what it means for data privacy.
Make sure you comply with the GDPR and the ePrivacy Directive by following these simple steps in our Checklist.
Data controllers and processors are mainly responsible for ensuring data processing they do is GDPR-compliant. Data protection authorities in EU countries manage GDPR enforcement.
The Indiana Consumer Data Protection Act is the seventh state-level data privacy law passed in the United States, signed into law May 1, 2023.
Privacy on mobile app
Emphasizing the value of player consent in mobile game advertising. New findings indicate that addressing consent boosts both ad compliance and player engagement. The downfall of disregarding consent, the impact on ARPU, and the way forward for developers—it’s all about transparency.
Phone screen displaying checkmark inside a shield icon surrounded by icons related to games
From data protection and privacy laws to accessibility and inclusion regulations—there’s lots to keep in mind when developing and distributing mobile games and apps. Failure to comply with the industry laws, regulations, and standards can result in hefty fines and reduced user trust.
Montana Consumer Data Privacy Act
The Montana Consumer Data Privacy Act is the ninth state-level data privacy law passed in the United States, signed into law the same day as Tennessee’s.
Tennessee privacy
The Tennessee Information Protection Act is the eighth state-level data privacy law passed in the United States, signed into law the same day as Montana’s.
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