Blog
Our picks of the 6 top CookieYes alternatives for consent management in 2024
We outline some of the best options for compliantly obtaining and managing user consent. Here are our picks for the best alternatives to CookieYes.
Our picks of the top 8 cookie tracking software of 2024
Our top picks of the best cookie tracking software will help you keep track of your cookie use and achieve compliance with global data privacy laws, from the...
Google’s reCAPTCHA v3: What you need to know to be GDPR-compliant
Let’s talk about the pros and cons of Google's third version of reCAPTCHA, how it works, and what you need to know to be GDPR-compliant.
Industry News
Understanding Google’s new consent requirements for Switzerland
Effective from July 31, 2024, Google has extended its EU User Consent Policy to encompass users in Switzerland. What does this policy expansion mean for...
TCF 2.2 publishers’ guide: updates, insights, and best practices
The Interactive Advertising Bureau (IAB) has recently announced the latest version of its Transparency and Consent Framework (TCF) — TCF v2.2. In this blog post,...
Google Ads, GA4 and consent management
Google continues to introduce product updates that advance data privacy requirements. New regulations like the Digital Markets Act (DMA) also require enhanced...
Regulations
Digital Markets Act (DMA) for startups: benefits and challenges
With the Digital Markets Act (DMA) in effect, what challenges and benefits can start-ups and SMEs that rely on gatekeepers’ digital platforms expect on the road...
Understanding the Washington My Health My Data Act: a comprehensive guide
The Washington My Health My Data Act is a state-level data privacy law that focuses solely on consumer health data, but it has wide-reaching implications for...
Data selling 101: protecting your business and your customers’ privacy
We look at how and why online users’ personal data is collected, why it's sold, the legalities behind data selling, and how to protect your customers’ privacy...
Apps
App privacy guide: App privacy regulations and privacy policy
Find out how user consent and privacy compliance influence apps, and how the Usercentrics consent management SDK can help you automate the entire process.
What Is Mobile App Consent? 5 Tips for Obtaining App Consent
User consent is a necessity and gives mobile app developers a clear competitive advantage. Learn how to best obtain, manage and optimize consumer consent.
AdMob for Games: The ultimate guide to increasing mobile game monetization with user consent
Are you a mobile game developer looking to maximize your game's revenue? The answer lies in AdMob for Games. Explore our guide to learn how to leverage AdMob to...
Server-side tagging
Server-side tagging: what it is and how it will impact the future of consent and data
Privacy regulations and web technologies are changing quickly, presenting challenges for companies that need data for marketing operations. More sophisticated...
How to respect consent in your Tealium EventStream with the Usercentrics CMP
Server-side tagging enables better data quality and control. Learn more about implementing it with Tealium’s EventStream and Usercentrics.
How to implement server-side conversion tracking with Google Ads and Usercentrics CMP
Server-side tagging enables better data quality and control and reduced costs. Learn more about implementing it with Google Ads and Usercentrics.
Data Privacy
Our picks for the 8 best data privacy management software compared (2024)
Learn about the 8 best privacy management software solutions on the market now. Compare key features to find the best data management tool for your business.
Brazil’s General Data Protection Law / Lei Geral de Proteção de Dados (LGPD) – an overview
Brazil’s LGPD builds on existing Brazilian law and the legislation was influenced by the GDPR. We look at how it addresses consumer rights, companies’...
GDPR implementation: 12 steps to streamline privacy compliance
Navigate GDPR compliance implementation with 12 streamlined steps. Achieve and maintain privacy compliance with stringent data protection regulations and protect...
Cookies
Cookie consent: opt-in rate tips and how-to guide
Acceptance rates for cookie use and access to personal data are the key to boosting ad revenue. Find out how to re-engage users who have opted out.
Key Google tools providing cookieless solutions
Google has sophisticated tools that enable companies to obtain high quality data and evolve marketing strategies. Become privacy-compliant, meet Google’s...
Is privacy-led marketing the solution to the cookieless future?
Third-party cookies have been a major source of user data that companies need for marketing operations. That’s changing, driven in part by changes from companies...
Privacy Policy
How to write a privacy policy: achieve and maintain compliance in 12 steps
Under data privacy laws, you need to clearly communicate with data subjects about the data you’re processing and why, who the data is shared with, and what the...
What is privacy by design and how does it protect data and user privacy?
Privacy by design centers proactive data and user protection at all stages of planning, design, development and operations.
Understanding Andorran cookie guidelines: a comprehensive overview
The Andorran data protection authority (APDA) issued guidelines on the use of cookies in Andorra, requiring compliance from January 2024. We take a look at the...
Product Updates
Usercentrics CMP supports Google Consent Mode V2
As Google Consent Mode-certified Consent Management Platforms (CMP) partner, we’re proud to share that Usercentrics CMP supports Google Consent Mode V2 signaling...
Usercentrics is certified for Google’s new CMP requirement for publishers
Usercentrics certified by Google for a new requirement for publishers utilizing Google services. They will now have to use a certified CMP when serving ads in...
Consent Management for Customer Data Solutions
Using Data Warehouses and CDPs to store and manage customer data on companies’ own servers means opportunities and constraints for consent management.
Latest articles
Data Privacy Jul 15, 2021
Optimizing your BigQuery tables using clustering
Besides the table partitioning to improve performance and costs in BigQuery, there is also another technique available called clustering.
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GDPR cookie consent – now and in the future
Tracking Cookies and the GDPR: Why not all cookies are the chocolate chip kind? What are tracking cookies and...
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Apple’s App Tracking Transparency: 7 upcoming scenarios
With the launch of iOS 14.5, Apple has finally rolled out its App Tracking Transparency (ATT) framework just under...
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Jun 25, 2021
Usercentrics Hubspot Implementation Guide
With a few easy steps, you can add the Usercentrics script to your Hubspot website and start collecting user...
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It’s all about consumer trust: How transparent data management can build up your brand’s image
Building any amount of trust takes time, and for digital companies this is no different. When it comes to...
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Regulations May 31, 2021
Google’s Federated Learning of Cohorts: why you need to give a FLoC
Third-party browser cookies are facing extinction. Google will be phasing them out over the coming months, which has significant...
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May 20, 2021
Usercentrics Adobe Launch Implementation Guide (CMP v1)
This is an implementation guide for those who have the Usercentrics CMP script tag and an Adobe Launch Cloud...
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May 10, 2021
Usercentrics Matomo Tag Manager Implementation Guide
Usercentrics makes it simple for you to collect consent on your website with a few easy steps. Usercentrics allows...
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Product Updates May 3, 2021
April 2021 Monthly Product Updates
New month, new product updates! Supercharge your CMP now with this month’s new features and CMP support.
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