How the European Digital Markets Act (DMA) impacts user privacy and consent management
The European Digital Markets Act (DMA) came into force in November 2022 and gatekeepers have been nominated by the European Commission. But how does the DMA...
Artificial intelligence (AI), personal data and consent
Training AI systems is just the latest use for users’ personal data that companies collect online. But information on how data is used, what consent is needed,...
The EU-U.S. Data Privacy Framework
The European Union and United States again have an adequacy agreement governing privacy and security for international data transfers. The Data Privacy Framework...
Industry News
TCF v2.2 and Monetization Partnerships: Fostering Collaboration with Consent Management Platforms (CMPs) for App Publishers
Navigating TCF v2.2 in mobile advertising is a fine balance. It's about respecting user consent while maximizing ad revenues. In this evolving digital landscape,...
TCF v2.2 and Mobile Advertising: Adapting to the New Landscape for App Publishers
Understanding the TCF v2.2 guidelines is a critical aspect for mobile advertisers in today's digital landscape. As consent becomes paramount, it presents both...
Stay ahead of the curve with TCF v2.2: key upgrades and changes
The Interactive Advertising Bureau (IAB) has recently announced the latest version of its Transparency and Consent Framework (TCF) — TCF v2.2. In this blog post,...
Regulations
What is the maximum fine related to GDPR violations?
GDPR fines make headlines because of high dollar values involved. We look at why companies may get fined, who enforces the GDPR, who is responsible for...
Florida Digital Bill of Rights (FDBR): An Overview
The Florida Digital Bill of Rights is the tenth state-level data privacy law passed in the United States, with a critical focus on online social media platforms...
Texas Data Privacy and Security Act (TDPSA): An Overview
The Texas Data Privacy and Security Act is the eleventh comprehensive state-level data privacy law passed in the United States, signed into law within days of...
Apps
Playing with privacy: why in-game consent is key to ad compliance
Emphasizing the value of player consent in mobile game advertising. New findings indicate that addressing consent boosts both ad compliance and player...
Ensuring games compliance: 6 things that every developer needs to do
From data protection and privacy laws to accessibility and inclusion regulations—there’s lots to keep in mind when developing and distributing mobile games and...
Understanding TCF v2.2: Implications and Opportunities for App Publishers
TCF v2.2 is the second iteration of the Transparency and Consent Framework apps are required to abide by. We’re diving into what TCF v2.2 means for app...
Server-side tagging
How to respect consent in your Tealium EventStream with the Usercentrics CMP
Server-side tagging enables better data quality and control. Learn more about implementing it with Tealium’s EventStream and Usercentrics.
How to implement server-side conversion tracking with Google Ads and Usercentrics CMP
Server-side tagging enables better data quality and control and reduced costs. Learn more about implementing it with Google Ads and Usercentrics.
Server-side tagging: what it is and how it will impact the future of consent and data
Privacy regulations and web technologies are changing quickly, presenting challenges for companies that need data. More sophisticated solutions are coming.
Data Privacy
What is the best protection method for sharing PII?
Companies collect consumers’ data to improve user experiences, target advertising, and more. When organizations obtain and share personally identifiable...
How to write a privacy policy
Data privacy laws require organizations processing personal data to clearly notify data subjects about what data is processed, for what purposes, who it is...
How does the GDPR affect B2B sales?
GDPR compliance applies to personal data used for B2B sales and marketing operations just as it does to B2C operations. It’s as important to build trust with...
Cookies
German Data Protection Officer calls for Google to offer “reject all” cookie consent option
Hamburg Data Protection Officer calls for Google to fix unequal access to consent and enable a “reject all” option for personal data processing.
Google Introduces Topics to replace the controversial Federated Learning of Cohorts
Google has canceled plans to replace third-party cookies with their Federated Learning of Cohorts (FLoC). Instead, its new proposed model is Topics.
Cookie consent: 4 tips to increase opt-in rates and regain users trust
The acceptance rate is the key to improving ad revenue. Find out how to re-engage users who have opted out.
Privacy Policy
What is privacy by design and how does it protect data and user privacy?
Privacy by design centers proactive data and user protection at all stages of planning, design, development and operations.
Google Analytics and GDPR compliance rulings in the European Union
We explain the recent European legal rulings about Google Analytics and GDPR compliance, what Google is doing about it, and how companies can protect data.
The Principles of GDPR
The GDPR has been highly influential on data privacy legislation around the world. The law is based on seven principles. We look at what these principles are and...
Product Updates
Usercentrics is certified for Google’s new CMP requirement for publishers
Usercentrics certified by Google for a new requirement for publishers utilizing Google services. They will now have to use a certified CMP when serving ads in...
Consent Management for Customer Data Solutions
Using Data Warehouses and CDPs to store and manage customer data on companies’ own servers means opportunities and constraints for consent management.
Exciting Product Updates: Simplified app setup with a new powerful SDK scanner
We are delighted to announce the launch of our SDK scanner for Mobile Apps, a feature designed to streamline CMP configuration, saving time for developers, legal...
Latest articles
Embed consents from Usercentrics directly into your website
Our Consent Management Platform enables you to embed Data Processing Services with all their information directly into your website....
Privacy Policy Sep 29, 2018
Consent Under GDPR And ePrivacy
Under GDPR, a consent has to be informed and given freely. That means, that the data subject must have...
Product Updates Sep 29, 2018
Criteria for a CMP
Consent in daily life appears to be simple: it’s a Yes or No question. Consent in legal terms and...
Regulations Sep 26, 2018
The iab Transparency & Consent Framework
The iab consent framework by the iab Tech Lab specifies the way, a consent is saved and forwarded between...
Product Updates Sep 26, 2018
What Is A Consent Management Platform (CMP)?
A CMP aka Consent Management Platform is normally used by advertisers, publishers and agencies and consist of 3 major elements
Regulations Sep 25, 2018
Why Consent
Is Consent mandatory? The question is legit and we’re happy that you ask. As one of the legal bases...