Learn with us and thrive in the Privacy-Led Marketing era

While Google may not yet have completed plans to phase out third-party cookies in Chrome, the end will still happen. Other browsers already made this change several years ago. We look at what third-party cookies are used for in marketing, why there are issues, what will replace them, and more.

A data subject access request (DSAR) is a request from any member of the public to exercise their data privacy rights as granted by regulations, like seeing a copy of their personal data that’s been collected by a company. Here’s everything you need to know.

Data privacy continues to be a top priority for companies, as consumers increasingly want transparency and choice over their data.

We provide answers to the most frequently asked questions about the Digital Markets Act (DMA). Gain insights into the latest regulatory measures and discover how they are shaping the digital landscape and impacting businesses.

The New Hampshire Privacy Act is the 14th state-level data privacy law passed in the United States. It was the first data privacy bill passed in 2024, on January 18, prior to New Jersey’s, but New Hampshire’s governor signed it into law later, on March 6. It comes into effect January 1, 2025.

The Interactive Advertising Bureau (IAB) has recently announced the latest version of its Transparency and Consent Framework (TCF) — TCF v2.2. In this blog post, we’ll explore the key updates in TCF v2.2 and what they mean for the digital advertising industry.

The New Jersey Data Privacy Act is the 15th state-level data privacy law passed in the United States. It was the second data privacy bill passed in 2024, after New Hampshire’s, but New Jersey’s governor signed it into law on January 16, 2024. It comes into effect one year from that date.

Expanding data privacy regulation requires ever more robust consent management for compliance. There’s also innovation to solve bigger issues and provide better opportunities. Get to know your customers better, improve user experiences, and achieve privacy compliance.

The ability to seamlessly connect with audiences across various platforms is now a fundamental aspect of any marketer’s playbook. But the rules are changing for businesses using Google Marketing Platform products, including Campaign Manager 360 and Display & Video 360.

This GDPR Compliance Checklist for US companies helps American companies navigate GDPR compliance so that they can focus on doing business in the EU and avoid fines

For companies doing business with residents of California, CCPA and CPRA compliance are required. Here’s how to protect your business.

The percentage of purchases made online continues to grow, as does the percentage of countries protected by data privacy laws. Learn how data privacy is shaping ecommerce and the best ways to gain a competitive advantage for both sales and user experience.