Usercentrics blog

Online privacy is evolving, and Google’s Privacy Sandbox is at the forefront. As third-party cookies become obsolete, advertisers, social platforms, and users must adapt to a privacy-first web. This article explores Privacy Sandbox’s impact, challenges, and what the future holds for digital marketing, media, and data rights.

As part of ongoing initiatives and their 2025 online strategy, the ICO is reviewing the cookie compliance of the top 1000 websites in the UK and giving noncompliant operators 30 days to comply with regulatory requirements. We look at noncompliant tracking, consent requirements, and more.

With stricter privacy regulations and increasing consumer awareness, traditional consent management systems risk becoming outdated. Blockchain consent management offers a secure and transparent alternative that puts users in control of their data.

TikTok and X (formerly Twitter) are no strangers to lawsuits and regulatory penalties for violations of various regulations around the world, including those protecting data privacy. In these latest lawsuits, class actions have been filed in Germany against the two companies for alleged violations of several EU laws.

Compliance automation is a centralized solution using rule-based logic and triggers to execute and speed up the compliance process. Here’s what you need to know.

The web is the backbone of the digital economy, evolving from static pages to dynamic ecosystems of commerce, media, and interaction. As data privacy reshapes online experiences, brands must adapt. The cookie banner, once a compliance tool, now defines trust and engagement. The future belongs to those who embrace this shift.

Under a controversial law, the UK government demanded that Apple provide access to currently encrypted files and user data stored in Apple’s cloud servers. The action would give the UK government access to worldwide user data, however, not just Apple users in the UK.

A login option on a conference website the European Commission managed made it possible for personal data to be transferred to the United States without authorization or adequate security measures. We look at the complaint, how the violation happened, and how it was resolved.