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The EU’s General Data Protection Regulation (GDPR) – an overview

The EU’s GDPR is a well-known, influential European data privacy law. We look at how it addresses consumer rights, companies’ responsibilities, and enforcement.

Everything you need to know about GDPR compliance

GDPR compliance can seem daunting, but it doesn’t have to be. Here are the essentials you need to know.

Top 15 compliance automation software: Comparing pricing, features, and reviews

We’ve reviewed the top 15 compliance automation software options and compared their features and price points.

The ultimate guide to Google Tag Assistant for privacy-friendly tracking

Google Tag Assistant helps businesses verify their tracking is working, so every click, conversion, and campaign metric is captured correctly. This guide covers how to set it up, interpret results, and fix common errors. It also explains why Tag Assistant alone isn’t enough for privacy compliance, and how pairing it with server-side tracking and a CMP closes the gap.

E-commerce compliance and consent: How to build a privacy-compliant and scalable online business

Data privacy in e-commerce is shifting, and online retailers need to understand increasing consumer expectations and new consent requirements. Let’s explore the impact of the new rules of the game on digital advertising and the strategies retailers must adopt to comply while still thriving in a competitive market.

Your data problem starts with missing consent

Many mobile app teams believe they have a data problem. In reality, they often have a consent problem. When consent signals are weak, incomplete, or misconfigured, revenue, attribution, and optimization all suffer, and compliance becomes a performance issue.

Data protection audit: How to prepare, plan, and conduct it

A data protection audit is a key measure to support data privacy compliance, prevent organizational risks, and build customer trust in a competitive market. This article discusses best practices for preparing, planning, and conducting privacy audit activities, plus helpful tools.

A marketer’s guide to data clean rooms

Data clean rooms provide a secure environment for marketers to analyze and share data while respecting data privacy. This article explains how they enable cross-partner insights and measurement in a cookieless world.

MTA vs MMM: How to set up marketing measurement in a privacy-first world

As cookies disappear and consent rules tighten, marketing measurement is getting harder. This article explains the differences between multi-touch attribution (MTA) and marketing mix modeling (MMM), when each model works best, and how a hybrid approach can restore clarity, confidence, and long-term insight.

7 server-side tracking limitations marketers face and how to address them

Thinking about switching to server-side tracking? Learn where it excels, where it can fall short, and how to avoid common issues. This post explores seven core limitations and how you can overcome them with the right strategy and tools.

Which GDPR third-party risk management requirements does your organization need to address?

Every external vendor that handles personal data collected by your company introduces privacy risk. This guide explains GDPR third-party risk management, including key legal obligations and practical strategies to keep your organization compliant and protected.

A GDPR re-permissioning guide for staying privacy-compliant and keeping users engaged

Learn how to refresh user consent the right way with GDPR re-permissioning. This guide covers when and why you might need to re-permission, how to design clear, value-driven campaigns, and how to boost engagement while staying compliant with the GDPR.

How to create a Wix website for small businesses

Wix is a website builder designed to help small businesses create and manage websites without advanced technical knowledge. This guide outlines what Wix offers, how to approach building a site, and which foundational elements help support a functional and reliable online presence.

Cookieless multi-touch attribution: the future of targeting

The cookie apocalypse is here, and it’s redefining how we approach marketing

As cookies disappear, marketers will no longer be able to rely on third-party data. We explore what’s driving the shift, why it matters, and how to rethink data collection, targeting, and measurement for long-term resilience.

What marketers need to know about CNIL cookie rules in France and how to comply

The French data protection authority, CNIL, enforces strict rules around obtaining valid user consent. This article explores how CNIL cookie requirements can impact marketing strategies, and outlines eight principles essential to achieving and maintaining compliance.

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