Exciting leadership changes, new features, and some great partnership success stories to spark data strategy innovation.
ANNOUNCEMENT
Accelerating industry innovation with key executive leadership changes
Usercentrics’ Co-Founder and CEO, Mischa Rürup, and Co-Founder and CTO, Daniel Johannsen, are leading new initiatives within Usercentrics. With these new innovation tracks, the company is excited to tackle the complex coming challenges presented by fast-changing technology, multi-platform ecosystems and data privacy regulation.
To enable this new focus, Chief Revenue Officer Donna Dror is taking over as CEO, and Chief Product Officer Ibrahim Husseini expands his role to Chief Product & Technology Officer.
Press ReleaseNEW FEATURE
Granular Analytics are here
We started the rollout for Granular Analytics, which will replace Consent Analytics for the Web and App CMPs v2. You’re going to love it! Don’t worry, you won’t lose any of the features you currently rely on.
The new Granular Analytics enables you to get clear answers to your specific consent management questions. For example, “For this specific service, how is my consent rate?” or “How are the Data Processing Services performing which customers can opt-out from?” You’ll be able to make even more informed decisions about your data and compliance strategy.
Documentation for the new Granular Analytics is now available, and Consent Analytics in the Admin Interface for v2 of the CMP will be deprecated November 30th, 2022.
Get started with Granular AnalyticsNEW FEATURE
Data Subject Requests (DSR)
As more privacy regulations come into force, more people are taking an interest in the collection and use of their personal data and sending Data Subject Requests DSRs (or Data Subject Access Requests, aka DSARs) to companies. Usercentrics has you covered.
The Usercentrics DSR functionality enables you to accept Data Subject Requests from end users in a clear and structured manner in accordance with legislation requirements. The functionality can be accessed via the Admin Interface. Just contact your Customer Success Manager or our Customer Support team to set it up. There is a structured intake form and dedicated interface for managing requests, keeping everything in one place and streamlining processing.
DSR DocumentationSERVER-SIDE TAGGING
How to implement server-side conversion tracking with Google Ads and Usercentrics CMP
The world is shifting away from third-party tags and data. Increasingly this will require companies to evolve their data strategies to embrace first-party data and a greater focus on user privacy and consent.
Server-side tagging (SST) is a key part of this evolution of data strategy. It enables more control over cookies and can be integrated with any channel, like web, apps or smart devices. Integration of a server tag manager also offers several advantages. A popular example of the use of server-side tagging is tracking conversions in Google Ads. Together with our partner dwc consult, we have created a use case on how to implement server-side tagging with Google Ads and Usercentrics CMP.
Learn more about implementing server-side taggingPARTNER NEWS
Usercentrics and Tealium help customers reach their data goals
In partnership with Tealium, the Usercentrics team helps organizations to reach their data goals while ensuring compliance with the GDPR. Along with data compliance, customers have increased consent rates and get the most out of the data they collect. Read the case studies for two of our customers, immowelt and Scout24, to find out more about the successes from this beneficial partnership.
Explore more Case StudiesYOUR VOICE MATTERS
Join our beta testing community
Usercentrics is looking for curious, passionate customers and partners for the UC Innovation Community. This is our beta testing community of people who like to be on the cutting edge. Who like to build, break, and make things better. These early adopters will actively help in our development process and be the first to try out new features. The UC Innovation Community will receive:
- exclusive updates on what we’re building, and new products and features we’re considering
- direct interactions with our Product team
- early access to new and complementary products beyond consent management that are not yet widely available
- continuous feedback mechanisms to shape product development, including interviews to explore new product concepts — invest building the next generation of tools
RELEASE NOTES
Stay informed
Don’t miss any product updates!
View Release NoteIncreasing adoption of Data Warehouses and Consent Management Platforms
Today, Consent Management Platforms (CMPs) are deployed on web pages or mobile apps as a self-contained privacy solution. For each visitor, the CMP collects visitor consent, stores consent preferences, and determines what visitor data to share with third parties.
More and more companies are taking ownership of their user data by storing first-party data in their data warehouses and Customer Data Platforms (CDP). With full control of how this data is collected, stored and used, companies must understand user consent and ensure data is handled appropriately.
This shift away from self-contained client solutions introduces new integration challenges and new opportunities to improve the user experience.
For companies deploying first-party user data solutions, it is often challenging to integrate with CMPs across user touchpoints and keep privacy preferences in sync. The shift to first-party user data solutions enables capabilities across properties that were previously not possible.
Integrating with Consent Management Platforms
Usercentrics makes client APIs available to all customers to communicate user consent preferences to their backend solution of choice. The Developer Guide to Customer Data Platforms provides a deeper dive with sample code to help get started.
The shift to server-based solutions enables innovations to improve the user and customer experience that were not previously possible. The first set of features reduce unnecessary re-consent and enable synchronization of consent preferences. These new beta capabilities are live today with selected customers. If you’re interested in participating in the beta, please get in touch with our Support team.
Get the Developer Guide to Customer Data Platforms
This article has been a brief overview of consent management for CDPs. Read the full Developer Guide to Customer Data Platforms.
Whether you like to start everything fresh for the new year or focus on incremental improvement year round, we’ve got goodies for you! Read on to learn about our new apps plan and mobile SDK features, as well as updates on everything from our tech partners to CMP performance.
NEW PLAN
Free Apps Starter Plan!
By popular demand, we are thrilled to announce a new free Starter plan for Apps.
If you are just launching your app and are getting ready to scale, Usercentrics is here for you. Apps with up to 1,000 Daily Active Users will get all our basic Apps Consent Management features for free.
Easy installation, endless customization possibilities, two banner configurations, compliance with international regulations, native iOS and Android SDKs, Unity support, analytics dashboard, and more!
Learn moreNEW FEATURES
New Apps Banner API
With v2.2.0 of our Apps SDK, the banner API has been completely overhauled to enable full customization and A/B testing.
With four new lean banner variants and the ability to customize every image, text and button independently, you are now empowered to be as creative as you want with the banner design and user experience.
Since the new banner API gets configured on run-time, we have unlocked A/B testing so that you can optimize opt-in rates and engagement in a measurable way.
View DocumentationCOMING SOON
Preview & Publish Feature
We’re excited about this one! Soon you will be able to preview changes that you have made to your CMP v2 before publishing them. Make changes to your CMP configuration, analyze their impact, and decide whether or not to apply them to your live implementation. When this feature becomes available, we will notify you by email and provide documentation to walk you through how it works and get you up to speed in using it.
PERFORMANCE
Performance updates for CMP v2 – Browser UI
Our performance team is continuously working hard to make sure your CMP v2’s performance is as fast as possible. To this end, for the Browser UI, soon the public methods getServices() and getSettings() will be deprecated. The method getSettings() will be replaced by getSettingsCore() and getControllerId(). The method getServices will be replaced by getFullServicesInfo() and getBaseServicesInfo(). Find out more about the methods and how to start using the new ones in our full documentation.
Learn moreAnother change that will impact performance will be to our localstorage field uc_settings. We do not recommend using our localstorage to retrieve information because it can change without prior notice, please use the UI methods described above instead.
When these performance updates are released, we will notify you by email and we will provide instructions to guide you through any updates you need to make to your CMP v2 setup.
PARTNERS
Partner API Sandbox Updates
The Usercentrics Sandbox API Endpoints have been moved to a new destination.
If you are using our Partner API Sandbox environment, you may need to update your code accordingly.
Current Destination: https://partner.usercentrics-sandbox.eu/
Old Destination: https://sandbox.usercentrics.eu/(inactive)
Learn moreLEGAL
Legal updates
For German Regulations: The Telecommunications and Telemedia Data Protection Act (TTDPA or TTDSG in German) came into effect on December 1st, 2021. The German data protection authority’s board, the Datenschutzkonferenz (DSK), published guidelines to provide further information and clarity regarding implementation. The TTDPA applies to any organization providing goods and services in Germany, and some of its guidelines differ from the GDPR. Learn about the TTDPA’s new guidelines, how they could affect your business, and how they may change setup requirements for your CMP with our helpful resources. As always, if you need support or have questions, please contact your CSM Manager directly or email support at support@usercentrics.com.
Read moreA/B TESTING
Kameleoon A/B Testing Support
We are happy to welcome Kameleoon to our Partner Network. Kameleoon is a powerful and easy-to-use A/B testing, full stack, and AI-powered personalization platform. Best of all, they offer one-click integration with Usercentrics!
Usercentrics’ customers and partners serving their clients can now conduct A/B testing, run feature experiments, and deliver personalized experiences to their end clients based on consent status. Learn more about the Kameleoon integration with Usercentrics’ CMP, or request a demo.
View GuideREMINDER
Don’t forget: Migration to CMP v2
If you still have CMP v1, you can now migrate to CMP v2. Access our migration documentation here.
Watch TrainingRELEASE NOTES
Don’t miss any product updates!
Version 2 of Usercentrics Consent Management Platform (CMP) brings a wide variety of optimizations and new features, and our team is always hard at work adding more. Get even more functionality and flexibility to build user trust and optimize your key KPIs.
The following FAQ addresses the migration from CMP v1 to CMP v2 to help your company make the change smoothly. Contact our support team or your Customer Success Manager with any questions and begin your migration to CMP v2.
General
What benefits can I expect from migrating to CMP v2?
Version 2 of Usercentrics’ Consent Management Platform comes with a lot of enhancements, many of them are only available in v2. Some of these include:
- Substantially reduced file size and faster loading times
- Performance optimized UI
- WCAG 2.1 AA web accessibility certification
- Cross-device Consent Sharing
- Advanced Analytics Dashboard and Reporting
- A/B Testing
- Self-programmable UI and CMP behavior with Browser SDK
- Multi-configuration Bulk Editing
- Preview & Publish functionality
How long will v1 of the Consent Management Platform be supported?
There is not a set date yet, but customers will be notified well in advance. It is also important to note that new features will only be added to v2.
Do I need CMP v2 to be able to use the CMP with the In-App SDK?
Yes, our App SDK is configured in the v2 Admin Interface, and will not work in v1. We recommend v2 in combination with the App SDK to guarantee a seamless user experience on websites, apps and games, e.g. for features like Cross-Device Consent Sharing.
Do I need CMP V2 to obtain consent in accordance with TCF 2.0?
Yes, because TCF 2.0 was not yet available with v1, it’s only included with v2, so that’s the only version that can enable TCF 2.0-compliant consent.
Implementation
Does the CMP v2 need to be activated in my account?
Yes, the CMP v2 needs to be activated by Usercentrics for each Settings ID. In order to do so, please contact us via the ticketing system or email your Customer Success Manager. Once activated, you can switch to the new CMP v2 in the Admin Interface.
Are there instructions for the migration and/or the implementation of CMP v2?
- General instructions: Browser-based CMP v2 for web
- CMP v2: Step-by-step guide to configuring Usercentrics CMP v2 to support TCF 2.0
We also have video guides for migration:
- EN – How to migrate to the Usercentrics CMP version 2
- DE – Wie migriere ich auf die Usercentrics CMP version 2
To give you a quick overview of the migration process, here’s a handy checklist. Full details are in our videos or the linked documentation), here’s a handy checklist:
- Create a ticket or contact your Customer Success Manager to activate your CMP v2 in the Admin Interface.
- Exchange the CMP script tag.
- Adjust tags in your tag manager (new event + “once per page”).
- Check your implementation for custom HTML (e.g. in the banner message).
- Adjust the styling of your CMP.
- Adjust the content (e.g. banner message).
- Optionally, also adjust:
- API
- HTML Embeddings
- Event Listener
- Privacy Link
Note: Consents will be transferred automatically if the same Settings ID is being used in the script tag.
Do I have to start a new implementation when migrating to CMP v2?
To migrate to CMP v2, please replace the current Usercentrics script with the new script, which you can find in your Usercentrics Admin Interface.
If you integrate Data Processing Services using the Google Tag Manager, please adjust your tags’ existing variables and triggers: Google Tag Manager configuration for CMP v2
If you use the following, they will also need to be changed, as they differ between v1 and v2:
- API
- HTML Embeddings
- Event Listener
- Privacy Link
Nothing will change for Data Processing Services that you have integrated directly into your source code. These can still be adjusted: Direct integration of the Usercentrics CMP into your website
Will existing stored consents from v1 be transferred to v2?
Provided that the Settings ID remains the same, previously obtained consents can be transferred over to v2. There is a script integrated in v2 that adjusts the local storage from v1 to v2.
v2 is not backwards compatible, so converting consents from v2 to v1 is not possible.
Will there be an API interface in CMP v2?
Yes. The available functions can be found in our Browser UI API documentation.
Can Usercentrics recommend a partner for the implementation of CMP v2?
Our partners Comspace GmbH or TWT Digital Group GmbH will be glad to assist you with the implementation.
User Interface and Configuration
Where can I see an example of the browser UI in action?
It’s in use right on the Usercentrics website.
What are the customization options for v2?
The following customizations can be made directly in the Admin Interface:
- Logo
- Brand color
- Font
- Layout (banner or wall)
- Categories in the first layer
- Deny button: Yes or No
- Privacy Settings: various options
- Privacy Trigger: various options
Check the Admin Interface for v2 for further customization options.
Customers using the Browser SDK can completely customize their CMP’s user interface.
Can I fully customize the consent management strategy and UI with v2?
Yes, by using the Browser SDK and self-programmable UI you can customize all aspects of appearance and messaging. Learn about how that works in our Browser SDK documentation.
How time or resource intensive is creating a customized UI?
That depends entirely on what you want to implement. We would be glad to put you in touch with one of our partners to get an initial cost estimate. Feel free to contact our partners Comspace GmbH or TWT Digital Group GmbH. Our support team can also address some questions, though they cannot assist with implementation.
Can I customize the UI in the Admin Interface?
Yes, we offer extensive customization features for the v2 CMP, which can be accessed (and previewed) in the Admin Interface.
Is Custom CSS available in CMP v2?
Custom CSS is only available for Premium plans. Please note that any CSS updates made by the customer are done at the customer’s own risk. We cannot support CSS troubleshooting.
The Browser UI is not customizable enough. Can Usercentrics help us develop our own UIs?
Usercentrics’ partners are happy to assist you with custom development. You can contact them at Comspace GmbH or TWT Digital Group GmbH.
Can I copy existing custom Data Processing Services directly from a v1 Settings ID to a different v2 Settings ID?
This is possible with our Bulk Editing feature, which is available in our Premium Plans.
Features
What features are currently available in v2?
- Cross-Device & Cross-Domain Sharing
- GDPR, CCPA/CPRA, VCDPA, CTDPA, UCPA,CPA, POPIA and TCF v2.0 support
- UI customization
- WCAG 2.1 AA Web Accessibility Certification
- New Analytics dashboard and A/B Testing
- Preview & Publish functionality
- and more!
Can I preview the UI in the Admin Interface like in v1?
In the CMP v2 we have an improved version of the preview function. Our new “Preview & Publish” feature enables you to save changes made in the Usercentrics Admin Interface to a draft version before publishing them to the live version of your CMP. More information on how to use this feature can be found in our Technical Documentation.
How will reporting work in v2?
We revamped our Analytics Dashboard, and in the CMP v2 you will be able to obtain very detailed insights into your users’ consent decisions, including how they interact with the CMP and overall opt-in rates. You will also be able to conduct A/B Testing directly in Usercentrics. Learn more about the improved Interaction Analytics and Granular Analytics.
Can I share custom Data Processing Services (DPS) via multiple Settings IDs?
Yes, sharing custom DPS among multiple Settings IDs is possible with the Enterprise and Premium Plans.
Can I make batch edits in v2 for various Settings IDs?
That function is available for Enterprise and Premium customers upon request to their Customer Success Manager.
To learn more, we welcome you to get in touch to chat with one of our experts or schedule a demo.
Details
Details
Advanced customization features in the CMP layer, a new interactive CMP Setup Assistant, and a step-by-step implementation guide for HubSpot!
Details
Optimizing opt-ins, checking your data privacy compliance, and getting set up with Usercentrics’ CMP has never been easier!
Details
New month, new product updates! Supercharge your CMP now with this month’s new features and CMP support.
