Summary
Margarete Steiff GmbH, known to many simply as Steiff, makes plush toys and babies’ and children’s fashion. Steiff’s toy manufacturing began in 1880 with felted animals, and they would go on to become the inventors of the teddy bear. Today the company has a large online presence and about 400 employees all around the world.
Headquartered in Germany and doing business around Europe, GDPR compliance is important to the company. Compliant data is necessary to provide and continually improve on their customers’ shopping experience. Currently Steiff uses Usercentrics CMP on two domains, their staging system and on their public site.
Challenge
Steiff needs to ensure that they comply primarily with the GDPR, today and as their online presence evolves. Doing business in Europe, there are other regional laws they may need to consider.
At the same time, providing customers with the best possible shopping experience is their most important goal. To do that they need to provide clear information about consent management, and need to be able to obtain data and optimize the web experience on an ongoing basis.
Goals
Easy implementation and comprehensive functionality
Get the CMP implemented as quickly and easily as possible. Ensure the CMP enables full customization and detection of all services in use on websites and apps.
Flexible and user-friendly configuration
Ensure the team—technical or not—can implement and customize the CMP, as well as enable ongoing privacy compliance as regulations and digital technologies evolve, saving the company time and resources.
Strong support
Solid and ongoing collaboration, with guaranteed high availability and responsiveness, and solutions that solve customer issues quickly.
Peace of mind with regulatory compliance
Meet GDPR and any other international regulatory requirements for consent and data security, reducing legal risk and ensuring the company provides great user experience while getting the data they need.
Making It Work Together
Well supported
We talked to Anastasia Büchler and Philip Schlichter, Online Shop Managers, about why Margarete Steiff GmbH chose Usercentrics. The Usercentrics CMP was implemented in late 2020 before their time at the company, but they noted that everything continues to run smoothly.
We asked how their experience has been working with Usercentrics to achieve their goals. “We want to give our customers the best shopping experience, so working with a trustworthy partner for data collection is extremely important for us. Usercentrics has proven to be reliable, transparent and react dynamically on the cookie consent topic.”
Performance and optimization
Steiff’s customizations to the CMP mainly include visual and interactive elements to ensure it integrates seamlessly with their CI.
When we asked Büchler and Schlichter about their experience managing the CMP already in place, their response was very positive across the board, “Easy to handle, detailed statistics, reliable customer support, user-friendly”.
Security and optimization today and tomorrow
We asked the Steiff team about the value that using the Usercentrics CMP has brought to the company’s operations. Their response is exactly what we love to hear. “Usercentrics is a trustworthy brand for cookie consent services, which gives our customers more trust about data protection on our website.”
Summary
ONE is a global movement campaigning to end extreme poverty and preventable disease by 2030, so that everyone, everywhere can lead a life of dignity and opportunity. They believe the fight against poverty isn’t about charity, but about justice and equality.
Currently, ONE operates in 13 countries, so they need to ensure compliance with a variety of data privacy laws. They’ve been working with Usercentrics since 2022, and use our Consent Management Platform (CMP) across 11 websites.
Challenge
Digital Product Manager Erinn Springer summed up ONE’s needs: “We have a complex global setup as we operate in many markets, so need to ensure we are compliant with all local regulations. We also need to have translations available for each market plus support for multiple domains and subdomains.”
Goals
Easy implementation and comprehensive functionality
Get the CMP implemented as quickly and easily as possible. Ensure the CMP enables full customization and detection of all services in use on the websites.
Flexible and user-friendly configuration
Ensure the team (technical or not) can implement and customize the CMP, as well as enable ongoing privacy compliance as regulations and web technologies evolve, saving the company time and resources.
Strong support
Solid and ongoing collaboration, with guaranteed high availability and responsiveness, and solutions that solve customer issues quickly.
Peace of mind with regulatory compliance
Meet GDPR and other international regulatory requirements for consent and data security, reducing legal risk and ensuring the company provides great user experience while getting the data they need.
Making It Work Together
When asked about choosing Usercentrics, Springer commented, “We compared different solutions and Usercentrics was the best platform that supported all regulations, had Cross-device Consent Sharing, and it allowed us to add as many domains as needed.”
Springer said the CMP onboarding only took a couple of weeks, and their customizations were fairly standard, including logo and font choices. The setup process was: “simple and easy!”
Well supported
When asked about their collaboration with the Customer Success team, Springer said, “They have been great in helping us with implementation, answering all questions and have continued to follow up with our team.”
Performance and optimization
We asked about specific benefits and favorite features with the CMP, and Springer was quick to note, “We were most excited about Cross-device Consent Sharing and how easy it was to integrate translations.”
Save time and work
Springer commented on previous challenges with consent management and noted definite benefits with the Usercentrics CMP setup and maintenance. “We could set it and forget it. We would have had to continue to struggle with our cookie platforms in the past, but we can now quickly get Usercentrics running on a new product without experiencing constant issues.”
Security and optimization today and tomorrow
Ultimately, it’s about enabling confidence in ongoing compliance as the organization’s operations and presence grow around the world. Springer noted, “We are legally compliant in our operating markets and can quickly get new digital products live without getting stuck on implementation.”
When asked about their hopes and expectations for the Usercentrics CMP in the future, Springer said, “For it to continue running without causing any technical headaches!” We can definitely make that happen.
Summary
Bilthouse Service GmbH is an independent German-based real estate financing brokerage. They are a leader in Germany’s B2C segment for mortgage brokerage, with a large network of experts around the country. Their headquarters are in Hamburg, and the company’s 400-plus employees are also located at offices in Berlin, Munich and Frankfurt.
Bilthouse Group came on board with Usercentrics in March 2022 and they currently use the CMP on six domains.
Challenge
Working in financial services, security and regulatory compliance are paramount for Bilthouse Group and their customers. The GDPR is their main area of regulatory focus for data privacy.
We talked to Jannes Krüger, Senior SEA Manager for Bilthouse Group, about what they were looking to achieve with Usercentrics. He noted, “We want to build and maintain customer trust in our brand, measure and improve the consent rate, and benefit from the ease of CMP implementation.”
Further to the importance of data privacy compliance, Krüger specifically commented that, “Customer trust and the legally compliant handling of our customers’ data are very important to us, especially because we work with very sensitive customer data as financing advisors. Accordingly, we want to comply with the legal requirements and the wishes of our customers.”
Goals
Easy implementation and comprehensive functionality
Get the CMP implemented as quickly and easily as possible. Ensure the CMP enables full customization and detection of all services in use on the websites.
Flexible and user-friendly configuration
Ensure the team (technical or not) can implement and customize the CMP, as well as ensuring ongoing privacy compliance as regulations and web technologies evolve, saving the company time and resources.
Strong support
Solid and ongoing collaboration, with guaranteed high availability and responsiveness, and solutions that solve customer issues quickly.
Peace of mind with regulatory compliance
Meet GDPR and other regulatory requirements for consent and data security, reducing legal risk and ensuring the company provides great user experience while getting the data they need.
Making It Work Together
We asked Krüger about the company’s consent management platform selection process and reasons for choosing Usercentrics. “Usercentrics offers simple and comprehensive functionality, and, as a company based in Germany, is all the more sensitive to possible peculiarities of German data protection law.”
Of the Usercentrics implementation, Krüger noted that “we could implement and set up the CMP very fast.” Bilthouse Group’s main focus for customization was the banner colors and texts. The team also appreciated the visual display options, ease of Google Tag Manager implementation, and DPS database, noting “it is very helpful and simplifies the creation of new data processors in the CMP.”
Summary
Shaping New Tomorrow is a Danish design and retail company started in 2015 and headquartered in Aalborg, Denmark. Once a local startup, they have grown to be a sizable presence on the EU retail market, with production based in Portugal. Their focus is on ethically produced, comfortable menswear.
Challenge
As a large EU-based retail company with an international customer base, Shaping New Tomorrow was faced with a challenge familiar to many online businesses operating within the European Economic Area: how to be compliant with the GDPR and ePrivacy requirements while also leveraging user data to optimize, personalize, and grow their business.
Close to the heart of their business is the desire to make their customers feel seen and heard, and the team at Shaping New Tomorrow knows that handling users’ privacy on their online platforms is about more than meeting faceless legal requirements. It’s about building trust and improving the overall customer experience.
Operating five websites, the team at Shaping New Tomorrow wanted to find a consent management platform (CMP) that enabled both full legal compliance and a high level of customization for the right balance between data privacy and data-driven business.
Goals
True and trustworthy user protection
Building trust with users about their data privacy while they browse and shop on Shaping New Tomorrow was a clear goal for the team, and very much in line with the ethical and sustainable perspective that runs through their core business. The CMP solution had to be technically unrivaled and reliable, as well as easy to use to deliver a seamless, robust data privacy layer on their websites.
High level of customizability
To keep being able to leverage the power of data on their websites, Shaping New Tomorrow needed a solution that could be tailored seamlessly to their website to offer their customers a real choice of consent without the detrimental loss of valuable insights and analytics. In other words, a CMP that would help the user with privacy protection and the company with privacy compliance and marketing alternatives like Google Consent Mode, which serves anonymous data when users choose to opt out of cookies.
Solid support
Ease of use and reliable support to quickly overcome obstacles was another key priority for Shaping New Tomorrow. The GDPR and ePrivacy Directive are frameworks with a high degree of legal complexity, and it was important for the team to get it right, with access to help quickly if they had any difficulties.
Seamless integration with Tag Manager
The CMP solution that Shaping New Tomorrow needed also had to provide full integration functionality with Google Tag Manager and their existing tracking setup. The ideal solution seamlessly integrated privacy compliance with the vital data setup already in place, enabling Shaping New Tomorrow — like other international retail shops — to keep getting valuable insights and analytics for business optimization and marketing efforts.
Improving the customer experience
Jeremy Lutz, E-Commerce Web Analyst at Shaping New Tomorrow spoke to us about their experience working with Usercentrics.
Lightning fast installation
“The onboarding with Usercentrics started in April 2022 and took around half an hour to get up and running, and to know what needed to be done to arrange needed changes.”
Granular insights and control
“Usercentrics is easy to understand and provides some easy-to-use features like a data layer integration or DPS Scanner to help out getting good overviews of Data Processing Services. It takes quite some time to get into all the cookie details on-page if you look it up the first time, but when everything is done and handled correctly it is easy to arrange the settings. Usercentrics is also intuitive enough to leave out some introduction sessions if you have seen other Consent Management Platforms.”
Tailored customizability
“Shaping New Tomorrow chose Usercentrics’ Consent Management Platform because it fits our requirements in customizing and enabling features for the cookie banner on all our websites. The business value of Usercentrics is protecting our customers’ data, improving their onsite experience, and giving them the safety of protected data. We use our corporate identity to align the cookie banner with our corporate designs, color coding and fonts.”
Protecting ethical brand reputation
“Cookie compliance is important for Shaping New Tomorrow because we aim to serve our customers the best experience possible, therefore their privacy preference is an individual setting where customers are treated the way they want. Additionally, there are official GDPR regulations we obey to protect our customers’ data and privacy.”
Summary
Biotest AG is a global medical company specializing in innovative hematology, clinical immunology and intensive care medicine. They develop, manufacture and market plasma proteins and biotherapeutic drugs.
In business for more than 75 years and headquartered in Dreieich, Germany, the company’s largest markets are in the European Union and Brazil. They currently have more than 2,000 employees.
Doing business in international markets, different regions’ privacy regulations are a natural concern for the company’s operations. However, Markus Hagena, Consultant Application, Web & Cloud Services, Corporate IT, noted that “in all countries we operate in, the GDPR seems to be stricter than the possible local regulations. So focusing on being compliant with the GDPR meets the highest standards.”
This focus has provided a strong foundation for Biotest’s privacy compliance initiatives and helped direct what they were looking for in a Consent Management solution. Biotest started working with Usercentrics in early 2021, and currently uses the Usercentrics Web CMP on over 40 websites.
Challenge
Biotest wanted to ensure that they were transparent with customers about how their data is used, while providing clear choices about that processing. Consent rates have value to the company, but regulatory compliance is their primary concern.
From a technical standpoint, they wanted one system for the CMP to cover all of their websites, even with complex needs in implementation. The company also wanted to ensure maximum security of their local infrastructure and “avoid the need for a local server that has to go through a firewall or has to be in a DMZ”.
Goals
Easy implementation and comprehensive functionality
Get the CMP installed and up and running as quickly and easily as possible. Make use of the CMP’s features to ensure all services in use on the websites are detected and classified.
Flexible and user-friendly configuration
Ensure that even non-technical staff can implement and customize the CMP, as well as ensure ongoing privacy compliance as regulations and web technologies evolve, while saving the company time and resources.
Strong support
Solid and ongoing collaboration, with guaranteed high availability and responsiveness, and solutions that solve customer issues quickly.
Peace of mind with regulatory compliance
Meet GDPR requirements — and any other relevant regulations — for consent and data security, reducing legal risk and ensuring the company’s web properties stay online.
Making It Work Together
Markus Hagena, Biotest’s Consultant Application, Web & Cloud Services, Corporate IT, talked to us further about the company’s priorities, implementing the Usercentrics CMP, and key benefits they’ve seen.
Well supported
Hagena noted the value of Usercentrics’ “contractually guaranteed high availability” and has also appreciated receiving “very good support so far”.
Performance and optimization
Biotest implemented a privacy wall with a number of customizations, like links, colors and buttons. They had more sophisticated needs in the back end system. Hagena noted a benefit of Usercentrics’ CMP was that “only one system is needed to provide a CMP for a multitude of websites (even if they rely on completely different technologies).”
Save time and work
Hagena noted the ease of implementation, even with third-party hosting for many of their websites. Their team also found the DPS Scanner and other tools invaluable. “Recommendations for classifications (analytical/functional/strictly necessary) and readily available descriptions of well-known cookies and services are provided by the system,” saving a lot of manual effort and helping ensure nothing gets missed.
Security and optimization today and tomorrow
Regulatory compliance is the company’s main concern, and “we lowered the risk for using data without consent significantly”. He also commented that while Biotest is not yet using the CMP for apps, they “probably will be soon”.
Summary
Carglass® GmbH is in the automotive industry, specializing in automotive glass repair and replacement. Their headquarters are in Cologne, and they are part of the global Belron Group, which operates in 34 countries. Carglass® has over 2000 employees, 370 service centers and 240 mobile units around Germany.
A Usercentrics customer since 2020, Carglass® migrated from the Usercentrics Consent Management Platform (CMP) v1 to v2 in 2021. GDPR compliance is important to them as a German company, particularly as their website sees ever-increasing use, e.g. for appointment bookings. They use the CMP on 14 domains and subdomains.
Challenge
In addition to complying with the GDPR and other relevant data privacy regulations, the Carglass® web properties need to provide customers with great user experience and demonstrate data use transparency. To ensure that and always be improving on it, the team needs to be able to optimize the user interface, which requires being able to understand users’ behavior on the sites.
Goals
Easy implementation and comprehensive functionality
Get the CMP installed and up and running as quickly and easily as possible to enable optimization and be able to maintain it without a lot of resource requirements.
Flexible and user-friendly configuration
Ensure that multiple staff can implement and customize the CMP via the Admin Interface and optimize using the Interaction Analytics.
Strong support
Solid collaboration between Account Management and Support, high responsiveness and solutions that solve customer issues quickly.
Peace of mind with regulatory compliance
Ensure clear and user-friendly consent communication with users, secure management of their data and enable GDPR compliance.
Making It Work Together
Well supported
Talena Bierschenk, Digital Analyst with Carglass®, commented that “We’ve been quite happy with the support offered. Our personal Customer Success Manager ensures quick response times and every time a service we want to use isn’t already part of the DPS list, just a quick connect between Usercentrics and the service provider is necessary and Usercentrics adds the service. This makes it very easy to guarantee staying legally compliant. Also regarding technical questions and support needed we were always able to find a suitable solution with the support of UC.”
Performance and optimization
Bierschenk noted a wide range of customizations that Carglass® has made to their CMP to optimize user experience. When asked about some of the features they find the most valuable in achieving that, they specifically mentioned Preview & Publish in their testing environment; Smart Data Protector for better UX, like consenting to view videos; and with Analytics, detailed pre-defined reports that make it easier to understand and optimize interactions with the consent layer.
The team has improved consent rates by more than 8 percent with Interaction Analytics data reviews and optimization decisions.
Save time and work
When asked why they selected Usercentrics, Bierschenk had plenty to say. Some of the highlights included the easy implementation and detailed documentation, the huge range of regularly updated predefined services, the user-friendly Admin interface that makes it easy for a range of people to use the CMP, and the 100% customizability of the banner design with CSS.
Bierschenk also noted that, upon migrating from v1 to v2, the process only took their team two sprints to refine the necessary adjustments and implement them. Since then, the team has been enjoying the faster load times, and with Cross-Domain Consent Sharing, using the same consent layer on multiple subdomains makes maintenance easy and saves time.
Protecting the business
The Carglass® team appreciates that with Usercentrics being a German company, they bring expertise to enable easy privacy compliance with German data protection laws. The regularly updated list of predefined services and the DPS Scanner also help ensure the company stays up to date with legal requirements.
Bierschenk also noted that they appreciate the transparency that the CMP provides to users, delivering a positive impact on trust, which, by extension, increases trust in the company and their repair/replacement work on customers’ vehicles.
Summary
OEV Online Services GmbH is a joint company of the group of public insurers in association with the savings banks. As an independent company, OEV operates freely on the market. At the same time, OEV is the central service provider for the public insurers of the Sparkassen-Finanzgruppe. These insurers have more than 3,600 branches and around 30,000 employees. An independent organization, OEV Online Dienste is headquartered in Düsseldorf, with a branch office in Berlin. They have implemented the Usercentrics CMP on about 50 websites.
The company shares the insurers’ and banks’ values to combine competence in financial services with responsibility for the community. Kaveh Movaghari, Digital Analyst for OEV Online Dienste said the following about the importance of privacy compliance to their business: “The importance of cookie compliance stems from the respect we have for our end users in relation to their private sphere and personal data.”
Challenge
Working in insurance and financial services, being secure and trustworthy to both their partner organizations and customers is critical. It also means that analytics data is key for understanding all angles of user interaction and enabling regular optimizations.
In addition to being compliant with the GDPR and future regulations, having an extensive portfolio of online properties also means that the Usercentrics CMP needs to be easy to implement and customize, and not require excessive resources to maintain.
Goals
Easy implementation and comprehensive functionality
Get the CMP installed and up and running as quickly and easily as possible to enable optimization, and be able to maintain it on all web properties without a lot of resource requirements.
Flexible and user-friendly configuration
Ensure that multiple staff can implement and customize the CMP via the Admin Interface and optimize using the Interaction Analytics.
Strong support
Solid collaboration between Account Management and Support, high responsiveness and solutions that solve customer issues quickly.
Peace of mind with regulatory compliance
Ensure clear and user-friendly consent communication with users, secure management of their data, and enable GDPR compliance.
Making It Work Together
Well supported
Movaghari said this about the company’s selection of Usercentrics for collaboration, “It is important for our business to work with a tool that operates in Europe and that the data remains in Europe as well. The friendly support and wide range of knowledge base content and FAQs along with the user-friendly interface, together with easy integration of the tool, make it a convenient and suitable platform.”
When we asked about how the relationship working with Usercentrics has been to date, Movaghari said, “It’s been convenient so far. The good point about the collaboration is the relatively rapid pace of improvements and proper reactions to the market legal needs and requirements.”
Performance and optimization
Asked about the features they find most exciting, Movaghari noted, “Bot detection, CSS adjustments and analytics, with the possibility to extract the data via API.” He did note that they look forward to additional development of the features, particularly with bot detection.
Save time and work
Movaghari listed the following as the chief benefits that OEV Online Dienste has experienced so far working with Usercentrics: “Ease of implementation and use, rapid support, and rapid pace of development and improvements.”
The company used a number of built-in settings in the platform, which Movaghari described as providing a “good baseline”, and they made additional CSS changes where needed to get the right look and feel for their brand. Since implementing the CMP, they have also found optimizations to be easy to do.
Protecting the business
When we asked that the main business values are to OEV Online Dienste in using the Usercentrics CMP, Movaghari particularly noted, “Protecting brand reputation, compliance with the GDPR and end customer satisfaction regarding personal data protection.”
When asked about what they look forward to from Usercentrics in the future, the top items were, “Better bot detection coverage, continued platform improvements from feedbacks, and additional granularity, depth and details in the analytics.”
Summary
Based in Germany’s second largest city, Hamburg Messe und Congress GmbH (HMC) has been in business for half a century and plays host to a wide range of national and international events every year. They welcome 15,000 exhibitors and 700,000 visitors for everything from political gatherings to sporting events.
HMC’s online properties are also complex, with over 20 websites, and as a public company, their operations are subject to increased scrutiny. As a result, GDPR compliance is critical for them. The company has been a Usercentrics customer since 2021, and Heiko Holler, Manager Digital Business for HMC, noted that personal recommendations were one of the major considerations in selecting the Usercentrics Consent Management Pltform (CMP).
Challenge
Hamburg Messe und Congress’ primary goal in selecting a consent management solution was to ensure GDPR compliance. As regulations and web technologies evolve, the company will also need to ensure they maintain their compliance, as well as ensure they stay up to date with any other relevant regulations.
Goals
Easy implementation and comprehensive functionality
Get the CMP installed and up and running as quickly and easily as possible to enable optimization, and be able to maintain it without a lot of resource requirements.
Flexible and user-friendly configuration
Ensure that multiple staff can implement and customize the CMP via the Admin Interface and optimize using A/B Testing, Analytics, and more.
Strong support
Solid collaboration between Account Management and Support, high responsiveness and solutions that solve customer issues quickly.
Peace of mind with regulatory compliance
Ensure seamless branding with web properties, clear and user-friendly consent communication with users, secure management of their data, and enable GDPR compliance.
Making It Work Together
Well supported
Initially, onboarding calls quickly and efficiently resolved CMP questions, and the Customer Success Manager handled technical topics equally quickly, or arranged tech support assistance if needed. Holler also referenced the value of Usercentrics CMP’s Data Processing Services (DPS) templates, noting, “In case of technical problems or missing DPS, Support answers within a short time. We are therefore very satisfied so far.”
Save time and work
The implementation for HMC took approximately four months for 20-25 properties. They started with the default layout, and customized the CMP designs and texts with the user-friendly tools in the Admin Interface. Holler commented, “The essential features are very easy to administer with Usercentrics.” The extensive library of DPS saved them time and effort, and the Support team assisted when additional predefined DPS templates were needed.
Protecting the business
Given the privacy responsibilities of a public company in Germany, Holler summed it up neatly, “We are happy to be GDPR-compliant”.
Summary
Fraport AG Frankfurt Airport Services Worldwide, founded in 1924, is a leading player in global airport management services. They own and manage Frankfurt International Airport, Germany’s largest and Europe’s main hub, in addition to operations on four continents.
Fraport AG has been a Usercentrics customer since 2020, and has successfully migrated from the Usercentrics CMP v1 to v2. The company has a large and varied web presence, so it’s key to the business to have comprehensive consent management to ensure privacy compliance and a trustworthy user experience.
Challenge
Martin Herold, Product/Solution Architect at Fraport AG, outlined the company’s challenges: “We have a lot of different websites. There are websites for flight information online stores, application portals, the company homepage, etc. We want to use the marketing and analytics tools responsibly and comply with all laws.” He also commented that the company has a “very heterogeneous website infrastructure” and a resulting desire to spare additional development efforts wherever possible.
Goals
Easy implementation and maintenance
Get the CMP installed and up and running as quickly and easily as possible to enable optimization, and be able to maintain it without a lot of resource requirements.
User-friendly configuration
Ensure that multiple staff can implement and customize the CMP via the Admin Interface and optimize using the Interaction Analytics.
Great collaboration and support
Solid collaboration between Account Management and Support, high responsiveness and solutions that solve customer issues quickly.
Transparent and secure
Ensure clear and user-friendly consent communication with users, secure management of their data, and enable GDPR compliance.
Making It Work Together
Well supported
Herold was positive about the relationship with the Usercentrics team and the help they provide. “There’s good cooperation. The Usercentrics team always helps us very quickly and competently, with many technical and content-related questions on the subject of consent. There’s also a good range of webinars and documentation available.”
He said of the implementation process, “After the purchase was completed, we carried out the integration on our most important websites in a few days. We are constantly implementing the platform on new websites, which has always worked quickly and without any problems.”
When asked about Fraport AG’s migration from Version 1 to Version 2, his response was positive. “The changeover to CMP version 2 went smoothly in a few weeks. It is very good that V1 and V2 can be used simultaneously.”
Advantages with the CMP v2 have included: greatly reduced file sizes and faster loading times; a performance-optimized UI; new features like TCF 2.2; A/B Testing; Preview and Publish; improved Analytics; additional customization and a self-programmable UI (Browser SDK).
Performance and optimization
Herold referenced a number of advantages with the Usercentrics CMP, in implementation, maintenance, and for their customers. “Managing consent banners on several websites with one tool saves a lot of development effort, and less coding for consent management solution integration often means we only need to add a few lines of code in the header of the page.”
He also commented that the Usercentrics CMP enabled, “transparency about consent on our various websites for customers and also for us as operators, for example via the analytics.”
When asked about their favorite features, Herold listed the quick customizability via the Admin interface, the Preview and Publish feature, the extensive number of service templates, and Smart Data Protector.
Save time and work
Herold noted that the company went with a simple, discreet design and corporate colors and branding, which have been easy to set up with each site as they continue to add the CMP to new properties.
When asked why Fraport AG chose Usercentrics and what makes the ongoing collaboration successful, he noted, “It’s easy to use and well suited for large companies. Rapid integration was possible, and there are suitable features for our use cases.”
He also commented that with the user-friendly Admin Interface and customization options in the CMP, they have had to do limited customization to meet their use cases, though they also appreciate the flexibility already built in if and when further use cases arise.
Protecting the business
Herold succinctly summed up the key business value that Usercentrics brings to Fraport AG as “trust”.
When asked about the main benefits that the company has enjoyed with the implementation of the Usercentrics CMP, Herold commented, “The standardization of the consent banner on all websites and central management of all consent banners. We also enjoy improved awareness of cookie consent throughout the company, and the Admin Interface makes discussions with the website teams clear and easy for everyone to understand.”
When asked about what they looked forward to in the future from Usercentrics, Herold noted, “Continued stable operation of the solution, new functionality as laws change, and good communication and information availability on the CMP and industry developers via the newsletter or other channels.”
Summary
AFAG Messen und Ausstellungen GmbH is a large player in the events field. They manage fairs and exhibitions and organize trade fairs, congresses and events from conception to execution and post-event performance analysis. With partners and customers around the world, AFAG provides all services related to trade fairs and congresses with a strong focus on the needs of their customers and their target groups.
Challenge
AFAG delivers a range of services — from project ideas to market research to congress organization to fair technology — and to maintain their position as a major player in the field, the team quickly identified their main challenge and objective when it comes to data privacy and transparency.
Goals
A CMP that is easy to administrate
AFAG wanted to find a consent management platform (CMP) that is easy to use and automated so implementation and maintenance wouldn’t require a lot of manual work. Operating over 20 websites, AFAG needed a CMP that could be implemented and get up and running across all their domains without much hassle.
A CMP that can deliver comprehensive analysis options
It was crucial for AFAG to find a CMP that could deliver not only compliance but also data-driven insights into their domains and performance.
A CMP that provides legally secure texts
Another important point for the team at AFAG was to find a CMP that could provide legally sound and secure texts for the various data processing services in use on their 20+ websites.
A CMP that is highly customizable
It was imperative for the team to get a solution that was highly customizable and could be configured and tailored specifically for each of their websites.
Building brand trust, staying compliant
Ulrich Baldauf, Head of Digitalization and IT Innovation at AFAG, spoke to us about the process of working with Usercentrics to achieve data privacy compliance and benefit from insights into their data.
Ease of use
“Upon a recommendation from our agency, we chose to work with Usercentrics CMP. The collaboration with the Usercentrics team was excellent at all times – we had a permanent contact person who understood our needs and requirements to the point. Once up and running, the CMP was very easy to administer.”
More than compliance
“We were happy to experience benefits like getting comprehensive analysis options and data insights, besides solid data privacy compliance.”
Easy and great customizations
“The onboarding took three weeks, and once we were familiar with the admin center, we could easily customize the banner to our specific needs. The customization itself was very quick and easy.”
Most important thing is trust
“The most important thing is trust in our websites and brands. This is only possible with a CMP. We’re happy to be working with Usercentrics consent management platform. We hope to see many more innovations and easy administration of the CMP in the future.”