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Usercentrics vs. OneTrust: Consent Management Platform Comparison

Do you need to comply with Google’s EU data privacy policy and evolving regulations around the world? Find out if Usercentrics is the right alternative for you.
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OsramCEWE Stiftung & Co. KGaACarl Zeiss MeditecKonica MinoltaC.H. BeckHermesDouglas
  • Do you and your team find it overly complex?
  • Do you find their interface to be confusing?
  • Are you facing a price increase without a change in features or service levels?

It’s time for a change.

Exclusive offer for OneTrust clients
Cancel any time

Intuitive design that makes compliance management a breeze.

Quick setup for unlimited domains and apps and compatibility with your existing martech stack.

High level banner customization, cross-device consent sharing and 2,200+ legal templates for complex implementation needs.

Best-in-class analytics and reporting coupled with A/B testing for informed decision-making and maximized data collection.

Clear and straightforward pricing structure.

Personalized assistance during implementation and continuous global support for ongoing success.

2.4 M
websites and apps in 195 countries
8.8 B
monthly consents
99 %+
customer retention rate
4.3 /5
rating on G2

See Usercentrics in action

02:58 min
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powered by Usercentrics Consent Management Platform

Seamless migration from your current CMP to Usercentrics

Switching to Usercentrics is easier than you think. Just follow these simple steps for a hassle-free transition.

1
Remove the old scripts

Depending on the banner implementation method, you should remove the current CMP scripts from your website or update the GTM template.

2
Download your consent data

Export your data from your current CMP to preserve consent logs for compliance audits and future reference.

3
Customize the Usercentrics solution

Create your configuration and choose the regulations, languages, and regions, and style the banner to match your website or mobile app’s visual identity.

4
Implement the new banner

You can either directly implement the Usercentrics banner on your website or use our Google Tag Manager (GTM) template to do it. Follow the steps in our comprehensive guides for your preferred implementation method.

5
Training and Support

Receive comprehensive training for your team and enjoy 24/7 support to address any questions or concerns.

Ready to make the switch?

Don’t let worries about complexity hold you back. Join the wave of smart companies that have switched to Usercentrics for a simpler, more efficient compliance solution.

What our customers and partners say about us

Verified user
Online Media
We migrated all our websites ~100 from OneTrust to Usercentrics last year and the process has been really smooth. Excellent onboarding and custom followup by a dedicated success manager from Usercentrics.
Matthew B.
Sr. Manager Web Operations
Best Cookie Consent tool I have ever used.
Read the full G2 review
Lisa K.
Product Owner, Website
Very reliable support for an extensive backend. (…) The technical support of Usercentrics organized quickly the setting up with our third parties. Thereafter Usercentrics continously offers a very reliable and honest support by discussing and explaining different individual solutions for our business.
Read full review on G2
Sude D.
Network Engineer
Perfect Consent Management Tool! (…) The UI is simple and quiet nice, it has everything a CMT should have and the team behind Usercentricts is certainly really helpful we have had no trouble switching from OneTrust would definitely recommend.
Read full review on G2
Anonymous
Usercentrics offers transparent and well-structured CMP. (…) Well-structured user interface, transparent approach & best customer support So far there is nothing to complain about, customer service is always available and is happy to help and advise at any time.
Read full review on G2
G2 Leader Badges awarded including fall 2024

Pricing plans

For businesses with premium-grade custom requirements and support needs
Contact sales
Unlimited access
  • Unlimited domains
  • From 1 million sessions / month

    Designed for high-traffic businesses that need scalable compliance solutions for 1M+ sessions per month.

  • Unlimited privacy regulations

    You can choose as many of the supported regulations as you need (GDPR, LGPD, POPIA, CCPA/CPRA, VCDPA, CPA, CTDPA, UCPA).

  • 60 banner languages

    You’ll be able to choose to display your consent banner pre-set text in all of our available languages. The default content will be automatically displayed in the visitor’s browser language.

  • Unlimited subpages
All features in Business, and
  • A/B Testing

    Increase user interaction and consent rates by testing two different visual variants of the CMP on your website.

  • Cross-Device Consent Sharing

    Reduce banner display frequency by sharing consents among various devices (PC, tablet, smartphone).

  • Onboarding package

    Expert-led onboarding to help you get started, including walkthroughs of key features, best practices, and access to technical guidance.

  • Priority support

    Faster issue resolution with direct routing to senior support and video call troubleshooting.

  • Review & Release

    Add, review, and approve changes before they go live to enable ongoing compliance and oversight.

  • Bulk editing

    Apply the same settings — banners, languages, rules — across multiple setups in just a few clicks. Fast, easy, consistent.

  • Customer Success Manager

    Your dedicated Customer Success Manager is your first point of contact and will fully support you with your onboarding and adoption. *For customers working with a reselling partner, onboarding and account management support is dependant on your partner.

  • No branding

    Remove “Powered by Usercentrics” for a fully branded consent banner.

  • Single sign-on

    Multiple users can use one account to access related but independent applications with their own SSO IDs.

Show more

14-Day Free Trial available for all plans. No credit card required.

Simplify your privacy compliance with essential tools.
per month
Up to 1,500 sessions
  • 1 domain
    Number of domains you can add to your consent management account.
  • 1 privacy regulation
    You can choose 1 out of the supported regulations (GDPR, LGPD, POPIA, CCPA/CPRA, VCDPA, CPA, CTDPA, UCPA).
  • 2 banner languages
    Your consent banner pre-set text will be available in English and another language of your choice. The default content will be automatically displayed in one of these languages based on the visitor’s browser settings.
  • Unlimited subpages
  • Unlimited users
  • Basic banner customization
    Customize the colors, buttons, and toggles, and select the layout type and placement of your consent banner. Plus the ability to add custom text.
  • Consent activity insights
    Dashboards enable you to identify active consent decisions across categories and services by tracking your opt-in/opt-out data and filtering it by time period.
Easily manage privacy compliance while growing your online presence.
per month
Up to 3,000 sessions
  • 1 domain
    Number of domains you can add to your consent management account.
  • Unlimited privacy regulations
    You can choose as many of the supported regulations as you need (GDPR, LGPD, POPIA, CCPA/CPRA, VCDPA, CPA, CTDPA, UCPA).
  • 5 banner languages
    Your consent banner pre-set text will be available in English and up to 4 other languages of your choice. The default content will be automatically displayed in one of these languages based on the visitor’s browser settings.
  • Unlimited subpages
  • Unlimited users

All features in Essential, and

  • Advanced banner styling
    Customize your consent banner’s corner shapes, background shadow, overlay, colors, and buttons.
  • Banner interaction insights
    Dashboards enable you to monitor how users interact with your banner when it’s displayed, e.g. analyzing the percentage of users who interact with or ignore the consent banner.
  • Geolocation rules
    Show specific CMP banners to users in specific countries.
Built for scaling operations, adapts to your growth.
per month
Up to 50,000 sessions
More than 1 million sessions?
  • 10 domains
    Number of domains you can add to your consent management account.
  • Unlimited privacy regulations
    You can choose as many of the supported regulations as you need (GDPR, LGPD, POPIA, CCPA/CPRA, VCDPA, CPA, CTDPA, UCPA).
  • 60 banner languages
    You’ll be able to choose to display your consent banner pre-set text in all of our available languages. The default content will be automatically displayed in the visitor’s browser language.
  • Unlimited subpages
  • Unlimited users

All features in Pro, and

  • Full brand customization
    You can choose to fully customize the appearance and all the graphic elements of your consent banner and its text. Custom CSS is also available.
  • Custom CSS for consent banner
    Match your banner’s design to fully align your company’s style guide with CSS customization.
  • Consent banner custom text auto-translation
    The custom text you add to your consent banner will be automatically translated into the visitor’s browser language.
  • Comparative Interaction Analytics
    Compare interaction and acceptance rates across different countries, device types, CMP layers, and variants (if configured).
  • Premium SLA
    Get timely support across email, ticketing, and chat. Response times based on issue severity—Standard: up to 1 business day, Premium: as fast as 1 hour.
addon Add-on

Get access to exclusive features like A/B Testing and no branding.
Learn more.

Choose a plan that fits your needs and matches the monthly session usage for the domains you want to make compliant.
Start your 14-day free trial and then select the most suitable plan. Upgrade or cancel at any time.
For seamless compliance, plans automatically upgrade when plan limits are exceeded as per our Terms & Conditions.
Shown prices are in Euro (€), excl. VAT where applicable.
Delivery HeroZ - Burny GamesSixtHermesDouglasProSiebenSat.1
Domains
Number of domains you can add to your consent management account.
1
1
1
3
10
Unlimited
Sessions per month
A session represents each time a visitor loads your website with our compliance script for a 30-minute period. More sessions on your website contribute to a lower cost per session unit.
1,000
1,500
3,000
15,000
50,000
From 1,000,000
Privacy regulations
Privacy regulations such as: GDPR, LGPD, POPIA, CCPA/CPRA, VCDPA, CPA, CTDPA, UCPA.
1
1
All
All
All
All
2,200+ DPS templates
Up to date legal templates for third-party Data Processing Services (DPS), ready to be included in your consent banner. You can also customize these templates.
Short format
All
All
All
All
All
Automated website scans
Automatically scans your website’s pages to identify any new data-collecting technologies that need to be added to your CMP.
Once at setup
Monthly
Monthly
Monthly
Monthly
Weekly
Unlimited website scans
Perform unlimited manual website scans to identify data-collecting cookies and tracking technologies that need to be added to your CMP.
Users
Invite an unlimited number of users to access your account at no extra cost.
Unlimited
Unlimited
Unlimited
Unlimited
Unlimited
Unlimited
Google Consent Mode v2
Adjust the behavior of Google tags and scripts based on your users’ consent status.
Microsoft UET Consent Mode
Support for Microsoft UET Consent Mode to automatically modify Microsoft tag function based on explicit user consent.
Extensive knowledge base
Banner layout templates
Use our pre-designed banner layouts to achieve privacy compliance with different legal frameworks. The templates can be customized in all premium plans.
Default
All
All
All
All
All
Proof of consent
Usercentrics stores all user consents in a centralized log, accessible and downloadable for 12 months. Download specific consent histories for easy compliance reporting and data access requests with a single click.
Multi-factor authentication
Strengthen your login security by using multiple authentication methods during the account login process.
Single sign-on
Multiple users can use one account to access related but independent applications with their own SSO IDs.
Consent activity snapshot
Overview of consent opt-ins/opt-outs collected over the last 30 days.
Consent activity insights
Dashboards enable you to identify active consent decisions across categories and services by tracking your opt-in/opt-out data and filtering it by time period.
Banner interaction insights
Dashboards enable you to monitor how users interact with your banner when it’s displayed, e.g. analyzing the percentage of users who interact with or ignore the consent banner.
Detailed Interaction Analytics
Dashboards providing detailed insights into user interactions, including the number and percentage of users who selected ‘accept all,’ ‘deny all,’ or saved a custom choice.
Comparative Interaction Analytics
Compare interaction and acceptance rates across different countries, device types, CMP layers, and variants (if configured).
A/B testing
Increase user interaction and consent rates by testing two different visual variants of the CMP on your website.
Data export API
Automatically sync consent data with your analytics and dashboard tools.
Tracker auto-categorization
Based on the scanner results, we’ll automatically recommend tracking technology categories for the Data Processing Services (DPS) to include in your consent banner.
Banner languages
Number of languages to which you can set your banners to enable automatic display in the visitor’s browser language.
2
2
5
All (60)
All (60)
All (60)
Banner auto-localization
Automatically displays the banner in your visitor’s browser language.
Pre-consent auto-blocking
Automatically prevent tracking elements (scripts, iframes, images) from loading before visitor consent is obtained, enhancing cookie control.
Geolocation rules
Show specific CMP banners to users in specific countries.
Cross-Domain Consent Sharing
Enables users to give consent once, which is then applied across multiple related domains or subdomains. This improves user experience and helps maintain privacy compliance, provided there is browser compatibility.
Privacy policy embeddings
Easily integrate legal clauses from Data Processing Service (DPS) templates directly into your website’s privacy policy page.
Banner custom text auto-translation
The custom text you add to your consent banner will be automatically translated into the visitor’s browser language.
Cross-device consent sharing
Reduce banner display frequency by sharing consents among various devices (PC, tablet, smartphone).
Basic banner customization
Customize the colors, buttons, and toggles, and select the layout type and placement of your consent banner. Plus the ability to add custom text.
Advanced banner styling
Customize your consent banner’s corner shapes, background shadow, overlay, colors, and buttons.
Brand integration
Add your logo to the consent banner and customize fonts to suit your brand.
Full brand customization
Match your banner’s design to fully align your company’s style guide with CSS customization.
No branding
Remove “Powered by Usercentrics” for a fully branded consent banner.
Bulk editing
Apply the same settings — banners, languages, rules — across multiple setups in just a few clicks. Fast, easy, consistent.
ISO 27001 Certified
WCAG 2.2 AA Accessibility Certified
Our pre-defined CMP banners meet WCAG 2.2 AA accessibility standards. Custom changes may affect accessibility and require separate evaluation.
Customer support
Get help anytime via our hotline, AI chatbot, email, ticket support, or access to our knowledge base.
Support SLA
Get timely support across email, ticketing, and chat. Response times based on issue severity. Standard: up to 1 business day, Premium: as fast as 1 hour.
Best effort
Standard
Standard
Standard
Premium
Premium
Onboarding package
Expert-led onboarding to help you get started, including walkthroughs of key features, best practices, and access to technical guidance.
Limited
Customer Success Manager
Your dedicated Customer Success Manager is your first point of contact and will fully support you with your onboarding and adoption. *For customers working with a reselling partner, onboarding and account management support is dependant on your partner.
Priority support
Faster issue resolution with direct routing to senior support and video call troubleshooting.
RFI support
Receive tailored RFI documentation from our team to support your procurement process.
CMS: WordPress, Wix & more
Seamless integration with your CMS (content management system) ensures faster deployment, simplified updates, and consistent consent experiences across all your web properties.
Google Tag Manager
Implement Usercentrics CMP using Google Tag Manager.
Global Privacy Control (GPC)
A browser setting that notifies websites of a user’s privacy preferences.
IAB TCF v2.2 support
Integrate and transfer user consents using IAB’s Transparency & Consent Framework (TCF v2.2).
Review & Release
Add, review, and approve changes before they go live to enable ongoing compliance and oversight.

Secure your mobile app and game monetization

For app and game publishers with an actively growing user base
/ month
What’s included
  • Up to 500K DAU
  • Unlimited apps and configurations
  • Access to all App SDKs
  • Express setup with App Scanner
  • Customization
  • Analytics
  • A/B Testing
  • Preview Simulator
Delivery HeroZ - Burny GamesSixtHermesDouglasProSiebenSat.1
Unlimited apps and unlimited configurations
Daily Active Users
DAU – Daily Active Users
Up to 500K DAU
From 500K DAU
Supported regulations: GDPR, LGPD, POPIA, CCPA/CPRA, VCDPA, CPA, CTDPA, UCPA
2,200+ legal templates for Data Processing Services (DPS)
A Data Processing Service (DPS) refers to any service in use on a website that processes (personal) data. In addition to showing up to date legal texts within the Consent Management Platform (CMP) these texts can also easily be embedded in the Privacy Policy.
Access to all App SDKs
iOS, Android, Flutter, React Native, and Unity
Offline capabilities
The SDK can also work offline in most cases and requires fewer network resources from client applications. Changes are cached and synchronized with the Usercentrics servers when the network connection is re-established.
Privacy Policy Embeddings
Privacy Policy Embeddings: Integrate legal clauses from Data Processing Service templates directly into your website’s Privacy Policy page.
Mobile trackers scanner
Consent Mediation
Adjust the behavior of Google tags and scripts based on your users’ consent status.
IAB TCF v2.2 support
Use the IAB’s Transparency & Consent Framework v2.2 (TCF 2.2) to transmit user consent obtained directly to publishers, advertisers, and other technology partners.
Google Consent Mode support
With full support for Google Consent Mode, you can customize the behavior of Google tags and scripts based on the consent status of each user.
Consent Choice Persistence
Consent Choice Persistence prevents repeated banner displays across different geographies for users who move across various legal frameworks within short timeframes (e.g. frequent travelers).
CMP configuration via API
Use the GraphQL API to set up large numbers of even the most complex CMP configurations.
Multi-Configuration Bulk Editing
Modify multiple CMP configurations at once and save time.
White labeling
Enterprise Single Sign-on (SSO)
Multiple users can use one account and access related but independent applications with their own SSO IDs.
Multi-Factor Authentication (MFA)
Increase your login security by using multiple authentication methods during the login process.
User Interaction Analytics
Analytics include both user interactions and consent, enabling understanding of user behavior from general to granular. Quickly see the impact of changes made to the website or Consent Management Platform (CMP) and how results align with KPIs. Customize analysis based on specific metrics, like Geography or Device.
A/B Testing
Increase user interaction and consent rates by testing two different visual variants of the CMP on your website.
Analytics Data Export API
Collect all your data in one place by exporting comprehensive analytics reports via an API request, making them compatible with your Business Intelligence (BI) systems.
Privacy Trigger
Content editing
60 supported languages
UI customization via Admin Interface and SDK
Access numerous customization options for the CMP directly via the Admin Interface. Change colors or buttons, add a logo, and use other user-friendly design options with just a few clicks.
Geolocation targeting
Preview Simulator
Programmatic banner customization
Cross-Device Consent Sharing
Reduce banner display frequency by sharing consents among various devices (PC, tablet, smartphone).
ISO 27001 Certified
IAB TCF v2.2 Certified CMP
Service Level Agreements (SLA)
Google Certified CMP
WCAG 2.1 AA Accessibility Certified
Ticket support
Extensive documentation and Help Center
Assisted setup
Dedicated Сustomer Success Executive
Your dedicated Customer Success Executive is your first point of contact and will fully support you with your onboarding plan. *For customers working with a reselling partner, onboarding and account management support is dependant on your partner.
RFI support

Frequently asked questions

The duration of the migration process depends on the size and complexity of your website and the number of domains. However, with our streamlined approach and dedicated support team, most migrations are completed within 2-4 weeks.

Our team supports the secure and accurate transfer of your data. We take every precaution to secure your data during the migration process.

You will receive comprehensive support from our team, a dedicated implementation manager, and a customer success executive. Plus all the documentation you need, including detailed guides, training sessions, and 24/7 support to address any questions or concerns that may arise during the migration.

Usercentrics offers extensive customization options to fit your specific privacy compliance and user experience needs. Our platform is designed to be easy to use and flexible, enabling you to tailor it to your organization’s requirements.

Usercentrics features an intuitive design with clear, concise instructions and dashboards that are easy to navigate. Our platform is built with our customers in mind — for technical and non-technical teams — ensuring that privacy compliance management is straightforward and stress-free.