Usercentrics - Obtaining user consent: these five tricks are not GDPR-compliant
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GDPR Opt-in
The GDPR uses an opt-in model, requiring companies to get informed user consent to processing of their data before it’s collected online. Plenty of
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online businesses will also have to work with other privacy laws like the CCPA in California, which has an opt-out model. Don’t worry, we are here to help you achieve seamless compliance with both, as well as all other data protection requirements. Gain a competitive advantage by building user trust with transparency and clear information on your website or apps. Get the data you need for smart marketing campaigns, more engaged prospects, and higher opt-in rates.
Embed consents from Usercentrics directly into your website
Our Consent Management Platform enables you to embed Data Processing Services with all their information directly into your website. This can be very helpful if you embed them into your privacy policy. This way you don’t have to keep two versions (your privacy policy and your CMP) of your legally required information up to...
Articles about GDPR Opt-in
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Hello discounts, adieu data protection? – Black Friday and its effects on your Opt-in rates
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Obtaining user consent: these five tricks are not GDPR-compliant
Consent is the new gold in online marketing because data without consent will be worthless in the future. But...
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First prohibition order due to Google Analytics
Collecting data via Google Analytics without obtaining the prior, explicit consent of website visitors? This was possible for a...
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FAQ for the webinar IAB TCF 2.0 & Performance Marketing
After an increasing number of questions arose in our webinar “IAB TCF 2.0 & Performance Marketing”, our speakers Hanna...
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CCPA – All you need to know in 5 minutes
As of January 1, 2020, California has introduced its own mini GDPR, also known as the California Consumer Privacy...
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Designing The Customer Journey To Be GDPR Compliant
How do the General Data Protection Regulations (GDPR) influence customers' travel as they surf the web? A closer look...
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Gathering Consent For Marketing Success
The recently implemented General Data Protection Regulations (GDPR) have significantly changed the way customer data is handled in the...
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7 Criteria for a GDPR-compliant Consent
A legally binding and GDPR-compliant consent must fulfil numerous criteria, which must then also be applied to the usecase...
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BayLDA advises to obtain explicit, active consent to cookies
The Bavarian State Office for Data Protection Supervision (BayLDA) published its 8th activity report in March and informed the...
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