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Google Analytics & GDPR
Google Consent Mode: everything you need to know in 5 minutes
Quite simply, using Google Consent Mode gives you a competitive advantage. Ensuring GDPR compliance is very important, but that’s a requirement, rather than a benefit. The stick, rather than the carrot. To date so much data privacy media coverage still focuses on what companies and advertising are losing, rather than what they’re gaining.
Articles about Google Analytics & GDPR
1 min read
Usercentrics supports Google Consent Mode
With Consent Mode Google has provided a solution for advertisers to adjust the behaviour of Google tags on their...
4 min read
Stricter requirements for the use of Google Analytics
Are you using Google Analytics? As a website operator you need to conclude a Joint Controller Agreement immediately. Here...
2 min read
First prohibition order due to Google Analytics
Collecting data via Google Analytics without obtaining the prior, explicit consent of website visitors? This was possible for a...
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