Marketing & GDPR
Compliance with GDPR requirements affects just about every aspect of digital marketing programs, from website user tracking to governments’ trading partnerships with the European
Union. Companies need to balance users’ consent choices with access to useful insights, whether they’re optimizing Google SEO tools or launching email marketing campaigns. Usercentrics’ Consent Management Platform enables you to fully understand and be GDPR-compliant with everything from WordPress integrations to evolving data protection requirements for affiliate marketing. Whether it’s for apps or websites, Usercentrics helps you keep learning while managing consents, connecting with your audience, and growing your business.
Do I need a user’s consent for retargeting?
What is retargeting? With retargeting, a user’s browser history is analyzed to address the user with products that he/she showed interest in before. Because of a personalized address, retargeting campaigns are extremely effective to bring back former website visitors and turn them into lucrative recurring customers. But retargeting only works on the basis of...