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Compliance with GDPR requirements affects just about every aspect of digital marketing programs, from website user tracking to governments’ trading partnerships with the European Union. Companies need to balance users’ consent choices with access to useful insights, whether they’re optimizing Google SEO tools or launching email marketing campaigns. Usercentrics’ Consent Management Platform enables you to fully understand and be GDPR-compliant with everything from WordPress integrations to evolving data protection requirements for affiliate marketing. Whether it’s for apps or websites, Usercentrics helps you keep learning while managing consents, connecting with your audience, and growing your business. 

Ecommerce and the GDPR – a guide for companies
Blog Aug 24, 2021

Ecommerce and the GDPR – a guide for companies

GDPR compliance brings clarity, security, and trust to ecommerce operations. In this article, you will learn more about GDPR...

It’s all about consumer trust: How transparent data management can build up your brand’s imagePartnership
Blog Jun 9, 2021

It’s all about consumer trust: How transparent data management can build up your brand’s image

Building any amount of trust takes time, and for digital companies this is no different. When it comes to...

Google’s Federated Learning of Cohorts: why you need to give a FLoC
Blog May 31, 2021

Google’s Federated Learning of Cohorts: why you need to give a FLoC

Third-party browser cookies are facing extinction. Google will be phasing them out over the coming months, which has significant...

FAQ LGPD
Blog May 3, 2021

FAQ LGPD

The LGPD is Brazil’s General Data Protection Law, passed by the National Data Protection Authority (Autoridade Nacional de Proteção...

What is an End User License Agreement (EULA)?
Blog Apr 15, 2021

What is an End User License Agreement (EULA)?

End User License Agreements (EULA) are probably the world’s most often agreed to but least read contracts. How often...

Page Experience is now a new ranking factor for Google – Here’s the next step!
Blog Apr 13, 2021

Page Experience is now a new ranking factor for Google – Here’s the next step!

The heat is on: as of May 2021, Google will make Page Experience, i.e. the "user-friendliness of pages," a...

Working with data in BigQuery using Node.js
Blog Apr 6, 2021

Working with data in BigQuery using Node.js

This article wants to get a bit into the actual usage of BigQuery and show how to read and...

What’s the deal with Google BigQuery, and what does it cost?
Blog Mar 29, 2021

What’s the deal with Google BigQuery, and what does it cost?

The purpose of this article is to give you a rough overview of BigQuery and a few insights into...

Personally Identifiable Information (PII) vs. Personal Data – What’s the difference?
Blog Mar 3, 2021

Personally Identifiable Information (PII) vs. Personal Data – What’s the difference?

A key tenet of forensics is that “every contact leaves a trace.” Few people today are fully aware of...

TikTok’s lack of adherence to data privacy regulations: what online advertisers need to know
Blog Mar 3, 2021

TikTok’s lack of adherence to data privacy regulations: what online advertisers need to know

The social network TikTok has increasingly come under the scrutiny of data privacy regulators. The European consumer protection association...

The latest ePrivacy Regulation: when will it come, what will change, and how can companies get prepared?
Blog Feb 24, 2021

The latest ePrivacy Regulation: when will it come, what will change, and how can companies get prepared?

Are you looking forward to the end of the ePrivacy Regulation? After all, the discussion about a Europe-wide, uniform...

Google Consent Mode: everything you need to know in 5 minutesGoogle Consent Mode
Blog Jan 15, 2021

Google Consent Mode: everything you need to know in 5 minutes

Quite simply, using Google Consent Mode gives you a competitive advantage. Ensuring GDPR compliance is very important, but that’s...

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