Regulations
Google’s Federated Learning of Cohorts: why you need to give a FLoC
Third-party browser cookies are facing extinction. Google will be phasing them out over the coming months, which has significant...
What is an End User License Agreement (EULA)?
End User License Agreements (EULA) are probably the world’s most often agreed to but least read contracts. How often...
Page Experience is now a new ranking factor for Google – Here’s the next step!
The heat is on: as of May 2021, Google will make Page Experience, i.e. the "user-friendliness of pages," a...
Working with data in BigQuery using Node.js
This article wants to get a bit into the actual usage of BigQuery and show how to read and...
Non-compliant Cookie Banner: why 5 big German companies have now been issued warnings
Whether a cookie banner complies with the GDPR or not is no longer a matter of interpretation. On the...
What’s the deal with Google BigQuery, and what does it cost?
The purpose of this article is to give you a rough overview of BigQuery and a few insights into...
netID – Future trend or a dead end?
Publishers are desperately looking for an alternative to user Targeting without Third-Party Cookies. Could netID be the answer? As...
Google Chrome Privacy Sandbox: new standards for web privacy
As early as mid 2019, Google announced that it would implement measures in its Chrome browser to protect the...
In-App monetization after Apple’s iOS 14 privacy features: how app operators can secure their ad revenue
Have app operators seen better days? It's no news that anyone who runs an app and wants to collect...
Personally Identifiable Information (PII) vs. Personal Data – What’s the difference?
A key tenet of forensics is that “every contact leaves a trace.” Few people today are fully aware of...