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Cookies are an important tool in online businesses’ data strategy. Like many other internet technologies, regulations like the GDPR regarding their use keep changing, and there is greater focus on consumer data protection. Companies want to balance meaningful data tracking with cookies while managing regulations and respecting users’ consent choices. Achieve seamless and up to date compliance. Opt-in rates remain high and you get the data you need to drive business decisions. Find out how to employ banners, optimize the use of cookies, manage GDPR-compliant cookie consent, and more.