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Cookies are an important tool in online businesses’ data strategy. Like many other internet technologies, regulations like the GDPR regarding their use keep changing, and there is greater focus on consumer data protection. Companies want to balance meaningful data tracking with cookies while managing regulations and respecting users’ consent choices. Achieve seamless and up to date compliance. Opt-in rates remain high and you get the data you need to drive business decisions. Find out how to employ banners, optimize the use of cookies, manage GDPR-compliant cookie consent, and more.

German Data Protection Officer calls for Google to offer “reject all” cookie consent option
Article Apr 11, 2022

German Data Protection Officer calls for Google to offer “reject all” cookie consent option

Hamburg Data Protection Officer calls for Google to fix unequal access to consent and enable a “reject all” option...

Cookie Consent is gold: Why the value of your data depends on cookie consent.
Webinar Mar 17, 2022

Cookie Consent is gold: Why the value of your data depends on cookie consent.

Join this webinar to learn how to compliantly collect first-party data while also building trust by using cookie consent.

Google Introduces Topics to replace the controversial Federated Learning of Cohorts
Article Feb 15, 2022

Google Introduces Topics to replace the controversial Federated Learning of Cohorts

Google has canceled plans to replace third-party cookies with their Federated Learning of Cohorts (FLoC). Instead, its new proposed...

Cookie consent: 4 tips to increase opt-in rates and regain users trust
Article Feb 8, 2022

Cookie consent: 4 tips to increase opt-in rates and regain users trust

The acceptance rate is the key to improving ad revenue. Find out how to re-engage users who have opted out.

What are dark patterns and how do they affect consent?
Article Dec 17, 2021

What are dark patterns and how do they affect consent?

With more privacy laws in place around the world, use of dark patterns and similar manipulative design techniques is...

Cookie walls – what’s allowed and what isn’t?
Article Sep 6, 2021

Cookie walls – what’s allowed and what isn’t?

We explain what cookie walls are and if they're legal, and some alternatives to the cookie wall. Find out...

GDPR cookie consent – now and in the future
Article Jul 14, 2021

GDPR cookie consent – now and in the future

Tracking Cookies and the GDPR: Why not all cookies are the chocolate chip kind? What are tracking cookies and...

Apple’s App Tracking Transparency: 7 upcoming scenarios
Article Jul 1, 2021

Apple’s App Tracking Transparency: 7 upcoming scenarios

With the launch of iOS 14.5, Apple has finally rolled out its App Tracking Transparency (ATT) framework just under...

Non-compliant Cookie Banner: why 5 big German companies have now been issued warnings
Article Apr 1, 2021

Non-compliant Cookie Banner: why 5 big German companies have now been issued warnings

Whether a cookie banner complies with the GDPR or not is no longer a matter of interpretation. On the...

5 Tips for Handling Cookies Correctly in Live Chat Support
Article Nov 23, 2020

5 Tips for Handling Cookies Correctly in Live Chat Support

Cookies aren’t just for tracking user behavior and displaying ads. They’re part of nearly every online tool, such as...

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