Cookies
Cookies are an important tool in online businesses’ data strategy. Like many other internet technologies, regulations like the GDPR regarding their use keep changing, and there is greater focus on consumer data protection. Companies want to balance meaningful data tracking with cookies while managing regulations and respecting users’ consent choices. Achieve seamless and up to date compliance. Opt-in rates remain high and you get the data you need to drive business decisions. Find out how to employ banners, optimize the use of cookies, manage GDPR-compliant cookie consent, and more.
German Data Protection Officer calls for Google to offer “reject all” cookie consent option
Hamburg Data Protection Officer calls for Google to fix unequal access to consent and enable a “reject all” option...
Cookie Consent is gold: Why the value of your data depends on cookie consent.
Join this webinar to learn how to compliantly collect first-party data while also building trust by using cookie consent.
Google Introduces Topics to replace the controversial Federated Learning of Cohorts
Google has canceled plans to replace third-party cookies with their Federated Learning of Cohorts (FLoC). Instead, its new proposed...
Cookie consent: 4 tips to increase opt-in rates and regain users trust
The acceptance rate is the key to improving ad revenue. Find out how to re-engage users who have opted out.
What are dark patterns and how do they affect consent?
With more privacy laws in place around the world, use of dark patterns and similar manipulative design techniques is...
Cookie walls – what’s allowed and what isn’t?
We explain what cookie walls are and if they're legal, and some alternatives to the cookie wall. Find out...
GDPR cookie consent – now and in the future
Tracking Cookies and the GDPR: Why not all cookies are the chocolate chip kind? What are tracking cookies and...
Apple’s App Tracking Transparency: 7 upcoming scenarios
With the launch of iOS 14.5, Apple has finally rolled out its App Tracking Transparency (ATT) framework just under...
Non-compliant Cookie Banner: why 5 big German companies have now been issued warnings
Whether a cookie banner complies with the GDPR or not is no longer a matter of interpretation. On the...
5 Tips for Handling Cookies Correctly in Live Chat Support
Cookies aren’t just for tracking user behavior and displaying ads. They’re part of nearly every online tool, such as...
